Reporting is central to our jobs as SEOs and helps us to speak the worth of our work to stakeholders and shoppers alike. Without good reporting, it may be a problem for instance our success in search. We understand how essential it’s — nevertheless it will also be painful and clunky.
Am I the one one who reasonably dreads what we would name “reporting season?” The timing of that season would possibly differ — based mostly on who you’re employed for, what a reporting cycle appears like, and different elements — however in the end it’s the time of yr when now we have to get our geese in a row and report back to our stakeholders: not solely on the SEO progress that we’ve made, however what that progress equates to in phrases of real-world implications.
For me, one of many largest time-black-holes when constructing experiences is the truth that I’m reaching to gather knowledge from disparate sources to color a full image of my SEO work. I discover myself grabbing screenshots from numerous instruments, pulling them right into a template that I’ve constructed, and wishing I had a streamlined course of for all of it … then, repeating the very same data-wild-goose-chase-and-template-building-acrobatics for every web site I observe. Ugh.
An answer (which I admit I’m a very biased fan of) has launched in Moz Pro this week. Within a Campaign’s customized experiences, we’ve launched 9 customized report templates that will help you report on what issues to your stakeholders. Just choose a template and dive into the insights.
These templates are rooted in workflows which are widespread inside the Moz Pro app. Our group additionally performed tons of buyer interviews to establish what sorts of templates we would have liked to construct. While you may edit templates to fit your particular person wants, they arrive pre-loaded with descriptive insights and knowledge that stands by itself to inform a narrative. If you have got a Medium-level plan or increased, you’ve already obtained on the spot entry to those templates.
Get began along with your templates
Use considered one of Moz’s new report templates to tug collectively the information you want—relying on precisely what your reader must know. Choose from considered one of our 9 hottest templates to inform your SEO story. Here’s what we’ve obtained:
1. Competitive Analysis Overview Report
The Competitive Analysis Overview Report supplies a short overview of how your web site compares to your rivals. It highlights aggressive metrics like search visibility and compares your web site’s featured snippets, hyperlink profiles, and tracked key phrases to your rivals. As an summary report, it should assist rapidly present stakeholders how your web site compares to your rivals.
2. Full Competitive Analysis Report
The Full Competitive Analysis Report provides an entire and thorough view of how your web site stacks up in opposition to the competitors. More in-depth and detailed than the aforementioned overview report, this one is ideal for stakeholders who need to know all the main points about your SEO competitors. It highlights aggressive metrics, in addition to in-depth comparisons throughout hyperlinks, key phrase efficiency, Domain Authority, and extra.
three. Campaign Overview Report
The Campaign Overview Report is ideal to supply to any group members or shoppers who need precisely that—an summary of your web site’s Campaign. The report features a view of your Campaign dashboard, Search Visibility, and a have a look at web site well being, hyperlink knowledge, and visitors.
four. Link Analysis Report
The Link Analysis Report is right to cross alongside to any stakeholder who is especially in hyperlink knowledge. It supplies an in-depth have a look at your individual web site’s hyperlinks, in addition to how your web site stacks up in opposition to its rivals on the subject of hyperlink profiles. This report consists of many essential hyperlink metrics, together with found & misplaced hyperlinks, linking domains, anchor textual content, Domain Authority, and extra.
5. Rankings Analysis Report
The Rankings Analysis Report might be nice for anybody who’s interested by your web site’s rating efficiency, particularly on the subject of prime key phrases. The report highlights a high-level overview of key phrase efficiency, after which digs in to best- and worst-performing key phrases, Search Visibility, visitors, and key phrase alternatives.
6. Ranking Opportunities Report
The Ranking Opportunities Report is right for the stakeholder in your life who desires to know what the following steps is perhaps to your key phrase technique. This report identifies a few of the prime key phrase alternatives pulled in from Keyword Explorer and your Campaign, based mostly in your web site’s present efficiency. By highlighting key phrases your web site is already rating for that you simply aren’t monitoring, and alternatives to rank for brand new key phrases, that is a simple report back to cross alongside for consideration round future key phrase technique.
7. Full Site Audit Report
The Full Site Audit Report supplies a really thorough, in-depth have a look at your web site’s well being. This report is right for any stakeholder or shopper who desires to know exactly how the positioning is doing and what excellent work nonetheless must be executed. Based in your web site crawl in Moz Pro, this highlights actionable insights akin to new and demanding points, crawler warnings, redirect points, and metadata/content material points.
eight. Quick Site Audit Report
The Quick Site Audit Report is a briefer model of the aforementioned Full Site Audit Report. This report is definitely digestible for any stakeholders who simply desire a high-level view of your web site’s well being and hyperlink profile. It highlights top-level crawl metrics, new web site crawl points, and fast hyperlink metrics.
9. Search Visibility Report
The Search Visibility Report is right for a shopper or boss who simply desires to know the reply to the age-old query: “How visible is my site?” This report supplies a fast overview of your Moz Campaign earlier than diving into trending search visibility and a comparability in opposition to rivals. Provide a transparent reply to the query of how seen your web site is with this concise report.
Try customized report templates now!
Feeling prepared to leap into year-end reporting? We’re trying ahead to your suggestions. How do the brand new templates match into your reporting workflows? Got different concepts on how we are able to proceed to enhance your reporting? Please be happy to share in the feedback!