Instagram is large.
It has greater than 1 billion customers and is the third hottest social media web site immediately.
But Instagram isn’t all about fairly photographs and intelligent artwork.
In reality, it’s turning into an enormous advertising and marketing platform the place Fortune 500 firms are entering into the scene.
With all these huge firms vying for the eye of customers, how are you going to put your model ahead within the feed so it receives acclaim and a spotlight on Instagram?
The reply is thru working an Instagram contest.
Why Run an Instagram Contest?
There are some ways you’ll be able to promote on Instagram. You should purchase advertisements. Write copy. Post photographs of merchandise.
But nothing comes near working an Instagram contest.
Why? Because of person engagement.
When you run an Instagram contest, you make a manner for customers to interact along with your model. They take photographs along with your product, tag pals, and unfold the phrase about your organization.
What’s one of the simplest ways to run an Instagram contest?
10 Inspiring Brands That Did Instagram Contests Right
Instead of arising with a generic how-to, let’s look into 10 profitable Instagram contest campaigns.
Ready to be impressed?
1. Love One Today’s Avocado Contest
Love One Today promotes a scrumptious lifestyle by means of consuming avocados.
To acquire buzz on-line, it launched the AvoFruitFull contest.
Instagram customers had been inspired to submit a photograph of their very own stunning avocado creations.
Users who bought essentially the most likes on their photographs received nice prizes equivalent to themed water bottles, a meals processor, and even a Vitamix blender!
Tip: Offering giveaways that resonate along with your followers’ pursuits (like a Vitamix blender for health-conscious individuals) is an effective way to get your contest going.
2. Stoka Bar’s Boatload of Giveaways
Who wouldn’t seize the possibility to win 40 free deal with bars?
Stoka Bars are crunchy, scrumptious, and better of all – low on carbs.
Here’s the competition Stoka Bar did to achieve extra followers.
Tip: If your Instagram web page is new, a contest is an effective way to achieve new followers.
three. Pink Lime Look’s Good Hair Day Contest
Pink Lime Look gave contestants the possibility to be themselves of their entries.
To be a part of the competition, customers submitted photographs of themselves sporting their favourite hairstyles.
They might select no matter background they preferred for the entry.
All contestants needed to do was use Pink Lime Look’s hashtag for the possibility to win.
Pretty easy, contemplating the prize was a $500 makeover!
Tip: If you’re giving out a priceless prize, make certain to say how a lot it’s value for the possibility to seize extra consideration.
four. Lifebox Food and Punks and Chancers Collab Contest
Organic supplies and substances are important to anybody who’s health-conscious or vegan.
Take a take a look at how Lifebox Food and Punks and Chancers ran their collaboration contest on Instagram.
All customers needed to do was observe the 2 firms, just like the submit, and tag a pal.
A cool sweater, a tote bag, and a scrumptious field of vegan meals.
Tip: Collaborating with one other firm in your Instagram contest is an efficient option to acquire extra followers. It’s nice if the corporate you collaborate with already has its personal sturdy base of followers.
5. How to Make Trouble by Simon and Schuster
Unique contests that ask customers for tales virtually at all times steal the present on Instagram.
Here’s the right instance of the way it’s finished.
The contest inspired customers to remark with their very own private “troublemaking” methods.
Cecile Richard’s new guide, a tote bag, cute pins, and a bookmark.
That’s quite a bit in change of a narrative!
Tip: One of the explanations individuals are on Instagram is as a result of they like to share their lives with others. If you ask for his or her tales in change of cool prizes? You’ll have a positive hit.
6. Valdo Prosecco’s Trip to Italy
Who wouldn’t need to win a spectacular journey to one of the stunning international locations on the earth?
With its contest, Valdo Prosecco made the journey an attractive prize.
All customers needed to do was take a photograph of a cocktail they’d made with Valdo Prosecco.
They then shared their secret recipe as a caption with a hashtag.
The winner was picked out of the 25 top-voted photographs.
Tip: Whenever you’ll be able to, encourage contestants to be inventive. Also, letting customers vote for prime photographs is an effective way to advertise engagement along with your model.
7. Melissa Corser’s Makeup Giveaway
Makeup and nails are the right mixture for ladies who like to get glamorous.
Melissa Corser gave Instagram customers the possibility to win each along with her contest.
What made this contest completely different was that customers might enter as many occasions as they wished.
More tagged pals, engagement, and publicity.
Tip: Who says contestants can solely enter a contest as soon as? When you give them limitless entries, you get large engagement in return.
eight. Fushi’s New Product Launch
When Fushi launched its Biovedic skincare resolution, it took to Instagram with a contest.
A full set of Ayurvedic pores and skin merchandise for more healthy, extra stunning pores and skin.
Tip: If you’re launching a brand new product, working an Instagram contest and giving the product away as a prize is a big option to put it on the market.
9. Shockingly Healthy’s Contest for Free Tickets
For these into the wholesome way of life, there are few issues as thrilling as a Green Living Show.
What Shockingly Healthy did was capitalize on that curiosity with two units of free tickets for the present.
Tip: Are there any occasions in your space that might curiosity your followers? If so, providing free passes or tickets as prizes is an effective way to extend engagement along with your model.
10. Domino’s Super Fan Contest
Domino’s contest supplied an enormous prize to customers who might show they had been “super fans” of its pizza.
The prize? $10,000!
To add to the enjoyable, the competition allowed customers to be inventive.
They needed to show they weren’t solely followers, however tremendous followers of Domino’s.
Tip: The extra inventive your contest is, the higher! If you may give a giant money prize, it received’t harm your probabilities of getting hundreds of engagements, both.
How to Create an Instagram Contest That Goes Viral
Instagram is large, and it opens the door to large advertising and marketing alternatives for you.
Also, working an Instagram contest guarantees you person engagement, consideration, and curiosity.
All you must do is use out what works and find out how to arrange your Instagram contest.
Remember, enable customers to be inventive and inform their tales.
Keep in thoughts why individuals use Instagram in any respect: to take gorgeous photographs, be spontaneous, and share their lives with others.
There’s a ton of prize concepts you’ll be able to choose as giveaways. These could be money, new merchandise, distinctive knick-knacks, and something associated to your small business.
When you’ve arrange a contest that follows these cool suggestions, all you must do is sit again and watch for the follows and shares to start out pouring in!
All screenshots taken by creator, November 2019