Content Marketing World 2019: 16 Can’t-Miss Sessions #CMWorld


Can't Miss Acts at CMWorld 2019

Come one! Come all! Come a number of! Come few! 

Step proper up! Don’t be shy! You there within the again, with the humorous hat, step proper up! You over there with the earrings and the bizarre mustache, come on in! There’s room for everybody beneath the Big Top, and it’s time for the Greatest Content Marketing Show on Earth!

That’s proper, Content Marketing World is mere days away. There is not any extra thrilling place for a content material marketer to be subsequent week than Cleveland, OH(positive, it will be nice if it have been in Hawaii subsequent yr, however Cleveland will not be with out its charms). There’s loads to stay up for: The opening night time festivities! The keynotes! The periods! The potential to see wonderful advertising and marketing geniuses do unhealthy karaoke!

If you’re headed to the large present, you’ve some robust selections to make. There’s no method to see each must-see session stay — there are 120 over simply three days. But we’re right here to assist. Here’s our checklist of periods we’re significantly excited to see. Use it to assist information your schedule-setting.

16 Can’t-Miss Sessions at Content Marketing World 2019

#1: How to Develop a B2B Influencer Marketing Program that Actually Works

Speaker(s): Lee Odden and Amisha Gandhi

Time: 9/three, 1:00 p.m.

Lee is the CEO of TopRank Marketing (possibly you’ve heard of him), however editorial bias apart, he’s well-recognized as a number one authority on B2B influencer advertising and marketing. Lee is doing for influencer advertising and marketing what Joe Pulizzi did for content material: Turning it right into a disciplined advertising and marketing technique that will get outcomes. 

Amisha is the founding father of the SAP* Global Influencer Program, chargeable for creating and sustaining influencer relationships for a Fortune 500 model, one other pioneer within the B2B influencer advertising and marketing house. 

Put them collectively and what have you ever bought? An intense working session that may equip you with loads of sensible expertise to use to your individual program.

#2: Keynote: MKTG 2030

Joe PulizziSpeaker: Joe Pulizzi

Time: 9/four, eight:15 a.m.

Going to Content Marketing World and lacking Joe’s keynote can be like going to the Vatican and lacking the Pope. Joe continues to be one of many guiding voices of content material advertising and marketing. He’s typically thought-provoking, typically controversial, typically downright surprising — however he’s by no means boring.

#three: three Cs To Drive Your B(rand): Putting The Focus On Content, Customer, And Culture

Speaker: Maliha Aqeel

Time: 9/four, 10:15 a.m.

Customers are demanding constant, and constantly distinctive, model experiences. To meet that demand, entrepreneurs should step out of their consolation zone and work alongside gross sales, customer support, and buyer expertise. Maliha Aqeel has been working to construct a holistic model mannequin at Ernst and Young, and her insights listed here are positive to encourage.

#four: Find Your Brand Voice And Connect With Your Customers

Speaker: Dipanjan Chatterjee

Time: 9/four, 10:15 a.m.

Here’s your first tough selection: Forrester Vice President Dipanjan Chatterjee is presenting his firm’s analysis on advertising and marketing for voice interplay concurrently Maliha’s presentation. If your group is exploring the potential of voice search and sensible assistants, that is undoubtedly a can’t-miss session. Pick the one most related to your present wants, and catch the opposite one on the replay.

#5: From Nontent To Content: Why Social Innovation Is The Future Of Winning At Relevance

Carlos AblerSpeaker: Carlos Abler

Time: 9/four, 11:20 a.m.

We’ve adopted Carlos’ emergence as a content material advertising and marketing thought chief for the previous couple of years, as he’s gone from up-and-comer to sought-after public speaker. His work with 3M* has been constantly wonderful.  This session seeks to show content material entrepreneurs into “social entrepreneurs” to ship hyper-relevant content material.

#6: Content Marketing Fitness – 10 Exercises to Build Your Marketing Beach Body

Lee OddenSpeaker: Lee Odden

Time: 9/four, 2:00 p.m.

 I is probably not probably the most bodily match man on the planet, however my content material advertising and marketing technique is completely buff. It’s all because of Lee’s content material advertising and marketing health routine: It’s all about trimming the fats, getting again to fundamentals, and avoiding the temptation of recent shiny objects. This session will enable you ditch your content material advertising and marketing unhealthy habits and turn out to be a lean, imply, ROI machine.

#7: What Do We Want? Content. When Do We Want It? Asap. Your Strategic Approach To Sane + Sustainable Success

Ann HandleySpeaker: Ann Handley

Time: 9/four, three:05 p.m.

Ann Handley is a model unto herself. Her identify is synonymous with entertaining, high-quality, academic content material. Just learn the outline for her session for a preview of how charismatic, relatable and educated she is. Just as it is best to by no means miss an opportunity to listen to Lee Odden discuss influencers, it is best to by no means miss Ann Handley speaking about content material creation.

