15 Reports Charting the Future of Content Marketing


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How are you able to be as ready and educated as doable for the advanced and difficult future forward for content material advertising and marketing?

Here are 15 insightful reviews loaded with B2B knowledge that will help you outline and chart your optimum content material advertising and marketing future, and supply the best-answer and trust-building options purchasers anticipate as we speak.

The reviews right here, introduced in random order, are all wonderful sources of data that will help you achieve a clearer understanding of B2B content material advertising and marketing, whereas conserving greater than an eye fixed open in the direction of the future as entrepreneurs push onward to 2020.

1 — Edelman-LinkedIn B2B Thought Leadership Impact Study

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The 2019 Edelman-LinkedIn* B2B Thought Leadership Impact Study examines the theme that thought management digital content material is in excessive demand, and that it stays laborious to search out, presenting a possibility hole.

“Senior decision-makers are willing to pay a premium. B2B buyers are likely to pay more to work with companies who have clearly articulated their vision through thought leadership,” the examine notes, pointing to a rising management imaginative and prescient pattern, as our personal CEO Lee Odden has examined intimately in his latest “7 Top B2B Influencer Marketing Trends for 2020.”

“The growth of influence on individual and organizational effectiveness in the B2B marketing world will continue for years to come.” @LeeOdden Click To Tweet

MarketingProfs’ Ayaz Nanji additionally digs into some of the Edelman-LinkedIn examine’s findings in “What B2B Firms Get Wrong About Thought-Leadership Content.”

Also value exploring is one other superb new report from Edelman, the 2019 Edelman Trust Barometer Special Report: In Brands We Trust?, which Ethan Jakob Craft lately explored for AdAge.

2 — Content Marketing Institute / MarketingProfs B2B Content Marketing 2019: Benchmarks, Budgets, and Trends

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Agency content material advertising and marketing statistics and budgeting traits for 2019 are examined in the fascinating and detailed “B2B Content Marketing 2019: Benchmarks, Budgets, and Trends – North America” report from the Content Marketing Institute and MarketingProfs, which is explored in Lisa Murton Beets’ “2019 B2B Content Marketing Research: It Pays to Put Audience First.”

three — Chief Marketer 2019 B2B Marketing Outlook Survey

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The Chief Marketer 2019 B2B Marketing Outlook Survey presents a wealth of B2B advertising and marketing knowledge to be taught from and apply to your personal marketing campaign methods. Whether it’s which advertising and marketing channels are performing the greatest for B2B lead technology and nurturing, the growing demand for higher-quality B2B content material, or knowledge to assist improve help from the company suite, this report presents useful perception.

four — Vidyard: Video in Business Benchmark Report

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The common size of B2B video has decreased by 33 p.c to only over 4 minutes, whereas the quantity of viewers watching the entirety of movies has climbed to 52 p.c, up from 2017’s 46 p.c — only a few of the detailed statistics of curiosity to digital entrepreneurs contained in the newly-released 2019 Video in Business Benchmark Report from Vidyard.

The report is explored by Chief Marketer in “B2B Video Length Drops, but Engagement Increases,” and extra bonus video perception comes from a separate latest examine, with MediaRadar’s “Research Insight: Video Ads Are Getting Longer.”

5 — Cision 2019 Global State of the Media Report

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For 2019, the tenth-annual Cision Global State of the Media Report surveyed some 2,000 journalists to search out out what issues the most in the push in the direction of 2020, together with insights into social media, belief and mistrust in the media, and the way large knowledge will inform the future of content material advertising and marketing.

6 — Shutterstock: State of Content Marketing

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A distinct tackle the future of content material comes from the Shutterstock: State of Content Marketing report, inspecting the altering roles of micro-influencers, knowledge privateness and blockchain, micro-moments, social segmentation and personalization, plus different traits to observe.

7 — Mary Meeker 2019 Internet Trends Report

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Since 1995, one of the most anticipated reviews containing B2B pattern knowledge is the “Mary Meeker Internet Trends Report,” and for 2019 it is available in packing a whopping 333 pages of data.

Mary Meeker is founder of enterprise capital agency Bond Capital and former Kleiner Perkins basic accomplice, and I lately took an in depth have a look at many of the B2B parts contained in her new report in “Key B2B Takeaways From the 2019 Internet Trends Report.”

“Mary Meeker’s 2019 report paints a picture of a world where it’s more challenging than ever to find new growth in certain areas, but one that also shows very real opportunities in others.” @lanerellis Click To Tweet

eight — LinkedIn: The Enlightened Tech Buyer: Powering Customer Decisions from Acquisition to Renewal

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LinkedIn’s 2019 international report “The Enlightened Tech Buyer: Powering Customer Decisions from Acquisition to Renewal” contains many insights for B2B entrepreneurs, taken from a survey of over 5,200 international professionals with roles centered round adopting new know-how options.

