B2B Content Consumption Habits, Video Captions Boost Brands, Google’s How-To Structured Data & More


Social Insider Facebook Video Chart Image

Social Media Moves Down the Funnel as Commerce Opportunity Arises
Social media is used to analysis merchandise (42 %) and uncover manufacturers (24 %), and new eMarketer survey information takes a take a look at social’s energy to affect buy selections amongst U.S. corporations. eMarketer

LinkedIn Acquires Data Personalization Platform Drawbridge to Improve Ad Targeting
LinkedIn (consumer) has introduced that it’s buying information analytics agency Drawbridge, and can incorporate its superior machine studying options to raised refine the platform’s advert concentrating on choices. Social Media Today

Behavioral Ad Targeting Not Paying Off for Publishers, Study Suggests
A brand new examine on how behaviorally-targeted promoting impacts on-line publishers’ income exhibits solely modest positive factors round four % over conventional ways, and the Wall Street Journal takes a detailed take a look at the recently-released information. Wall Street Journal

Google to limit fashionable advert blocking Chrome extensions to enterprise customers
Google’s Chrome browser will implement restrictions on how non-enterprise customers can block on-line ads, a transfer that may convey alternatives and challenges to digital entrepreneurs, and which might assist rival browsers together with Firefox. 9to5Google

Google Updates Guidelines on Using ‘How-to’ Structured Data
Google has launched new pointers for utilizing “how-to” structured mark-up information and associated picture suggestions, providing digital entrepreneurs extra exact directions to work in direction of getting pages that generate computerized how-to wealthy search end result entries. Search Engine Journal

What will occur to influencer advertising and marketing if Instagram ‘Likes’ go away?
Instagram has examined the elimination of likes and follower counts as a potential methodology for driving extra focus to content material, and Marketing Land takes a take a look at the affect such a transfer by the Facebook-owned platform might have on influencer advertising and marketing. Marketing Land

2019 June 7 Statistics Image

Captioned Video Ads Show A Lift in Brand Linkage
With 69 % of U.S. customers watching movies with out sound, many entrepreneurs are seeing stronger efficiency utilizing captioned video, and new Verizon Media examine findings could spur extra entrepreneurs to implement captioning options. MarketingCharts

Twitter Officially Rolls Out ‘Go Live with Guests’ Option
Twitter has begun rolling out new live-streaming choices for including audio-only company to its video streaming characteristic, a transfer aimed toward enabling expanded communication by way of the platform’s reside video capabilities. Social Media Today

Content Consumption Habits are Evolving – Which Means Strategies Need to Evolve In-Step
B2B entrepreneurs have seen the strongest outcomes when utilizing content material that gives relevance, usefulness, and readability, in addition to advantages from a number of content material touches over time, among the findings in newly-released examine information from NetLine Corporation. Social Media Today

New Study Looks at Rising Facebook Video Trends, Based on 9 Million Uploads
Usage of Facebook Stories video and the vertical video format have elevated on Facebook, and a brand new Social Insider examine seems at modifications in video consumption and related advertising and marketing ways on the platform. Social Media Today

ON THE LIGHTER SIDE:

2019 June 7 Marketoonist Comic

A lighthearted take a look at advert blocking by Marketoonist Tom Fishburne — Marketoonist

How a UX designer created a Capital One chatbot so good, some folks need to marry it — Fast Company

Neglected Google Home Sits By Window Barking At Passersby — The Onion

Vacuum Challenge’ Becomes the Latest Viral Trend to Sweep the Internet — The Daily Beast

New Apple iLadder Lets You Look Down on Your Poor Friends — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — B2B Influencer Marketing in 2019 — Rival IQ
  • Ashley Zeckman — Social Media Marketing Tools: Only The BEST By [72] Experts — Serpline
  • Lee Odden — OK Google: Why & How Your Medical Practice Should Prepare For Voice Search — Health Care Social Media Monitor
  • TopRank Marketing — Top 31 Best Social Media Blogs of 2019 — HowSociable

Have you discovered your personal high new influencer advertising and marketing or digital promoting tales from the previous week?

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