9 Key Discoveries in 2019 Social Media Research


2019 social media research

2019 social media analysis demonstrates that social media utilization in the United States has modified A LOT in simply a short while.

Released hours in the past, a brand new report from my mates at Edison Research and Triton Digital uncovered many statistically vital social media utilization patterns that showcase the subsequent wave of shifts in how and why Americans use social media in 2019 (or don’t).

The Infinite Dial 2019The Infinite Dial Social Media Research 2019 report continues the annual analysis collection that constantly produces essential findings that describe how we use social media, podcasts, and on-line audio providers.

I extremely advocate you seize your complete report, because the highlights I cowl under are a VERY small collection of the social media analysis and client habits statistics included in The Infinite Dial 2019.

Here are the 9 important 2019 social media analysis traits that this report surfaced, based mostly on a survey of 1,500 Americans, ages 12 and up.

Social Media Usage Up Slightly in 2019

Compared to the social media statistics from the 2018 model of The Infinite Dial, social media utilization general is up from 77% of the 12+ inhabitants to 79% of the 12+ inhabitants in 2019.

In phrases of precise numbers of social media customers, social media utilization in America grew from 216 million to 223 million individuals between 2018 and 2019.

Social media utilization in America grew from 216 million to 223 million individuals between 2018 and 2019. Click To Tweet

Social Media Usage is Flat for a Four Year Period

While the newest social media analysis exhibits a slight uptick in general utilization, the variety of Americans utilizing social media has stayed basically unchanged since 2016.

The variety of Americans utilizing social media has stayed basically unchanged since 2016. Click To Tweet

In brief, the final 12 months of actual development for social media in the United States was 2015. At this level, barring substantive demographic or know-how shifts, the social media inhabitants is fastened and principally static.

2019 social media research total social media usage united states

 

Instagram is the Only Growing Social Network

Instagram is the one social community the place utilization in 2019 is larger than utilization in 2018. Every different social community was flat or declined in the previous 12 months.

Instagram is the one social community the place utilization in 2019 is larger than utilization in 2018. Every different social community was flat or declined in the previous 12 months Click To Tweet

Also, for the primary time, Instagram is now the most well-liked social community amongst Americans 12-34, forward of Facebook and Snapchat. This is the primary time since Facebook opened to all that it was not the most well-liked social community amongst all age classes.

Instagram is now the most well-liked social community amongst Americans 12-34. Click To Tweet

I’ve predicted that Instagram will change into extra common than Facebook. It might not occur for all Americans by 2020 as I urged, however it’s already occurred amongst younger Americans.

2019 social media research social media usage by social network

Twitter Usage Drops Again

Despite their very own reviews of a slight uptick in energetic customers, the proportion of Americans utilizing Twitter in any respect fell once more in 2019. Fewer than 2 in 10 individuals 12+ use Twitter, placing the platform sixth in phrases of utilization. Even sixth place is maybe a little bit of an overstatement, as extra individuals use Facebook Messenger than Twitter (Messenger was not damaged out in this examine), and the development line means that Twitter will fall behind WhatsApp by subsequent 12 months.

Fewer than 2 in 10 individuals 12+ use Twitter, placing the platform sixth in phrases of utilization. Click To Tweet

Linkedin Usage Remarkably Stable

This version of The Infinite Dial social media analysis once more discovered that 22% of Americans use Linkedin — for the third 12 months in a row. Despite Linkedin’s many makes an attempt so as to add virality and performance (now with reside video!) the proportion of Americans 12+ utilizing the platform has barely budged since 2014, when it was 19%.

22% of Americans use #Linkedin — for the third 12 months in a row Click To Tweet

Pinterest Usage Also Flat, Down Among Young Americans

Compared to 2018, utilization of Pinterest additionally stays static, with 31% of Americans ever utilizing the service. Growth is eluding Pinterest, which makes their choice to file for an preliminary public providing considerably curious. Especially contemplating that amongst Americans ages 12-34, Pinterest utilization declined from 36% to 31% final 12 months.

Facebook Usage Way Down Among Americans 12-34 Years Old

Facebook is turning into steadily much less common amongst younger individuals, as 17 million fewer Americans ages 12-34 use the platform in any respect, in comparison with 2017.

Facebook is turning into much less common amongst younger individuals, as 17 million fewer Americans ages 12-34 use the platform in any respect, in comparison with 2017. Click To Tweet

Also, amongst this group, simply 29% use Facebook greater than another social community. This implies that practically three out of 4 Americans age 34 or youthful choose one other social community vs. Facebook. (Good information for Facebook that they personal Instagram!)

2019 social media research social media usage ages 12-34

Facebook Usage Up Among Older Americans

Conversely, in the case of Americans 55 years outdated or better, Facebook is now — for the primary time — utilized by a majority of this group. 53% of Americans 55+ use Facebook, in comparison with 49% in 2018.

53% of Americans ages 55+ use Facebook, in comparison with 49% in 2018. Click To Tweet

Snapchat Holding Steady

Despite rumors of a pointy decline attributable to interface modifications and Instagram copying key options, utilization of Snapchat is basically unchanged.

In this 2019 social media analysis, 31% of Americans use Snapchat, at the least sometimes. This is similar viewers dimension as final 12 months.

62% of United States residents 12-34 use Snapchat, and 28% of younger Americans use it greater than another social community (in comparison with 29% for Facebook, and 26% for Instagram).

62% of United States residents 12-34 use Snapchat, and 28% of younger Americans use it greater than another social community. Click To Tweet

2019 social media research most used social network by young americans

 

These are the 9 key discoveries for me in this 12 months’s version of The Infinite Dial. But there are much more lurking underneath the floor. Grab your complete report and see for your self.




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