50 Content Marketing Influencers and Experts to Follow 2019 #CMWorld


Content Marketing Influencers 2019

Content Marketing World 2019 is upon us. As the most important content material advertising convention on this planet, CMWorld brings collectively a stellar array of gifted professionals who’re full of curiosity for future developments, advertising information, and aspirations for brand spanking new successes. For the previous 11 years main entrepreneurs from everywhere in the world have gathered in Cleveland, Ohio for one of many world’s strongest content material advertising occasion, and this 12 months is ready to be the most important and greatest but.

Readers of our weblog know we have now a protracted historical past with the convention beginning at first, with 9 years of talking and attending together with seven years of partnering with the Content Marketing Institute to develop speaker and influencer content material advertising campaigns.

Our partnership resulted in a interactive digital expertise full of show-stopping insights from prime entrepreneurs who might be taking the stage this week. If you haven’t but skilled it, take a look right here:

Another TopRank Marketing custom that has been imitated lately however by no means actually duplicated, is our annual checklist of content material advertising specialists ranked in accordance to their social affect, a useful compilation derived from the superb 200-plus #CMWorld audio system.

List Methodology: For this checklist we make the most of the Traackr influencer advertising platform to filter the content material advertising specialists who’re talking on the present 12 months’s Content Marketing World convention utilizing a lot of standards together with the relevance of the people to the subject, the diploma to which their networks interact, the dimensions of their networks, and different components. Online knowledge is pulled from blogs, Twitter, Facebook, YouTube, Instagram, SlideShare, Flickr and different platforms.

The focus matter in query is most positively “content marketing,” and everybody included on this checklist is:

  • A speaker at #CMWorld 2019
  • Ranked within the top-50 for “content marketing” in accordance to relevance, resonance, attain and viewers metrics

CMWorld 2019 Influencer network

People at all times thank me for together with them in these lists and there’s no thanks to be given aside from to the individuals who labored laborious sharing helpful information about content material advertising to their social channels, in blogs, movies, and on-line usually.

Many thanks go to ALL the people who find themselves actively sharing information about content material advertising by partaking and serving to others with useful opinions, insights and experience on the social internet. This checklist is just a place to begin to assist increase your content material advertising universe.

In this 12 months’s checklist there are acquainted faces and fairly just a few new entries. We plan to study new classes from these 50 content material advertising influencers and hope you’ll do the identical all year long and into 2020.

50 Content Marketing Influencers Speaking at CMWorld 2019

Pam Didner
BIG congratulations to Pam Didner for the highest spot and to the opposite three within the prime spots: Christopher Penn, our CEO Lee Odden, and Heidi Cohen.

Christopher Penn Image
Congrats AGAIN to Ann Handley for being the Most Engaging Content Marketing Influencer out of this 12 months’s group of audio system, primarily based on Traackr’s evaluation.

Pam Didner @PamDidner
Author, Effective Sales Enablement
Presenting: 5 Creative Ways Content Marketers Can Better Support Their Sales Team
Presenting: How to Leverage Your Existing Marketing Programs and Content to Enable Your Sales Team

Christopher Penn @cspenn
Co-Founder, Trust Insights
Presenting: AI for Marketing: Specific Applications of Artificial Intelligence and Machine Learning to Enhance Your Marketing Campaigns
Presenting: How AI Will Change Content Marketing Forever

Lee Odden @leeodden
CEO, TopRank Marketing
Presenting: Content Marketing Fitness – 10 Exercises to Build Your Marketing Beach Body
Presenting: How to Develop a B2B Influencer Marketing Program That Actually Works

Heidi Cohen @heidicohen
Chief Content Officer, Actionable Marketing Guide
Presenting: The Continuous Content Distribution Playbook: How To Keep Your Best Content Visible and Viable While Saving Your Sanity

Jay Baer @jaybaer
Founder, Convince & Convert
Presenting: Mouth Moves: How to Conquer the New Frontier of Voice Content, Alexa, and Smart Speakers

Brian Fanzo @iSocialFanz
Millennial Keynote Speaker, iSocialFanz
Presenting: Press The Damn Button: How To Stand-Out From the Bad News and Fake News On Social Media

Michael Brenner @BrennerMichael
Keynote Speaker, Author & CEO, Marketing Insider Group
Presenting: Content Marketing 101: Setting and Documenting Your Strategy and Building Your Team

Andy Crestodina @crestodina
Principal, Strategic Director, Orbit Media
Presenting: Asking the Right Questions: How to Use Original Research for Valuable Content That Drives Business Results
Presenting: How to Analyze Content Performance Using Google Analytics: From Basics to Advanced
Presenting: Maximize the Value of Your Google Analytics

