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A report on direct-to-consumer (D2C) advertising and marketing in 2019 finds that SEO is a high acquisition channel for many manufacturers.
When requested “what are your top 3 acquisition channels?” the responses had been:
- 61% – Social media
- 51% – SEO
- 50% – Direct visitors
Paid search got here in fourth place (26%), and bodily shops had been a distant fifth place response (18%).
This knowledge comes from the State of D2C Marketing 2019 report from Yotpo in partnership with Magento.
Data within the report is primarily based on a survey performed March-April 2019 with responses from 512 eCommerce and advertising and marketing decision-makers.
When requested what their high priorities had been in 2019, 35% of D2C manufacturers mentioned ‘web traffic.’
Web visitors ranked because the fourth most essential KPI behind conversion charges, new clients, and e-commerce gross sales.
Paid Search and Social Media
When it involves paid search, particularly Google Ads, 47% of D2C manufacturers say they’re growing their advert spend in 2019.
Spend on Google Shopping adverts is up as nicely, with 32% of D2C manufacturers saying they’re spending extra in that space.
A major quantity of D2C manufacturers are growing their spend on social media adverts. In explicit, 49% are spending extra on Instagram adverts and 52% are spending extra on Facebook adverts.
Ad spend is up amongst D2C manufacturers in almost all areas besides conventional promoting reminiscent of print, out of doors, TV, and radio adverts.
For much more knowledge associated to D2C advertising and marketing in 2019, see the complete report comprises over 70 pages of insights.