Content Pet Peeves, Facebook Changes, & More


What’s Most Annoying About Brand Content? Consumers Weigh In

Adobe’s* 2019 Brand Content Survey requested 1,000 customers what they discovered probably the most annoying in model content material. The outcomes confirmed that wordy content material or poorly written content material takes the cake with 39% of the vote. It’s additionally necessary to notice that lack of personalization and an excessive amount of personalization are each annoying ache factors for customers. Adobe

Video Is the Fastest Growing Type of Content on LinkedIn and Starts the Most Conversations

LinkedIn* posted a brand new infographic this week sharing probably the most shocking statistics in regards to the platform. For instance, the variety of messages despatched on the platform has elevated 35% yr over yr. Plus, hundreds of thousands of LinkedIn members have already created video on the platform, making it the quickest rising kind of content material on the location. Their statistics additionally present that video begins probably the most conversations, making it an awesome engagement software. LinkedIn

Nearly 75% of U.S. Internet Users Say the Cambridge Analytica Scandal Raised Privacy Concerns

Text messaging advertising and marketing firm, SlickText, carried out a survey to guage how customers view their privateness on-line after the Cambridge Analytica scandal. They discovered that nearly three quarters of customers have been extra involved about how their info was used on-line after the scandal. In addition, solely 32% of respondents mentioned they’re keen to commerce their private info for larger comfort. SlickText

Facebook Is Rolling Out a Redesigned Interface

At Facebook’s F8 developer convention, CEO Mark Zuckerburg introduced a design overhaul for all of their purposes, together with saying goodbye to their conventional blue coloration. The new look additionally rearranges the house web page to concentrate on tales and teams—one thing digital entrepreneurs will need to adapt to. Facebook

Artificial Intelligence Is Being Used for Personalization at Scale

A brand new examine from Arm Treasure Data* and Forbes Insights revealed that 25% of corporations are utilizing synthetic intelligence (AI) to attain personalization at scale—they usually see AI as a important element to their personalization efforts. The examine additionally discovered that 40% of respondents are seeing a rise in gross sales and earnings because of personalization. Forbes Insights and Arm Treasure Data

Engaging with Followers Is the Biggest Challenge for B2B Brands on Instagram

Social Media Today hosted a Q&A session over Twitter to find high challenges and suggestions for B2B manufacturers on Instagram. Respondents highlighted engagement as a high problem and purpose on the platform. Respondents additionally suggested different B2B digital entrepreneurs to remain true to their model and firm tradition as a high Instagram tip. Social Media Today

Creative Commons Launches New Search Engine

Finding related, copyright-free photographs on your digital advertising and marketing wants simply bought an entire lot simpler. Creative Commons simply launched CC Search, a brand new search engine for over 300 million Creative Commons photographs and 19 totally different collections. PetaPixel

More Than Half of Organizations Could Redirect Investments Towards Customer Experience Innovations

For extra indicators that have is how manufacturers compete at present and sooner or later, a brand new article from CMO.com predicts over half of all organizations will reallocate price range for expertise improvements and administration. To navigate this new enterprise panorama, CMO.com recommends a single, real-time buyer profile and expertise that makes it doable. CMO.com

The Benefit of Experiential Marketing

Almost 75% of people that participate in a model’s experiential advertising and marketing usually tend to buy one thing from that model. Compared to different advertising and marketing varieties like video, content material, and audio, experiential advertising and marketing result in larger satisfaction, engagement, and leisure ranges amongst contributors. ClickZ

ON THE LIGHTER SIDE:

Tom Fishburne Comic

Every digital marketer’s favourite cartoonist, Tom Fishburne, highlights the pitfalls of artistic overview. Marketoonist

Bringing down the bots—bot fraud losses might be down 11% this yr in comparison with 2017. MediaPut up

How critically ought to digital entrepreneurs take synthetic intelligence? Hint: the reply is critical. The Drum

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Solving the Experience Economy Equation — SAP (shopper)
  • Lee Odden — What’s Trending: No Endgame in Sight for Video Marketing — LinkedIn (shopper)
  • Lee Odden — How to Create Winning Co-Marketing Partnerships — Heidi Cohen
  • Debbie Friez — Connecting Ideas and People With Dell Influencers — Katana Logic

THAT’S ALL, FOLKS

From Facebook’s design overhaul to the creativity-draining overview course of, there have been a variety of newsworthy matters to cowl in digital advertising and marketing this week.

Thanks for becoming a member of us and we hope you’ll come again once more subsequent week for extra of probably the most related digital advertising and marketing business information. In the meantime, you possibly can observe us at @toprank on Twitter for each day information tales and updates. Also, don’t miss the total video abstract on our TopRank Marketing TV YouTube Channel.

*Disclosure: Arm Treasure Data, LinkedIn, and Adobe are TopRank Marketing purchasers



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