h3_html = ‘
cta = ‘
atext = ‘
scdetails = scheader.getElementsByClassName( ‘scdetails’ );
sappendHtml( scdetails, h3_html );
sappendHtml( scdetails, atext );
sappendHtml( scdetails, cta );
sappendHtml( scheader, “http://www.searchenginejournal.com/” );
sc_logo = scheader.getElementsByClassName( ‘sc-logo’ );
logo_html = ‘‘;
sappendHtml( sc_logo, logo_html );
sappendHtml( scheader, ‘
} // endif cat_head_params.sponsor_logo
Bing Ads launched a brand new extension which lets advertisers make the most of call-to-action buttons with textual content adverts.
In testing, Bing’s new Action Extensions helped advertisers obtain a mean 20% improve in click-through fee.
Now the extension is out of testing as Bing Ads is making it accessible worldwide.
Here are some examples of Action Extensions for procuring and journey adverts:
Up to 70 pre-defined Action Extensions are presently accessible in Bing Ads in all the platform’s supported languages.
Bing highlights the next key particulars about Action Extensions:
- Clicks on Action Extensions can be charged the identical cost-per-click as clicks on the advert headline.
- Action Extensions could be proven with different advert extensions, together with sitelinks.
- Action Extensions could be related on the account, marketing campaign, or advert group stage, the place the bottom stage takes priority. There is a restrict of 20 associations per stage.
- The URL fields are all non-obligatory.
You can create Action Extensions by way of Bing Ads on-line, the majority account administration instrument, and the API.
Action Extensions can be found in all Bing Ads markets on desktop and cellular.