Ian Anderson Gray @iagdotme
Founder, Seriously Social
Presenting: Strategies, Tools and Techniques to Level Up Your Impact and Authority Through Confident Live Video

Christoph Trappe @CTrappe
Chief Content Officer, AC Business Media
Presenting: Publishing Forum: How Publishers Use Content Marketing to Monetize Their Audiences

Julia McCoy @JuliaEMcCoy
CEO, Express Writers
Presenting: A Masterclass on Creating & Publishing Authority-Building search engine marketing Blogs

Bernie Borges @bernieborges
CMO, Vengreso
Presenting: Why You Need Content for Effective Sales Enablement

Viveka Von Rosen @LinkedInProfessional
Chief Visibility Officer, Vengreso
Presenting: A Whole New World – Reanimating your Desiccated Company Page on LinkedIn: Building Your Brand, Encouraging Employee Advocacy and Inviting Engagement with LinkedIn Pages.

Ann Handley @MarketingProfs
Chief Content Officer, MarketingProfs
Presenting: What Do We Want? CONTENT. When Do We Want It? ASAP. Your Strategic Approach to Sane + Sustainable Success

Erika Heald @SFerika
Consultant, Erika Heald Consulting
Presenting: Community Rx: The Proper Care and Feeding for a Highly Successful Online Community
Presenting: How to Define and Document Your Brand Voice

Dennis Shiao @dshiao
Marketing Consultant, Dennis Shiao Consulting
Presenting: Community Rx: The Proper Care and Feeding for a Highly Successful Online Community

Drew McLellan @DrewMcLellan
Ad Agency Owner & Consultant, Agency Management Institute
Presenting: Agency Edge 2019: How and Why Clients Around the World Choose Their Agencies

Robert Rose @Robert_Rose
Chief Strategy Advisor, Content Marketing Institute
Presenting: Welcome to Content Marketing World 2019
Presenting: Content Marketing Strategy For Agencies – How To Create, As Well as Deliver, Content Marketing Strategy To Clients
Presenting: Technology Forum

A. Lee Judge @ALeeJudge
Global Digital Marketing Manager, Hexagon Geosystems
Presenting: Content Marketing for the Robots (Search Engine Marketing)

Andrea Fryrear @AndreaFryrear
President and Lead Trainer, AgileSherpas
Presenting: Failure is Feedback: How to Succeed at Agile Marketing by NOT Doing These Things

Andrew Pickering & Pete Gartland @AndrewAndPete
Co-Founders, Andrew and Pete
Presenting: The Secret Rule for Getting Massive Content Marketing Results in a Fraction of the Time

Katie Martell @KatieMartell
Executive Director, Boston Content
Presenting: Trust Fail: How Brands Can Earn Back the Trust of Skeptical Buyers

Tom Martin @TomMartin
President, Converse Digital
Presenting: Turning Conversations Into Customers

Jay Acunzo @jayacunzo
Founder, Marketing Showrunners
Presenting: Creativity Impossible: How to Avoid Stagnation and Consistently Exceed Expectations

Juntae DeLane @JuntaeDeLane
Founder, Ditgital Branding Institute
Presenting: Why Your Brand Works In The “Real World” But Fails When Online

Cathy McPhillips @cmcphillips
Vice President of Marketing, Content Marketing Institute
Presenting: Getting the Most From CMWorld 2019

George Stenitzer @GeorgeStenitzer
Founder & Chief Content Officer, Crystal Clear Communications
Presenting: How to Use AI to Unlock Secrets Inside Questions

Matt Heinz @HeinzMarketing
President, Heinz Marketing Inc
Presenting: Customer Engagement Benchmarks: How Today’s Top B2B Brands Increase Action, Intimacy, Conversion & Loyalty

Scott Monty @ScottMonty
CEO & Principal, Scott Monty Strategies
Presenting: Curate Your Way to More Subscribers

Kristina Halvorson @halvorson
CEO, Brain Traffic
Presenting: How to Conquer Content Chaos

Donna Moritz @SociallySorted
Visual Content Strategist & Founder, Socially Sorted
Presenting: Travel/Tourism/Hospitality Forum – The World’s Biggest Visual Content Team: How to Leverage Key Visual Storytellers, Strategies and Tools to Better Manage and Share Your Destination Experiences

Kathy Klotz-Guest @kathyklotzguest
Founder, Keeping It Human
Presenting: 185 Comics Walk right into a Storytelling Bar…

Tom Augenthaler @taugenthaler
Consultant, 551 Media LLC
Presenting: What the … Influencer Marketing!

