Twelve years in the past I had the great fortune to attach with Ann Handley, Chief Content Officer at MarketingProfs and she or he’s been a optimistic affect to me on what’s doable in content material and B2B advertising and marketing ever since.
I’m not alone.
During that point, we’ve each grown as entrepreneurs. Well, perhaps I’ve grown, however Ann has exploded. She usually fills keynote rooms at conferences, attracts lengthy, lengthy strains of individuals to get one among her finest promoting books signed and her firm MarketingProfs has attracted over 600,000 subscribers.
Ann Handley is a advertising and marketing influencers’s influencer or extra creatively, she’s an Annfluencer.
Since Ann is the very first Chief Content Officer ever, a multi-book finest promoting writer, worldwide keynote speaker and who I prefer to name, The Khaleesi of Content, we’re fairly lucky to share the next interview. And after current occasions in Toronto, you name additionally name her a “badaxe” marketer.
In the video under Ann and I linked by Zoom to speak about a vary of matters together with a recreation of “hot or not” with content material advertising and marketing ways, examples of B2B manufacturers doing it proper, how she’s achieved meteoric success along with her publication development and naturally, the upcoming B2B Forum convention occurring close to Washington D.C. on October 16-18.
Thank you Ann!
Bound for B2B Forum: For extra details about imagining what’s doable in B2B, take a look at the MarketingProfs B2B Forum convention together with agenda, record of audio system (together with Ashley Zeckman and myself) and plenty of different enjoyable details on the web site right here.
If you’re in advertising and marketing, I can’t advocate Ann’s Newsletter, Total Annarchy sufficient. You can subscribe and see again points right here.
Follow Ann on the Twitters right here: @marketingprofs & @annhandley