Our buddies at Social Media Examiner have launched their annual survey on the state of the social media advertising business, and as all the time, it supplies some fascinating seems into how social media entrepreneurs are occupied with social media traits and methods.
You ought to obtain and skim all the report — it’s free — and you may get a duplicate right here. Meanwhile, these are the important thing statistics that stood out for me on this 2019 version of the Social Media Marketing Industry Report.
First, a pair notes about methodology. This survey was accomplished by four,859 people who find themselves within the Social Media Examiner database. Thus, this can be a self-selected recipient pool, not a random pattern. Also, whereas everybody concerned is lively in social media, 6 out of 10 members don’t contemplate social media to be their full-time place. Lastly, whereas all sizes of corporations are represented within the respondents, the information positively skews towards small enterprise, with 60% of members working in organizations with 10 or fewer folks.
That mentioned, listed below are 20 social media statistics and highlights from the 2019 Social Media Marketing Industry Report.
Social Media Marketers Are More Bullish About Social Media in 2019
This one frankly stunned me. With all of the gnashing of enamel about change, and privateness, and natural attain declines, members on this survey are extra smitten by the advantages of social media than they had been in 2018.
Across all eight of the queried advantages of social media advertising, respondents indicated these advantages have improved. For instance, 93% of survey takers say that social media has helped them improve publicity. This compares to 87% in 2018.
93% of social media entrepreneurs say that #socialmedia has helped them improve publicity. Click To Tweet
In 2019, 72% say social media has helped them improve gross sales, versus 53% in 2018. That’s a giant soar in a single 12 months!
The subsequent largest leap ahead was “social media has increased our thought leadership.” 57% agree in 2019 vs. 46% in 2018.
Social Media Marketers Love the Big 5 Channels
When requested which social media platforms they use, greater than half of the respondents say they take part in YouTube (54%), Linkedin (58%), Twitter (59%), Instagram (73%), and Facebook (94%).
54% of social media entrepreneurs say they take part on YouTube, 58% on LinkedIn, 59% on Twitter, 73% on Instagram, and 94% on Facebook. Click To Tweet
It’s maybe not a shock that social media entrepreneurs are lively in lots of social media channels (see the final bullishness above). However, in comparison with how the American grownup inhabitants as a complete really makes use of social media, these entrepreneurs’ embrace is kind of completely different.
Based on this information from Social Media Examiner and Edison Research, respectively, I might argue (with a caveat that these are dissimilar information units in some ways) that social media entrepreneurs are counting on Twitter an excessive amount of, and Pinterest and Snapchat too little.
Among Americans 12 and older, Twitter is the sixth most-popular social platform. But amongst social media entrepreneurs, it’s third. Conversely, Americans at-large are extra seemingly to make use of Pinterest than are social media entrepreneurs. And Americans total are are FIVE TIMES extra seemingly to make use of Snapchat than are social media entrepreneurs. That is fascinating.
Among Americans 12 and older, Twitter is the sixth most-popular social platform. But amongst social media entrepreneurs, it is third. Click To Tweet
Americans total are are 5X extra seemingly to make use of Snapchat than are social media entrepreneurs. Click To Tweet
Social Media Marketers Still LOVE Twitter
The information above that reveals that 59% of social media entrepreneurs are utilizing Twitter in comparison with 19% of the general inhabitants, Further, the Social Media Examiner report says that “35% of social media marketers plan to INCREASE their organic activity on Twitter in 2019.” This is even though Twitter’s utilization total has fallen from 23% of the US inhabitants to 19% in two years.
59% of social media entrepreneurs are utilizing Twitter in comparison with 19% of the general inhabitants. Click To Tweet
35% of social media entrepreneurs plan to INCREASE their natural exercise on Twitter in 2019. Click To Tweet
Perhaps it is because social media entrepreneurs themselves are sometimes very lively on Twitter and work together with each other there?
Facebook Dominates as Most Important Social Platform for Social Media Marketers
While Twitter remains to be beloved and Snapchat is ignored, most social media entrepreneurs say Facebook remains to be the lead sled canine. In reality, 61% say that Facebook is an important social platform. Mathematically, I perceive why that’s the case — Facebook nonetheless has essentially the most customers total. But from a momentum standpoint, Instagram is clearly the stronger horse.
61% of socila media entrepreneurs say that Facebook is an important social platform. Click To Tweet
In reality, I predicted just lately that Instagram will really overtake Facebook in utilization ultimately, and offered 9 the reason why.
Who is Afraid of Organic Reach? Not Me!
In the Social Media Examiner report, 51% of members say they plan to extend natural Facebook posting and cadence in 2019. This is down from 62% who mentioned the identical final 12 months, however greater than half of social media entrepreneurs gearing as much as enhance their Facebook natural actions appears just a little off-target given Facebook’s personal admission that information feed can be de-prioritized by the top of the 12 months.
I wrote all about Facebook’s precise grasp plan just lately.
51% of social media entrepreneurs say they plan to extend natural Facebook posting and cadence in 2019 Click To Tweet
More Social Media Marketers Need to Embrace Messaging
Facebook has mentioned that their future is privateness, and messaging. They are combing WhatsApp, Messenger, and the messaging parts of Instagram into an uber-app (like WeChat) aimed to dominate communications and commerce. The actual enemies for them on this initiative are e-mail and PayPal.
Further, shoppers largely love messaging.
Yet, simply 39% of social media entrepreneurs plan to extend Facebook Messenger bot utilization this 12 months, and that’s really DOWN from 2018. Plus, greater than half of survey respondents say they’ve NO PLANS to make use of Facebook Messenger bot expertise. They want to alter their minds, in my estimation.
Only 39% of social media entrepreneurs plan to extend Facebook Messenger bot utilization this 12 months. Click To Tweet
Facebook Messenger Support is Similar for Organic and Paid
Interestingly, the story is just a little completely different when wanting particularly at paid social media promoting. When requested whether or not they plan to extend spending on Facebook Messenger advertisements, 33% of social media entrepreneurs surveyed mentioned “yes.” My interpretation right here is that the people who find themselves into Facebook Messenger throughout the social media advertising group (30-40% of the entire) are ALL IN on it, natural + paid.
Click To Tweet
Facebook Ads More Popular Than Facebook Organic
That comparability is attention-grabbing to look at total, really. Looking on the propensity of social media entrepreneurs to extend their natural actions on a channel vs. their paid actions on that very same channel speaks volumes about their stage of dedication, and perception within the advertisements infrastructure in every venue.
For instance, as talked about above 35% of the members on this survey say they plan to extend natural posting on Twitter, in comparison with 21% who say they plan to extend Twitter advertisements.
69% plan to extend natural Instagram, in comparison with 55% Instagram advertisements.
And Facebook is definitely extra common on the paid facet, with 51% planning to extend natural efforts, and 59% plotting a rise in Facebook advertisements participation.
I’m so glad that Social Media Examiner invests on this thorough business survey yearly. As all the time, it supplies terrific insights into what social media entrepreneurs worth, what they’re planning, and why. And this 12 months, particularly, I discovered it attention-grabbing how a lot a few of these plans diverge with what information in regards to the customers of social media are doing total.
Definitely take the time to obtain and skim all the report. I’m sure you’ll discover different insights of your individual.