Our Senior Content Strategist Nick Nelson examines the report intimately in “Top Takeaways from LinkedIn’s New ‘Enlightened Tech Buyer’ Report,” a good way to rapidly dig in to how B2B know-how manufacturers can market and promote extra successfully.

“Effective marketing now goes beyond the scope of traditional functions. Brands need to be readily available, with the right content at the right time.” @NickNelsonMN Click To Tweet

9 — Buffer: 2019 State of Social

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Buffer’s detailed 2019 State of Social report presents an in-depth have a look at what digital entrepreneurs are specializing in, together with an examination of many new and ongoing traits, and the way the trade is altering.

In conjunction with Social Chain, the latest Buffer report makes use of survey knowledge gathered from over 1,800 entrepreneurs at companies of all sizes, and appears at points equivalent to how companies are investing in influencer advertising and marketing and which social platforms companies are having the most success with.

10 — Edison Research and Triton Digital: The Social Habit

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The newest Edison Research and Triton Digital The Social Habit 2019 examine contains many B2B advertising and marketing insights, leaning in the direction of the social media facet, exhibiting how we’ve entered a brand new period now that social media utilization has remained largely unchanged over the previous 4 years, whereas Instagram has seen newfound success particularly amongst younger Americans.

Jay Baer, Founder of Convince and Convert, takes a have a look at the examine in “Social Media Usage Statistics for 2019 Reveal Surprising Shifts.”

11 — Pew Research Center: Mobile Technology and Home Broadband 2019

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How the cellular panorama is altering in 2019 will have an effect on B2B entrepreneurs, and the Pew Research Center presents up a range of associated insights in its Mobile Technology and Home Broadband 2019 report.

12 — Sprout Social: Sprout Social Index: Edition XV: Empower & Elevate (2019)

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Sprout Social’s most up-to-date Sprout Social Index: Edition XV: Empower & Elevate (2019) surveyed greater than 1,000 social media entrepreneurs to search out out the place their greatest successes are coming from, and the place they plan to position their focus transferring forward.

The report exhibits that Facebook, Instagram, Twitter, YouTube, Facebook Messenger, and LinkedIn are the most-used social media platforms amongst social entrepreneurs, and contains knowledge related to B2B entrepreneurs effectively value researching.

Nathan Mendenhall took a have a look at some of the examine ends in “8 Social Media Marketing Stats You Shouldn’t Ignore.”

Sprout Social has additionally lately up to date its examine of the optimum occasions for publishing content material on varied social media platforms.

13 — Hootsuite / We Are Social: Digital 2019 Q2 Global Digital Statshot

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Hootsuite and We Are Social have produced one other report stuffed with useful data for B2B entrepreneurs, with their newest Digital 2019 Q2 Global Digital Statshot. The report utilized quite a few sources and presents loads of perception into the place social media advertising and marketing at present stands and the place it seems more likely to be heading.

14 — Pew Research Center: January 2019 Core Trends Survey (2019)

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The Pew Research Center has additionally taken an in depth have a look at how U.S. adults are utilizing social media, in its latest “Share of U.S. adults using social media, including Facebook, is mostly unchanged since 2018,” providing extra knowledge to assist B2B entrepreneurs put together for the social world of 2020 and past.

15 — Social Media Examiner: 2019 Social Media Marketing Industry Report

Social Media Examiner 2019 Social Media Marketing Industry Report Image

The last of our 15 reviews is Social Media Examiner’s eleventh-annual social media advertising and marketing trade report, the 2019 Social Media Marketing Industry Report. Company founder Michael Stelzner shares 46 pages of varied statistical knowledge pulled in from surveying over four,800 entrepreneurs, and the report presents interpretation on how varied features of social media are working for entrepreneurs as we speak.

Fly High & Implement What You’ve Learned From 15 Reports

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The 15 insightful and data-packed reviews we’ve explored right here from the Pew Research Center, Edelman, Edison Research, Cision, Shutterstock, Mary Meeker, Buffer, LinkedIn, Content Marketing Institute, MarketingProfs, Chief Marketer, Vidyard, Triton Digital, Sprout Social, Social Media Examiner, Hootsuite, and We Are Social will make it easier to be as ready and up-to-date as doable for no matter the future of content material advertising and marketing might maintain.

Because it takes appreciable time, high abilities, and lots of effort to create best-answer content material advertising and marketing, it’s typically clever to accomplice with a top-tier advertising and marketing company, equivalent to TopRank Marketing. We’ve had the honor of being named by Forrester as the solely B2B advertising and marketing company providing influencer advertising and marketing as a high functionality in its newest “B2B Marketing Agencies, North America, Q1 2019” report.”

*LinkedIn is a TopRank Marketing shopper.



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