In latest years headlines like ‘Men twice as likely to be CMOs than women’ had been fairly widespread.
If you’ve labored in advertising and marketing for any size of time, you realize that the function of CMO is already related to excessive calls for and turnover.
Some may argue that ladies in CMO roles face a good better problem given their underrepresentation in advertising and marketing management regardless of the advertising and marketing business being overwhelmingly feminine.
While girls are underrepresented as CMOs, there’s analysis that reveals girls in CMO roles are paid higher (on common) than their male friends. Even extra promising is that “Nearly half the advertising and marketing management hires within the first six months of 2019 had been girls“.
You may be questioning why am I writing about girls advertising and marketing? For the previous 10 years I’ve been monitoring rising stars within the advertising and marketing world and recognizing social influencers within the advertising and marketing area with an annual record: Women Who Rock in Marketing.
That record began in 2010 after I was acknowledged on an inventory of social media rockstars with few if any girls on it. That appeared unusual.
So, I made an inventory of 25 girls I knew in advertising and marketing that had been rocking social media. Every 12 months since, an inventory has been printed recognizing girls in advertising and marketing, inspiring many reactions, conversations and hopefully, even change.
While there have been just a few variations on choice, sorting and writer, (Ashley Zeckman printed the record for two years), for essentially the most half yearly I’ve requested the earlier 12 months’s honorees to appoint a peer. Nominees had been reviewed, sorted and the record printed.
My aim for these lists is to shine a light-weight on expertise and create consciousness amongst entrepreneurs.
It has been extremely satisfying to study concerning the spectacular capabilities and accomplishments of these advertising and marketing leaders. Last 12 months we had a CMO who was additionally an opera singer, a social media government who as soon as labored with Mother Theresa and an Olympic athlete who created a program to encourage hundreds of younger folks.
It has been nice to see that many of the ladies have been acknowledged by their corporations and business with a number of having superior over time to tackle senior advertising and marketing roles like Chief Marketing Officer.
To honor girls in senior advertising and marketing roles for this 10th anniversary of Women Who Rock in Marketing, the next record options 50 girls in CMO roles making a distinction and creating affect. They are leaders who signify the long run of advertising and marketing and I extremely advocate you comply with them. (Note: This isn’t a complete record and the record is alphabetical)
Before we get to the record, some particular recognition: One girl that has been instrumental up to now few years at creating one of essentially the most strong CMO communities and collections of content material for senior advertising and marketing executives is Nadine Dietz @NadineDietz. Her firm CMO Moves and podcast had been acquired by Adweek and represents a cornucopia of data for CMOs and galvanizing CMOs alike. Thank you Nadine in your large contribution and group constructing!
50 Top Women CMOs to Follow
Alicia Tillman @aliciatillman
Global CMO at SAP
Alison Wagonfeld @awagonfeld
CMO, VP, Marketing at Google Cloud
Allison Dew @alliedewsays
CMO, EVP at Dell
Alyson Griffin @alyson_griffin
Vice President Global Marketing at Intel
Amanda Jobbins @amandajobbins
CMO for EMEA, APAC and Japan at Oracle
Andrea Zahumensky @Andreazahumensk
CMO at KFC US
Ann Lewnes @alewnes
CMO, EVP at Adobe
Bozoma Saint John @badassboz
CMO at ENDEAVOR
Carolyn Everson @ceverson
VP, Global Marketing Solutions at Facebook
Danna Vetter @dannavetter
Chief Marketer at Milliken & Company
Dara J Treseder @daratreseder
CMO at Carbon
Dawn T Keller @dawntv94
VP, Head of Digital at Krispy Kreme
Dawna Olsen @DawnaOlsen
CMO at SYSPRO USA
Deborah Wahl @DeborahWahl
CMO, Global at Cadillac
Dee Mc Laughlin @deemclaughlin
SVP, Global Brand & Creative at Capital Group / American Funds
Deirdre Bigley @DeirdreBigley
CMO at Bloomberg LP
Denise Karkos @dckarkos
CMO at SiriusXM
Diana O’Brien @DianaMOBrien
CMO, Global at Deloitte
Ellie Mirman @ellieeille
CMO at Crayon
Jacqui Murphy @jacquimurphy
CMO at Auvik Networks Inc.
Jeanine Liburd @JeanineLiburd
CMO, Chief Commuications Officer at BET Networks (a subsidiary of Viacom Inc.)
Jeanne Hopkins @jeannehopkins
CMO at Lola
Jeanniey Mullen @jeanniey_
Chief Innovation and Marketing Officer at DailyPay
Jenn Steele @jennsteele
CMO at Madison Logic
Jennifer Johnson @jj_cmo
CMO at Tenable
Jennifer Sey @JenniferSey
CMO, Global Brands at Levi Strauss & Co.
Jill Gregory @jillgregory6
CMO, EVP at NASCAR
Karen Walker @KarMWalker
CMO at Cisco
Kathy Button Bell @Emerson_KathyBB
Senior Vice President, Chief Marketing Officer at Emerson
Kellyn Smith Kenny @KellynKenny
CMO at Hilton
Kim Salem-Jackson @ksalem09
Global VP, Marketing at Akamai Technologies
Kristin Lemkau @klemkau
CMO at JPMorgan Chase
Lauren Mead @LaurLeMe
CMO at TimeTrade
Lauren Wagner Boyman @lboymanms
CMO at Morgan Stanley Wealth Management
Leslie Berland @leslieberland
CMO, Head of People at Twitter
Linda Boff @lindaboff
CMO at GE
Lorraine Twohill @LorraineTwohill
CMO at Google
Lynne Biggar @LynneBiggar
CMO, Chief Communications Officer at Visa
Lynne Jarman-Johnson @MoJoCMO
CMO at Consumers Credit Union
Maria Winans @MariaWinans
CMO, North America Marketing at IBM
Marisa Thalberg @executivemoms
Global Chief Brand Officer at Taco Bell
Mary Beech @MaryBeech1
EVP and CMO at Kate Spade New York
Meg Goldthwaite @MegZGold
CMO at National Public Radio
Monique Bonner @mobonner
CMO at Akamai Technologies
Morgan Flatley @morgsf
CMO, US at McDonald’s
Paige ONeill @paige_oneill
CMO at Sitecore
Penny Baldwin @pennyrbaldwin
CMO, SVP at Qualcomm
Sarah Kennedy Ellis @saykay
CMO at Marketo, An Adobe Company
Shannon Sullivan Duffy @sullytoduffy
SVP, Product Marketing at Salesforce
Tifenn Dano Kwan @danokwan
CMO at SAP Ariba
Thank you to Lane Ellis for offering some analysis assist with this record.
We can do higher. Despite good points in hiring and compensation of girls in senior advertising and marketing roles, the ANA CMO scorecard stories that “companies remain woefully behind when it comes to promoting people of color to top marketing jobs. Only 13 percent of the top jobs are held by people of color, including 5 percent Asian, 5 percent Hispanic/Latin and 3 percent black.”
There is a few progress however far more to be made. Whatever corporations can do to take away limitations to advertising and marketing expertise rising into management positions is an funding within the success of the enterprise.
I’m grateful for the unimaginable contributions this group of advertising and marketing leaders has made to maneuver our business ahead and am optimistic about continued momentum into the brand new 12 months.
Who would you add to this record for 2020?
To see the previous 9 years of Women Who Rock in Marketing lists, go to the posts under:
Thank you to all who’ve impressed us to be higher as entrepreneurs and a greater advertising and marketing business!