B2B Video & Social Usage Studies, LinkedIn’s Brand Refresh & Photo Tagging, Growing Digital Ad Sales


2019 June 21 Vidyard Chart

Social Media Usage Statistics for 2019 Reveal Surprising Shifts
A take a look at the newest Edison Research and Triton Digital Social Habit examine exhibits largely unchanged social media utilization over the previous 4 years, progress for Instagram amongst younger Americans, a drop in Facebook’s reputation, and a number of other different statistics of curiosity to digital entrepreneurs. Convince and Convert

Silence is golden: getting ready for the sound-off cell advert ecosystem
A take a look at optimizing video advert artistic for silence, the influence of HAVOC (Human, Audible, Viewable On Completion), and measuring viewability in an age when some 85-90% of branded movies are seen with audio muted. The Drum

2 Years within the Making, LinkedIn’s Brand Refresh Aims to Make the Platform More Inviting
Adweek takes a take a look at a few of the new branding parts from LinkedIn (consumer) rolling out incrementally, together with up to date visuals, better emphasis on sharing and photographs, in addition to a brand new customized typeface. Adweek

Global advert gross sales progress continues to chill in 2019, Magna says
Digital advert gross sales are anticipated to develop by 14 p.c in 2019, in line with new forecast knowledge, a vivid spot in predictions exhibiting a slowdown within the total price of progress for advert gross sales, down from 2018’s eight p.c to five p.c. AdAge

Forrester: Over-reliance on massive knowledge, siloed groups impede buyer insights
29 p.c of customers rely fully on massive knowledge when making choices in line with newly-released report knowledge surveying entrepreneurs and CMOs, which additionally examines the significance of avoiding knowledge silos within the buyer expertise journey. Marketing Land

Survey finds 89% of entrepreneurs seeing elevated gross sales utilizing location knowledge
89 p.c of entrepreneurs make the most of location knowledge in campaigns, a rise from final 12 months’s 87 p.c, and Marketing Land takes a take a look at how entrepreneurs are utilizing location-based promoting. Marketing Land

2019 June 21 Statistics Image

Facebook launches new market analysis app after pulling related app in January
Facebook has launched a brand new cellphone utilization knowledge app known as “Study from Facebook,” incentivized by together with a compensation factor, all aimed toward enhancing advert focusing on for entrepreneurs, the social big introduced just lately. Marketing Land

Spotify now lets advertisers goal podcast listeners
Spotify has begun permitting entrepreneurs to focus on podcast listeners, including new audio advert codecs and different options because the agency appears to capitalize on its current podcasting-related acquisitions, and The Drum takes a take a look at a few of these efforts. The Drum

LinkedIn Members Can Now Tag Fellow Members in Photos They Post
LinkedIn has added the flexibility to tag individuals in photographs, put up video in non-public messages, and has made it simpler to make use of Powerpoint and PDF information on the platform, together with making LinkedIn Groups extra outstanding, the agency introduced just lately. Adweek

B2B Video Length Drops, however Engagement Increases.
The common size of B2B video has decreased by 33 p.c to only over 4 minutes, whereas the variety of viewers watching the whole lot of movies has climbed to 52 p.c, up from 2017’s 46 p.c, a number of of the statistics of curiosity to digital advertising and marketing contained in a newly-released B2B video examine from Vidyard. Chief Marketer

ON THE LIGHTER SIDE:

2019 June 21 Marketoonist Comic

A lighthearted take a look at Cannes and the advertising and marketing echo chamber by Marketoonist Tom Fishburne — Marketoonist

Nike, Coca-Cola and Amazon function in YouTube’s Cannes Lions 2019 advertisements leaderboard — The Drum

Dad Breaks 1,024 Day-Long Social Media Silence by Posting “Outback Steakhouse Near Me” — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Caitlin Burgess — Drive Real Content Marketing Results with These Expert Tips — Small Business Trends
  • Caitlin Burgess — What’s Trending: Social Media Stats You Should Know — LinkedIn (consumer)
  • Lee Odden — Adobe Insiders Summit 2019 [Video] — Ross Quintana / YouTube
  • Lee Odden — Epic Content Marketing Conference 2019 [Video] — Content Marketing Norge / YouTube
  • TopRank Marketing — How to Leverage B2B LinkedIn Video Marketing for Social Media Success — Skyword

Have you discovered your personal prime new influencer advertising and marketing or digital promoting tales from the previous week?

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