22 Things You Wish Marketers Would Stop Doing on Social Media


Scrolling by means of social media platforms may be an irritating expertise.

Too many manufacturers and people don’t use their digital megaphones successfully. At finest, their lack of knowledge (of the viewers or platform etiquette) is annoying. At worst, it prompts individuals to “mute” or “unfollow” their social media.

To make that scrolling much less irritating – and to assist manufacturers and entrepreneurs make social media a greater place to scroll – we requested your fellow Content Marketing Institute group members for his or her greatest social media pet peeves. And boy, did they share. Thanks to all who responded in our #CMWorld Twitter Chat and thru our requests on social media.

Now, let’s get to the venting. (To keep away from redundancy, we didn’t sort “my biggest social media pet peeve is” for each response. Thus, some replies are incomplete sentences.)

1. Ask however don’t reply

It actually annoys me when manufacturers ask questions by way of social, however they fail to reply when you reply. It reveals that they learn a social media finest observe of asking questions to extend engagement, however they miss the purpose of partaking themselves.

Amy Higgins, director of content material advertising and marketing

#SocialMedia Pet Peeve: Brands ask questions however fail to reply, says @amywhiggins. Click To Tweet

2. Make prompt pitch

When I observe somebody on Twitter and immediately obtain a direct message pitching or promoting me. I (need to) say, “Slow down, and don’t you want to get to know each other at all?”

Holly Lawrence, author and strategist

three. Sell immediately

Sales pitches by way of LinkedIn inside two seconds of accepting a connection.

Cathy McPhillips, vp of promoting

When I settle for your #LinkedIn connection request, don’t pitch me, says @cmcphillips. Click To Tweet

four. Think one dimension suits all

Every community has sure parameters, however I see quite a lot of firms use the identical dimension, and so on. for all the pieces. Images look blurry, too small/massive, and simply unprofessional.

Stevie Howard, author

HANDPICKED RELATED CONTENT: Research Tells You How to Pick Better Images for Social Media

5. Hide behind the enterprise

Folks utilizing their enterprise brand as their profile photograph on LinkedIn.

Chaim Shapiro, social media advisor and better training skilled

6. Don’t do content material

Those who not often publish. Why trouble establishing an account if you happen to’re by no means going to publish?

Michelle Garrett, author and PR advisor‏ 

7. Automate feedback

Spammy Instagram feedback which might be clearly written by a bot and have zero substance

Maura Hughes, digital content material supervisor

eight. Try to idiot me

Auto-reply messages that attempt to idiot me into considering they weren’t despatched by a bot. Really individuals, it’s apparent. If you delayed it by not less than a number of hours, you would possibly idiot me from time to time. But please don’t.

Tod Cordill, development advisor

#SocialMedia Pet Peeve: Auto-reply messages that attempt to idiot me into considering they weren’t despatched by a bot. @todcordill Click To Tweet

HANDPICKED RELATED CONTENT: Conversational Content: How to Market Through Text Messaging and Chatbots

9. ‘Borrow’ textual content

When somebody manually reshapes my phrases in a manner that makes them seem like they’re their phrases as a substitute of utilizing in-built resharing performance

Erika Heald, content material strategist

10. Don’t cite

Not giving individuals a point out while you quote them. It’s not solely an attribution factor, nevertheless it helps individuals be capable to higher reply.

Gene Petrov, management coach

Give individuals a point out while you quote them. It makes it simpler for them to reply. @GenePetrovLMC Click To Tweet

11. Miss the individuals

When manufacturers don’t interact or care about their followers’ feedback on social media – optimistic or adverse, reply.

Lilly Newman, social media supervisor

HANDPICKED RELATED CONTENT: How to Use Social Media Monitoring as More Than a Listening Tool

12. Post gibberish

Spammy feedback on my Instagram posts.

Gwen Pearson, social media supervisor

13. Comment with out that means

People leaving throwaway feedback that don’t imply something.

Taylor Barbieri, copywriter and e-mail marketer

#SocialMedia Pet Peeve: People leaving throwaway feedback that don’t imply something by way of @Taylor_Barbieri. Click To Tweet

14. Pretense with out engagement

When self-proclaimed “influencers” say they’ve 200,000 followers, however at fast look you see they get perhaps a handful of feedback per publish. You’re an influencer … however you’ve gotten a zero.00005% engagement charge? Bye.

Christian Lowery, social media advisor

15. Don’t stroll the speak

Other entrepreneurs claiming to be social media gurus and having a meager on-line presence.

Richard Sink, advertising and marketing advising agency founder

16. Invite with out context

I actually hate when individuals ship an invitation to attach on LinkedIn with none context. Who are you and why do I care?

Monina Wagner, group supervisor

I actually hate when individuals ship an invitation to attach on #LinkedIn w/ out any context. @moninaw #socialmedia Click To Tweet

17. Give self-proclaimed titles

It’s a tie between unsolicited (and undesirable) personal messages and individuals who create their very own obnoxious titles, like guru and ninja (no offense to precise ninjas, in fact).

Mike Myers, marketer

18. Write for him, her

Bios written in third particular person on private social media profiles. I need to get to know you, not learn stiff, company communicate. I additionally don’t need to see what you are promoting brand or one other photograph aside from an up-to-date photograph of you. I name these items bio hazards.

Lisa Dougherty, director, weblog operations and group

#SocialMedia bio hazards: Don’t write your bio in third particular person & by no means use a brand for a profile photograph. @brandlovellc Click To Tweet

HANDPICKED RELATED CONTENT: 60+ LinkedIn Profile Tips for Marketers

19. Add or omit letters

Is there something extra annoying than typos? It solely takes one small mistake in a publish to make me query the credibility of a supply. And as soon as I query credibility, I instantly start to query all the pieces else. Typos aren’t only a pet peeve…they’re damaging.

Sue Lucas, professor, advisor 

HANDPICKED RELATED CONTENT: Proofing and Editing: How to Make Your Content Less Frightening

20. Distribute the identical content material

Sharing the very same publish throughout all of the platforms and never customizing

Tracey Bradnan, advertising and marketing advisor

Don’t share the identical #content material throughout all of your #socialmedia platforms, says @traceybradnan. Click To Tweet

21. Don’t know the aim

People utilizing LinkedIn like Facebook. There is a motive I’m not on Facebook, please preserve LinkedIn skilled.

HB Duran, freelance author

22. Miss the explanation I’m there

Don’t ship me to Facebook or Instagram if I’m on Twitter. I’m on Twitter as a result of I don’t need to be on Facebook or Instagram. Stop mechanically posting from different channels. I then will get half your long-form message and a hyperlink to exit my most popular social channel. It’s uncommon that I’ll select to take action. It simply comes throughout as lazy or that you simply don’t perceive learn how to use social media.

Lisa Rupple, author

More venting

If you need to take a look at extra pet peeves, learn this nice piece about Martin Lieberman’s picks for 50 annoying social media behaviors.

And let’s proceed this remedy session/social media studying train within the feedback. Tell us the annoying belongings you see manufacturers and people do on social media.

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Want to get collectively in particular person to speak frustrations in content material advertising and marketing – and discover some cures too? Join 1000’s of your fellow content material entrepreneurs at Content Marketing World this September. Register utilizing code BLOG100 to save lots of $100. 

Cover picture by Joseph Kalinowski/Content Marketing Institute




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