5 Sessions We Can’t Wait to Attend


Social Media Marketing World 2019

Social Media Marketing World. It’s an occasion, an expertise. Something you could have to witness to totally respect. The audio system are world-renowned. The matters are leading edge. And the alternatives to meet fellow entrepreneurs are invaluable.

Last 12 months was my first time attending. And it blew me away. I’d listened to the Social Media Examiner podcast for some time and was accustomed to lots of the audio system and matters. But I wasn’t ready for the depth of the dialog and the inspiration the convention would spark in me.

This 12 months, I’m thrilled to return (Jay will probably be there too). Not just for the networking alternatives, but in addition for the wonderful switch of information from trade consultants throughout the globe. I want I might attend all of the periods as a result of, frankly, they’re simply that good. But since I can’t, I’ve created a Top 5 “Can’t Miss” checklist of talks to attend.

Here we go …

Session #1: How to Create Engaging Instagram Stories

Sue B. ZimmermanSpeaker: Sue B. Zimmerman

Why I’m enthusiastic about it

According to the 2019 social media analysis report, The Infinite Dial, Instagram is the one social media community displaying consumer progress in 2019. If you’re a marketer trying to seize a chance with a selected viewers, that is your platform. With Facebook transferring to pay-to-play, many companies are trying to Instagram as a substitute.

And on Instagram, Stories are stealing the present. Audiences are searching for to have interaction with content material that’s genuine, and so they love the real-time nature of Stories. Throw in stickers and hashtags paired with participating content material, and you’ve got a recipe for fulfillment.

Plus, Sue B. Zimmerman is aware of Instagram. Her discuss will shine new mild on how to make the most of Instagram Stories in a approach that works for each you and your viewers.

Lee Odden and Jay Baer at SMMW 2014

Lee Odden and Jay at SMMW 2014

Session #2: Attribution Analysis: How Social Media Marketers Can Stay on the Leading Edge

Chris PennSpeaker: Christopher Penn

Why I’m enthusiastic about it

Christopher Penn is a shining instance of entrepreneurs serving to entrepreneurs. I hopped on the Analytics Slack channel final 12 months asking tons of questions on Facebook viewers insights. Christopher messaged me and requested to meet within the networking plaza instantly. He sat down and went screen-by-screen by my questions, strolling me by how to do what I wanted to do . . . for 45 minutes. Wow.

Not solely is Christopher a incredible particular person, however he’s an AI and analytics wizard. And, clearly, he loves to share his magic. His new guide, AI For Marketers: An Introduction and Primer: Second Edition got here out final month and is a must-read for these trying to improve their understanding of synthetic intelligence. At SMMW this week, I’m excited to absorb his experience on the understated matter of attribution–how to monitor it, use it, and apply it. Let the video games start.

Jay Baer at SMMW 2016

Jay Baer and Mike Stelzner at SMMW 2016

Session #three: How to Create a Personalized Experience With Messenger Bots

Speaker: Dana Tran

Why I’m enthusiastic about it

I’ll be sincere. I do know chatbots, however not as a lot as I’d like, particularly when it comes to leveraging them in Messenger. And since SMMW is about studying new matters, as a lot because it’s about connecting with others, I can’t wait to wade into this matter and begin utilizing this software extra optimally.

And who higher to be taught from than that chatbot professional herself? Dana Tran is aware of bots inside-and-out, and this discuss is bound to be a win. Bring it on.

Jay at SMMW 2015

Jay at SMMW 2015

Session #four: How to Write an Email Newsletter That People Clear Their Schedules to Read

Ann HandleySpeaker: Ann Handley

Why I’m enthusiastic about it

Ann Handley was on my high 5 most spectacular audio system checklist in 2018. She was good! Last 12 months, she shared her love for E.B. White and used Charlotte’s Web to illustrate how to inform higher tales. I can nonetheless image the discuss. And I’ve the picture along with her to show it.

This 12 months, Ann is making use of her content material experience to e mail newsletters—an space that’s beaming with alternative for a lot of entrepreneurs. And one she leads the pack in along with her bi-weekly letter Total Annarchy, which she personally sends to me (together with a bunch of different subscribers, but it surely appears like she writes it only for me) each different Sunday. On these particular mornings, I lay in mattress, absorbing her phrases of enlightenment, inspiration, and schooling that all the time handle to increase my writing toolbox.

I’m curious to see how Ann weaves storytelling into the e-mail advertising and marketing house. (And I’m excited to see which Argent go well with she chooses to current in.)

A content material professional? An rising alternative? A dynamic speaker? Sign me up.

Session #5: How to Turn Your Customers Into Volunteer Marketers

jay baer convince and convert content marketing social media marketing word of mouth strategySpeaker: Jay Baer

Why I’m enthusiastic about it

Jay is an incredible speaker. And depraved good. So any time I get an opportunity to hear him, I take it. This 12 months, I’m excited to pay attention to Jay’s discuss on buyer advocacy—a tragically underutilized software for a lot of companies. Businesses use their manufacturers to appeal to and retain clients, however usually don’t understand how to persuade those self same clients to proactively share their experiences.

In Jay’s newest guide, Talk Triggers, he outlines the 4 necessities for a “strategically developed operational differentiator” to qualify as a chat set off, in addition to the several types of discuss triggers This session will probably be an ideal alternative to be taught concepts on how to create discuss triggers of your personal. I can’t wait!

So there you could have it—the Top 5 Can’t Miss periods from #SMMW19. You can see the whole checklist of audio system and periods right here. Hope you get probably the most out of the convention and might catch a number of of the above beneficial periods.

Want to meet up on the occasion? Drop us a line right here. We’d love to join!




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