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A latest research exhibits overwhelming majority of business-to-business (B2B) professionals desire partaking with webinars over different content material varieties.
According to the outcomes of a research from BrightTALK, a B2B content material and demand advertising and marketing platform, 91% of professionals say webinars are their prime studying format.
B2B professionals say in addition they have interaction with trade articles (60%), whitepapers (48%), and weblog posts (42%).
Over 54% of the B2B individuals surveyed for this research say they have interaction with webinars on a weekly or day by day foundation.
Video content material, usually, is closely favored amongst B2B professionals.
When requested what they’re seeking to get out of video content material, 84% of survey respondents stated they need to keep updated on what’s taking place of their industries.
Nearly half of these surveyed say they have interaction with B2B video content material to unravel particular organizational issues or points.
Paul Heald, CEO and co-founder of BrightTALK, speaks on the outcomes of the research:
“As we proceed to diversify and redefine webinars with revolutionary types of interactive video content material, on-line talks, and reside occasions, it’s thrilling to see constructive progress throughout all engagement metrics on our platform.
“Year after yr, we now have seen that offering partaking, informative, and useful content material is B2B entrepreneurs’ strongest weapon in constructing genuine connections with their prospects.”
B2B professionals need inspiration and actionable insights
When requested what they worth most in content material of any type, survey respondents stated:
- Tips, methods, and finest practices – 70%
- Industry tendencies and predictions – 62%
- How-to / 101 explanations – 61%
- Expert interviews – 60%
- Solution case research – 59%
- Data insights and authentic analysis – 55%
According to BrightTALK’s knowledge, these are the rising matters throughout completely different verticals proper now:
Videos are rising as the highest type of content material for reaching B2B professionals.
When including video to your B2B advertising and marketing technique, contemplate webinars as your prime precedence.
If you’re unable to supply a webinar, contemplate investing in academic movies that present options to organizational points.
The survey is a component of BrightTALK’s tenth annual benchmarks report, which analyzes the viewing patterns and preferences of eight million professionals throughout IT, finance, HR, gross sales, and advertising and marketing features.