Bing Makes Text Ads More Actionable With New Extension


Bing Makes Text Ads More Actionable With New Extension
‘ );

h3_html = ‘

‘+cat_head_params.sponsor.headline+’

‘;

cta = ‘‘+cat_head_params.cta_text.textual content+’
atext = ‘

‘+cat_head_params.sponsor_text+’

‘;
scdetails = scheader.getElementsByClassName( ‘scdetails’ );
sappendHtml( scdetails[0], h3_html );
sappendHtml( scdetails[0], atext );
sappendHtml( scdetails[0], cta );
// emblem
sappendHtml( scheader, “http://www.searchenginejournal.com/” );
sc_logo = scheader.getElementsByClassName( ‘sc-logo’ );
logo_html = ‘http://www.searchenginejournal.com/‘;
sappendHtml( sc_logo[0], logo_html );

sappendHtml( scheader, ‘

ADVERTISEMENT

‘ );

if(“undefined”!=typeof __gaTracker)
} // endif cat_head_params.sponsor_logo

Bing Ads launched a brand new extension which lets advertisers make the most of call-to-action buttons with textual content adverts.

In testing, Bing’s new Action Extensions helped advertisers obtain a mean 20% improve in click-through fee.

Now the extension is out of testing as Bing Ads is making it accessible worldwide.

Here are some examples of Action Extensions for procuring and journey adverts:

Bing Makes Text Ads More Actionable With New Extension

Up to 70 pre-defined Action Extensions are presently accessible in Bing Ads in all the platform’s supported languages.

Bing highlights the next key particulars about Action Extensions:

  • Clicks on Action Extensions can be charged the identical cost-per-click as clicks on the advert headline.
  • Action Extensions could be proven with different advert extensions, together with sitelinks.
  • Action Extensions could be related on the account, marketing campaign, or advert group stage, the place the bottom stage takes priority. There is a restrict of 20 associations per stage.
  • The URL fields are all non-obligatory.

You can create Action Extensions by way of Bing Ads on-line, the majority account administration instrument, and the API.

Action Extensions can be found in all Bing Ads markets on desktop and cellular.



Source hyperlink search engine optimization

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