#eight: Building A Business Case For Marketing Technology

Speaker: Zari Venhaus

Time: 9/5, 10:15 a.m.

Personalized content material advertising and marketing at scale: That’s the dream. Martech is the one method we’re going to make that dream a actuality. And till we’ve limitless budgets, we’ll should justify the expense of all that shiny new tech. As the Corporate Marketing Communications Director at Eaton, Zari has loads of expertise to deliver to what guarantees to be a sensible, tactical session.

#9: Diversity In Marketing Using Artificial Intelligence

Speaker: Robbee Minicola

Time: 9/5, 10:15 a.m.

Robbee is the Senior Director at Microsoft, so she’s sure to have the within observe on what’s occurring with synthetic intelligence. The concept of utilizing AI for good — selling range and inclusion in content material, overcoming pure human biases — is especially thrilling to me. 

#10: Empathetic Content: The Key To Creating Lasting B2b Customer Relationships

Speaker(s): April Henderson and Laura Ramos

Time: 9/5, 11:20 a.m.

Data nerds, rejoice: April and Laura from Forrester Research are right here to deliver their insights in regards to the evolving nature of B2B shoppers. This session guarantees to show 5 data-driven finest practices in creating extra empathetic content material.

#11: Walking The Tightrope: Architecting Teams To Deliver Consistently Innovative Content Marketing Results

Carla JohnsonSpeaker: Carla Johnson

Time: 9/5, 11:20 a.m.

If you’re accountable for a advertising and marketing staff, this session is important. Carla is a keynote speaker and an skilled practising CMO who has labored with dozens of modern manufacturers. She’s needed to take numerous teams and switch them into productive groups over and over all through her profession. She’s positive to have recent insights to assist your staff be extra productive.

#12: Don’t Let Them Scare You, A Machine Can’t Do Marketing

Speaker: Tameka Vasquez

Time: 9/5, 12:20 p.m.

Will AI change content material entrepreneurs? What expertise ought to we be growing to outlive and thrive as expertise takes over? Are we freaking out a bit of an excessive amount of? Tameka, Assistant VP of Marketing at Genpact, guarantees a refreshing new tackle what machines imply to advertising and marketing. 

#13: What the…Influencer Marketing!

Speaker(s): Amisha Gandhi, Tom Augenthaler

Time: 9/5, 12:20 p.m.

This session brings collectively an achieved model practitioner (Amisha Gandhi from SAP*), and a B2B Influencer Marketing guide with a confirmed observe report within the discipline. If you’re simply getting began with influencer advertising and marketing, or seeking to stage as much as a extra strategic, long-term program, that is the session for you.

#14: Disrupting Thought Leadership: What It Really Takes to Create a Personal Content Platform that Works

Speaker: Amber Naslund

Time: 9/5, 1:45 p.m.

In a method, private thought management is simply content material advertising and marketing with your self because the shopper. Amber Naslund of LinkedIn* has been instrumental in growing the social media website as a platform for thought management. Their forays into long-form social and private publishing have set a brand new normal for the trade. This session will enable you select the best matters, develop your private voice, and distribute your content material the place it’ll get seen.

#15: Ushering In The Era Of Integrated Marketing: How (and Why) Content Teams Can Drive Organizational Transformation

Speaker: Shafqat Islam

Time: 9/5, 1:45 p.m.

Already snug along with your private thought management? Attend this 1:45 session and begin considering greater about advertising and marketing’s function in your bigger group. As I mentioned, companies are beginning to take a extra holistic strategy to advertising and marketing/gross sales/buyer expertise, and somebody must drive the bus. This session guarantees sensible recommendation on reforming your groups to fulfill the problem.

#16: Guardians Of Content Vol 1: How To Scale B2b Influencer Content To Save The Galaxy

Speaker: Ashley Zeckman

Time: 9/6, eight:00 a.m.

You’ll hear loads about personalised, extra related content material all through your Content Marketing World expertise. TopRank Marketing’s personal Ashley Zeckman presents probably the greatest methods to create that next-level content material: Ongoing B2B influencer advertising and marketing at scale. Learn what manufacturers like Dell* and Adobe* already know: How to co-create wonderful content material with influencers no matter your trade or vertical.

See You Under the Big Top

The TopRank Marketing crew have introduced you the better of #CMWorld for 5 years working, and we’re able to deliver the noise this yr, too. We hope to see you there, however if you happen to can’t make it, we’ve you lined. Look ahead to liveblogs, tweetstorms, tons of takeaways and dozens of selfies. Subscribe now to remain up-to-date on Content Marketing World and past.

*Disclosure: SAP, 3M, LinkedIn, Dell, and Adobe are TopRank Marketing shoppers.



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