Amy Higgins @amywhiggins
Content Strategist, Salesforce
Presenting: Charting the Course to a Career in Content Marketing

Joe Lazauskas @JoeLazauskas
Head of Marketing, Contently
Presenting: The Content Marketer of the Future: 5 Big Traits You Need to Thrive within the Coming Marketing Revolution

Aaron Orendorff @AaronOrendorff
Founder, iconiContent
Presenting: How Connecting Content and Commerce Is the Future (And Can Drive 1,447% B2C Growth)

Arnie Kuenn @ArnieOk
Founder & CEO, Vertical Measures
Presenting: Should You Fire Your Chief Marketing Officer? My Farewell Gift Learned From 13+ Years of Being CEO of a Digital Agency

Leslie Carruthers @thesearchguru
President, The Search Guru
Presenting: Retail & eCommerce Forum

Berrak Sarikaya @BerrakBiz
Integrated Marketing Specialist, Yesler
Presenting: So You Think You Want to Start an Online Community? What to Know Before You Open the Doors

Joe Pulizzi @JoePulizzi
Founder, Content Marketing Institute
Presenting: Getting the Most From CMWorld 2019
Presenting: Keynote – MKTG 2030

Ardath Albee @ardath421
CEO, Marketing Interactions, Inc.
Presenting: Personalization that Drives Profitable Engagement: Activate, Don’t Alienate

Andrew Davis @DrewDavisHere
Author, Brandscaping & Town, INC.
Presenting: Loyalty Loop: How Small Content Adds Up to Big Business
Presenting: Video Marketing Makeover: Transforming Boring Case Studies and Testimonials Into Stories That Inspire Action

Ashley Zeckman @azeckman
Senior Director of Agency Marketing, TopRank Marketing
Presenting: Guardians of Content Vol 1: How to Scale B2B Influencer Content to Save the Galaxy

Amber Naslund @AmberCadabra
Senior Content Marketing Evangelist, LinkedIn
Presenting: Disrupting Thought Leadership: What It Really Takes To Create a Personal Content Platform That Works

Ian Cleary @IanCleary
Founder, RazorSocial
Presenting: A Strategic Step-By-Step Approach to Drive More Traffic and Conversions From Your Existing Content
Presenting: Content Optimization & Distribution Strategies

Amy Balliett @AmyBalliett
Founder and CEO, Killer Visual Strategies
Presenting: How to Achieve a 70% Conversion Rate Using Interactive Content

John Hall @johnhall
Co-Founder and President, Calendar.com
Presenting: Maximize Your Time To Focus On What’s Most Important For Your Company’s ROI

Buddy Scalera @BuddyScalera
Associate Director, Social Media Safeguarding and Solutions, Novartis Pharmaceuticals Company
Presenting: We Can Do Better: How to Be a More Effective Marketing Professional

Marcus Sheridan @TheSalesLion
Keynote Speaker, Author and Partner, IMPACT
Presenting: The Perfect Content Marketing Organization: 7 Essential Qualities of the World’s Most Successful Content Marketing Companies

Amanda Todorovich @amandatodo
Content Marketing Director, Cleveland Clinic
Presenting: How to Transform Your Corporate Blog into an Owned MEDIA Platform
Presenting: #CMWorld Cleveland Clinic Health Summit

Spread the Content Marketing Wisdom & Love

Statistical evaluation, irrespective of how deep and well-researched, can solely go to this point find the individuals who you’ll discover essentially the most useful and influential in your day by day skilled advertising lives, which is why we’d find it irresistible when you’d please share the identify of content material entrepreneurs that affect you most within the feedback part under.

To additional your personal content material advertising experience, right here’s a bonus checklist of a few of our greatest latest posts about content material advertising:

If you’d like to study extra about making a profitable B2B influencer advertising marketing campaign and boosting your content material advertising health, you’re in luck! Both our CEO Lee Odden and senior director of digital technique Ashley Zeckman might be presenting at Content Marketing World on the subjects. Here are the main points:

Tuesday, September 3th – 1:00pm – four:00pm
Workshop with Lee Odden & Amisha Gandhi, vp of influencer advertising and communications at SAP Ariba
How to Develop a B2B Influencer Marketing Program That Actually Works

Wednesday, September 4th – 2:00pm – 2:45pm
Solo Presentation with Lee Odden
Content Marketing Fitness – 10 Exercises to Build Your Marketing Beach Body

Friday, September sixth – eight:00am – eight:45am
Solo Presentation with Ashley Zeckman
Guardians of Content Vol 1: How to Scale B2B Influencer Content to Save the Galaxy

Along with our TopRank Marketing teammates Kelly Hogan, Susan Misukanis, and Joshua Nite, we hope to see you on the Content Marketing World convention. Check out what we’re wanting ahead to most at CMWorld and make sure to comply with us on Twitter at @toprank for actual time updates throughout the convention and this weblog for live-blogging protection of choose displays.



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