Around the World in 50 Stats

Hot air balloons floating over the Sydney Opera House.

Sit again and be a part of us for a journey by 50 latest digital advertising and marketing statistics that mix to inform a fascinating story of change, innovation, and generational preferences in an business that adjustments sooner than Jules Verne’s Phileas Fogg might ever have envisioned in “Around The World in 80 Days.”

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Statistics exploring every of the B2B, influencer, content material, and social media flavors of selling mix to inform a fascinating and distinctive story of how digital advertising and marketing has advanced over the previous 12 months, and supply us an awesome alternative to higher perceive which developments the numbers are pointing to for the future.

We’ve organized this numerical journey of assorted insightful digital advertising and marketing statistics to construct up from these with the smallest share to the highest, and we hope you’ll acquire a beneficiant serving to of recent concepts by this lighthearted statistical take a look at the place advertising and marketing is, and the place it’s heading.

Why ought to digital entrepreneurs care about these statistics?

We’ve combed by an enormous variety of stories, research, surveys, polls, and different forms of knowledge, and these are 50 of the most inspiring statistics which might be each from high-caliber sources — together with the Pew Research Center, Nielsen, NPR, Edison Research and Umass Dartmouth — and which give perception into the place digital advertising and marketing is right now and the place it’s heading in the future.

Bring On The 50 Digital Marketing Stats


2018 September 28 News Statistics Image

Brian Solis is a frontrunner in the world influencer advertising and marketing, and our CEO Lee Odden has an intensive and interesting new video interview about Brian’s newest e-book and advertising and marketing in common, which you’ll be able to watch right here to be taught extra: “Brian Solis on Lifescale – How to Live a More Creative, Productive and Happy Life Plus Improve Your Marketing.”

Brian Solis Lifescale

We’ve additionally explored the worth of influencer advertising and marketing in the B2B world in latest items equivalent to “Why Always-On Is Always Better for Driving B2B Influencer Marketing Success,” “5 Examples of B2B Influencer Marketing to Inspire You in 2019,” and “The Next Level of Influence: 30 Essential Influencer Marketing Statistics,” every a useful take a look at how one can be a part of the 4 p.c in case you’re not already a member of this elite however rising phase.

We additionally just lately had the honor of being named by Forrester as the solely B2B advertising and marketing company providing influencer advertising and marketing as a high functionality on its newest “B2B Marketing Agencies, North America, Q1 2019” report.”


CMI MarketingProfs 2019 Trends

At the different finish of the scale, the following chart from the report exhibits that e-mail and academic content material are the most-used strategies content material entrepreneurs use to nurture audiences.

CMI MarketingProfs Trends


eMarketer Amazon Study

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Adobe Branded Content Survey

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The CMO Survey 2019

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Diversity And Gender Progress Is Mixed Among ANA Member CMOs


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  • 14% of U.S. customers are assured that the social media business retains their knowledge safe. (Source: SAS Data Privacy Survey)

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With their rising implementation, we even positioned chatbots in the quantity three spot on our listing of “6 Top Digital Marketing Trends for 2019,” together with different synthetic intelligence and machine studying applied sciences.

Microsoft’s Purna Virji has been concerned in bettering each chatbots and voice search, and through the final Pubcon Las Vegas convention I coated her fascinating presentation in “How to Optimize Customer Experience with AI – Top Tips from Microsoft’s Purna Virji.”


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Such suggestions from mates have been additionally proven to be the second only means that buyers discover out a few new model or product earlier than shopping for, as proven in the following Animoto chart.

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B2B manufacturers stand to learn from collaborating with influencers, and we just lately labored with B2B consultants Whitney Magnuson of IBM, Rani Mani of Adobe, Luciana Moran of Dun & Bradstreet, Martin Jones of Cox Communications, and Konstanze Alex, PhD of Dell, to share a few of their recommendation on operating profitable ongoing influencer advertising and marketing applications, in “How Can B2B Brands Benefit from Collaborating with Influencers? Let’s Get the Scoop from the Experts.”

Working with B2B influencers permits our model to have a continuing pulse verify with buy decision-makers. @konstanze @dell Click To Tweet


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  • 24% of the U.S. inhabitants will take heed to at the very least one podcast month-to-month by 2022. (Source: eMarketer, August 2018)

This statistic helps clarify that in case your model is seeking to attain new audiences, there’s by no means been a greater time so as to add podcast creation to your content material advertising and marketing toolkit.

The New York Times has simply revealed a bit trying an new survey outcomes exhibiting the largest improve in podcast listeners but, with one in three in the U.S. tuning in to at the very least one podcast each month, as proven beneath.

Edison Infinite Dial Study

Our personal Joshua Nite digs into why B2B content material entrepreneurs ought to care about podcasts, with the particulars you might want to know to get began, in “B2B Podcasting: What, Why and How.”

“Your target audience is likely spending a significant amount of time listening to podcasts already. And those who already listen to at least one podcast are likely to be on the lookout for more.” — Joshua Nite @NiteWrites Click To Tweet


Adobe Branded Content Survey

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Knowing the best way to finest make use of these phrases that might be learn is essential to content material advertising and marketing success, and BuzzSumo and Backlinko just lately studied the efficiency of key components in weblog posts, pulling statistics from 912 million posts, as proven beneath.

2019 February 22 Backlinko Report Chart


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Spiceworks State of IT

Spiceworks State if IT Study


2019 January 4 Statistics Image

  • 38% of U.S. adults anticipate manufacturers to answer inside an hour on social media. (Source: Clutch 2018 Survey)

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Adobe Branded Content Survey

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Audience analysis developments have been just lately the topic of a survey from the Content Marketing Institute and MarketingProfs, with a few of the outcomes proven beneath.

