Convince Your Boss to Send You to MozCon 2020 (Plus Bonus Letter Template!)

It’s that point of 12 months once more. Professional improvement budgets are being distributed and also you’re daydreaming of Roger hugs and fist bumps. Well, it is a name to arms! It’s time to get down to enterprise and persuade your boss that you simply HAVE to go to MozCon 2020.

You’re already properly acquainted with the advantages of MozCon. Maybe you are a MozCon alumnus. You could have lurked the hashtag a couple of times for inside suggestions and also you’ve seemingly adopted the work of a number of the audio system for some time. But how are you going to relay that to your boss in a manner that sells? Don’t fear, we’ve acquired a plan.

(And if you need to skip forward to the letter template, right here it’s!)

Copy the template

Step #1 – Gather proof

Alright, so simply moving into and saying “Rand Fishkin is brilliant and have you seen any of Britney Muller’s Whiteboard Fridays lately?!” in all probability received’t do the trick — we’d like some chilly laborious details you could current.

MozCon delivers actionable insights

It’s straightforward to say that MozCon offers actionable insights, however how do you show it? A fast scroll by our Facebook Group can show to anybody that not solely is MozCon a gathering of the best minds in search, but it surely additionally acts as an incubator and facilitator for search engine optimisation methods.

If you’ll be able to’t get your boss on Facebook, simply direct them to the weblog put up written by Croud: Four issues I modified instantly after MozCon. Talk about actionable! A fast Google (or LinkedIn) search will return dozens of comparable recaps. Gather a couple of of those to have in your toolbelt simply in case.

Or, if in case you have the time, pick a number of the occasion tweets from earlier years that relate most to your organization. The MozCon hashtag (#MozCon) has loads of tweets to select from — issues like analysis findings, workflows, and helpful instruments are all lined. Some of our favorites from final 12 months are listed under.

Attendees are sometimes given entry to unique instruments and betas by the audio system, and that’s one thing you don’t need to miss!

The networking is unbeatable

The potential information acquire doesn’t finish with keynote speeches. Many of our audio system stick round for the whole convention and host niche- and vertical-specific Birds of a Feather tables over lunch, as well as to attending the networking occasions. If you end up with questions on their methods, you will usually have the flexibility to ask them immediately.

But the audio system aren’t the one of us price networking with. We hand-select trade distributors to attend the convention and showcase their merchandise. These distributors are additionally accessible for coaching and showcases all through the whole convention.

Lastly, your friends! There’s no higher manner to study than from those that overcome the identical obstacles as you. Opportunities for collaboration and peer-to-peer studying are sometimes invaluable (particularly those who occur over yummy snacks) and might lead to higher workflows, new enterprise, and even thrilling partnerships.

Step #2 – Break down the prices

This is the place the vast majority of the dialog will likely be centered, however concern not, Roger has already completed a lot of the heavy lifting. So let’s minimize to the chase. The aim of MozCon isn’t to earn cash — the aim is to break even and elevate up our pals in search.

Top-of-the-line audio system

Every 12 months we work with our audio system to convey cutting-edge content material to the stage. You can make sure that the content material you’ll be uncovered to will set you up for a 12 months of success.

Videos for everybody

While your coworkers received’t have the opportunity to get pleasure from Top Pot doughnuts or KuKuRuZa popcorn, they are going to be in a position to see all the talks by way of skilled video and audio. Your ticket to MozCon features a skilled video package deal which permits you (and your entire staff) to watch each single speak post-conference, without cost. (It’s a $350 worth for the movies alone!)

Good eats

MozCon doesn’t do something on-par. We try to go above and past in every part we do, and the meals choices aren’t any exception. MozCon works with native distributors to guarantee there are tasty, sustainable meals for everybody, together with these with particular diets. From breakfast to lunch and all of the snacks in-between, MozCon has you lined (and saves your T&E funds a couple of bucks, as properly).


Not to brag, however our swag is fairly nice. In addition to particular MozCon memorabilia, you’ll be able to look ahead to different helpful and enjoyable objects that fluctuate from 12 months to 12 months. Previous items embrace “conference health” fanny packs (full with Emergen-C!), moleskin notebooks, reusable water bottles, and telephone chargers.


This might be the element that’ll make your boss’s ears perk up. There are certainly reductions accessible for MozCon tickets! If you are shopping for now by January 31st 2020, Early Bird pricing is in impact, which saves you a cool $200 off common ticket prices. If you’ve got acquired a staff fascinated about attending, we provide group reductions for events of 5+ as properly. And my ultimate top-secret tip: if your organization already subscribes to a Moz product, it can save you much more —up to $700 off per regular-priced ticket when you snag Early Bird pricing, or $500 off after January 31st. That’s an actual chunk of change!

Step #three – Be ready to show worth

It’s vital to go into the convention with a plan to convey again worth. It’s straightforward to come to any convention and simply benefit from the meals and firm (particularly this one), but it surely’s more durable to take the knowledge gained and implement change.

Make a plan

Before approaching your boss, be sure you have a plan on how you are going to exhibit all the insights you collect at MozCon! Obviously, you will be taking notes — whether or not it’s to the tune of stay tweets, bullet journals, or doodles, these notes are most useful after they’re backed up by motion.

Putting it into motion

Set expectations along with your boss. “After each day, I’ll select three takeaways and create a plan on how to execute them.” Who may flip down 9 potential business-changing methods?!

And it actually isn’t that arduous! Especially not with the content material that you will have entry to. At the shut of every day, we suggest you look again over your notes and do a brain-dump. 

  • How did at this time’s content material relate to your corporation? 
  • Which periods resonated and would convey essentially the most worth to your staff? 
  • Which methods can simply be executed? 
  • Which would make the largest impression?

After you establish these methods, create a plan of motion that can get you on monitor for implementing change.

(Fun reality — when you’re touring, this may truly be completed on the aircraft experience residence!)

Client briefs

If you’ve got shoppers on retainer, ongoing coaching for workers is one thing these shoppers ought to admire — it ensures you’re staying forward of the sport. Offer to not solely debrief your in-house search engine optimisation staff, however to additionally current to your shoppers. This form of presentation is a price add that many purchasers don’t get and might set your corporation aside.

These shows could be quick blurbs firstly of a daily assembly or an opportunity to collect up all your shoppers and revel in a little bit of networking and training.

Still not sufficient?

Give the boss a style of MozCon by having them try some movies from years previous to get a style for the caliber of our audio system. And when you’re wanting to break into the talking circuit, you can too take your shot at securing a neighborhood speaker spot onstage. Most years, the decision for neighborhood audio system opens up in early springtime — regulate the Moz Blog on your probability to pitch!

Lastly, the evaluations communicate for themselves. MozCon is ideal for SEOs of any degree and we even consider time for you to get somewhat work completed in-between periods — Vaneese can inform you!

Our fingers are crossed!

Alright buddy, now could be your time to shine. We’ve geared up you with some super-persuasive instruments and we’ll be crossing our fingers that the boss provides you the “okay!” Be certain to seize the letter template and make your case the simple manner:

Copy the template

If you may make it, we promise to spoil you to the tune of countless Starbucks espresso, tons of recent pals, and an expertise that can change your perspective on search. We hope to see your smiling face at MozCon 2020!

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