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A current examine on voice search signifies that content material is extra more likely to be returned for a question if it ranks within the high 3 net search positions.
SEMRush carried out an in-depth evaluation of over 50,000 queries to search out out that are essentially the most important rating elements behind voice search.
In addition to rating within the high 3 positions, content material can also be more likely to be returned for a voice question if it’s contained in a SERP characteristic.
According to the examine, 70% of solutions returned from voice searches occupied a SERP characteristic (with 60% of these returning a Featured Snippet consequence).
The report additionally goes into element about how backlinks, textual content size, web page velocity, and different elements have an effect on voice search rankings.
Here is a abstract of key findings from the examine.
Voice Search in 2019: Key Findings
- 50% of solutions had backlinks with anchor textual content that appeared within the query.
- Page Score and Trust Score had been barely increased for solutions’ URLs.
Text complexity & readability
- Content returned for voice queries is straightforward to prepared, rating round eight on the Flesch Kincaid Grade.
- 80% of Americans would be capable of perceive/learn the solutions returned for voice queries.
- Page velocity of content material returned for voice queries is quicker than the common of the highest 10 non-answers.
- Some voice search outcomes had been over 10 instances quicker than the common of non-answers.
- Answers had been discovered to have a very excessive enter latency of 70%.
First Paint rating additionally seems to be a key issue voice search.
The examine checked out however didn’t draw any conclusions about schema, HTTPS, and URL depth.
For extra knowledge associated to voice search rankings, see the complete examine right here.