A latest research exhibits that almost 1 / 4 of small enterprise homeowners imagine visible content material is extremely efficient.
Nearly 1 / 4 of small enterprise homeowners agree it’s the best content material they’ve created prior to now yr.
This information comes from a survey featured on Visual Objects, a sister web site of Clutch and The Manifest, that exhibits how companies publish web site content material in 2019.
Over 500 small companies had been surveyed for this research, and the outcomes can provide steerage for small companies to maximise their content material creation efforts.
Here are another key highlights from the research.
Small enterprise web site content material in 2019
A recurring theme all through the research is the emphasis on publishing new content material often.
Currently, nearly three-quarters of small companies (74%) publish web site content material month-to-month.
Small companies publish much more steadily once they have bigger groups. According to the research, 83% of companies with over 50 staff publish not less than month-to-month.
By comparability, solely 35% of small companies with 50 or fewer staff say they publish new content material constantly.
When small enterprise homeowners had been requested what sorts of content material they publish, these had been their responses:
- Company data – 67%
- Visuals – 58%
- Product descriptions – 51%
- Reviews – 43%
- Videos – 42%
- Blog posts – 30%
- Podcasts – 11%
The sorts of content material small companies plan to speculate on this yr embrace:
- Visuals – 55%
- Videos – 42%
- Articles and weblog posts – 33%
- Downloadable content material – 22%
- Podcasts – 17%
For extra data, see the complete research right here.