2019 February 15 CMI Report Chart


2018 August 17 Statistics Image

The use of the widespread “stories” format has grown on Instagram, and tales have made their technique to most different main social media platforms. With this transfer comes an elevated want for steering in making most of the format, particularly amongst B2B entrepreneurs.

How 200 main international manufacturers are using the tales format was the topic of a Buffer research, with the format’s progress on varied social media platforms proven in the following chart.

2018 November 16 News Buffer Chart Image

We’ve explored this in “What You Need to Know About Instagram Stories for B2B Marketing” by our personal Nick Nelson, who additionally appeared into how finest to make use of Facebook Stories, together with his useful “The Future of Connection on Facebook: How Stories May Change the Marketing Game.”

Much like #FacebookStories, #InstagramStories supply a nascent playground for #B2BMarketing. If you’re seeking to experiment with new channels as you peer forward to 2019, these each stand out as nice alternatives. – @NickNelsonMN Click To Tweet


May 18, 2018 Pinterest Statistic


Statistics persistently present video’s growing effectiveness in social media advertising and marketing, whether or not it’s stay video on Twitter, or video’s progress on LinkedIn, as we explored throughout the final Content Marketing World convention in “Allen Gannett Shares His Secrets to Racking Up Millions of LinkedIn Video Views #CMWorld.”

Live video has now additionally made its technique to LinkedIn (shopper), with the launch of LinkedIn Live to construct on the success of its normal video choices, which have been already the fastest-growing format on the platform.

Video has the energy to ship compelling messages, as proven in the following picture from Digital Vidya.

2019 January 18 Digital Vidya Chart Image


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  • 53% of entrepreneurs who haven’t already carried out synthetic intelligence in some vogue plan to take action in the subsequent 12 months. (Source: Provoke Insights Study 2018)

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Spiceworks State of IT


This statistic factors out the significance of figuring out the place your specific viewers is more than likely to spend time, so that you’ve got the finest likelihood of reaching them. It’s value evaluating the social media channels your enterprise makes use of to verify they align with the place your viewers might be.

Buffer just lately launched its 2019 State of Social report, providing an in-depth take a look at what digital entrepreneurs are specializing in and an examination of developments and the way the business is altering, with knowledge equivalent to the chart beneath.

2019 January 25 Buffer Chart


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2018 October 26 Statistics Image

Artificial-intelligence-powered chatbots have seen an increase is use, with 85% of customer support interactions anticipated to make use of the know-how by 2020 (Gartner). MarketingProfs and Headway Capital took a take a look at implementing chatbots for Facebook Messenger, as partially proven beneath.

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2018 December 21 Statistics Image


  • 70% of B2B entrepreneurs say their primary digital advertising and marketing goal is producing extra or higher-quality leads. (Source: DemandWave Survey)


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  • 75% of millennials and GenZers anticipate “seamless handoffs between departments and channels, and contextualized engagement based on earlier interactions.” (Source: Salesforce Trends in Customer Trust 2018)


2018 November 23 Statistics Image

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Even amongst corporations on the Inc. 500, social media has remained a significant factor over the previous a number of years. A latest research by the Center for Marketing Research at the University of Massachusetts Dartmouth took a detailed take a look at how these high corporations make the most of social media, as proven beneath.

2019 February 8 Center for Marketing Research at the University of Massachusetts Dartmouth Chart

Study knowledge of smaller corporations has additionally proven the significance of social media advertising and marketing, equivalent to the infographic from ZipSprout that MarketingProfs examined just lately, as partially proven beneath.

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The prominence of each normal and stay video has continued to increase, with some 5 billion movies seen each day on YouTube alone, and a latest report and infographic from Renderforest digs into a few of the numbers behind the progress, as proven beneath.

2019 February 1 Renderforest Chart


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Now right here’s a statistic that hits house for us, as we have now just lately been working exhausting to extoll the deserves of bringing the creativity and vitality typically related to B2C into the world of B2B.

In truth, we devoted a complete information to simply this topic, with our “Break Free of Boring B2B Guide,” that includes greater than a dozen high B2B Marketing Exchange audio system from corporations together with Google, 3M, Demandbase, Fuze, and others.

Check out the information beneath, or click on right here to view the full-screen  Break Free from Boring B2B expertise.




July 20, 2018 Digital Marketing News Statistics Image

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2019 January 18 iScribblers Statistics Image

  • 95% of B2B patrons view content material as reliable whereas evaluating an organization and its choices. (Source: iScribblers 2018)


May 25, 2018 Instagram Statistic

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Publicis / Zenith Media Consumption Forecast Statistic

A Sum Greater Than The Parts — Digital Stats Wisdom

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I encourage you to make use of these digital advertising and marketing statistics to create significant experiences that encourage, and to assist information and form your campaigns, as business data backed by high quality analysis can infuse your work in any space of selling with each new vitality and prospects.

You may sustain with new statistics and analysis by following the TopRank Marketing weblog, which just lately celebrated its 15th 12 months of overlaying digital advertising and marketing, or come see us in individual at an upcoming convention.

Our CEO Leo Odden might be presenting this week at inOrbit 2019 on March 14 – 15 in Slovenia, adopted by Clever Content Conference 2019 on April 9 – 10 in Denmark, and at Content Marketing Conference in Boston on April 16 – 19, every an awesome alternative to discover ways to finest put these statistics to make use of.

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