Facebook Like Counts & YouTube Subscriber Numbers Undergo Changes, Gartner’s New Hype Cycle Study & More


2019 September 6 SocialInsider Quuu Chart

YouTube begins phasing out actual subscriber numbers
YouTube has begun eradicating exact subscriber counts for channels with over 1,000 followers, changing them with rounded overview numbers, the Google-owned video service lately introduced. The transfer has left some manufacturers with subscriber accuracy considerations, particularly giant ones that might see rounded counts hiding almost 1,000,000 subscribers. Campaign US

Now Facebook says it might take away Like counts
Facebook has begun testing the elimination of “like” counts in news-feed posts, the social media big lately confirmed, in a transfer echoing an identical shift from assessments performed with its Instagram property — geared toward putting larger concentrate on content material and fewer on “like” counts. TechCrunch

Gartner Hype Report 2019 highlights CDPs, AI, Blockchain for Ads and Real-Time Marketing
Research firm Gartner has launched its newest annual Hype Cycle for Digital Marketing and Advertising 2019 report, highlighting rising tendencies together with buyer knowledge platforms (CDPs), synthetic intelligence, real-time advertising and marketing, and visible search, amongst different knowledge of curiosity to digital entrepreneurs. ClickZ

Study: Customer Satisfaction Now Top Marketing Metric Worldwide
Customer satisfaction tops the record of most necessary advertising and marketing metrics, adopted by consciousness and return on funding, in response to newly-released examine knowledge from the University of Technology Sydney Business School, providing . MediaPublish

Study Finds Which Types of Digital Ads Are Most Annoying for Consumers
Digital ads using auto-play video with audio topped the record of least favourite advert codecs, whereas static web site banner advertisements had been seen because the least annoying, in response to recently-released survey outcomes from eMarketer and Bizrate. Search Engine Journal

Facebook Highlights Page Stories in Feed Separate Panel, Expanding Opportunity for Brand Exposure
Facebook has begun testing a news-feed panel devoted to Stories-format content material from pages, the agency lately introduced — a transfer doubtless geared toward rising model adoption of the tales format. Social Media Today

2019 September 6 Statistics Image

What Does Your Brain on Influencer Marketing Look Like?
Influencer ads generated 277 p.c extra emotional depth and 87 p.c extra reminiscence encoding than conventional tv advertisements, in response to newly-release survey knowledge that additionally examined the various effectiveness of macro, micro, and celeb influencers. eMarketer

Report: There’s virtually no correlation between on-line and offline shopper conversations
Consumer conversations about manufacturers share little or no crossover from social media listening and offline dialogue, in response to new examine knowledge that appears at real-world and social media interplay variations and similarities. Marketing Land

Facebook rolls out automated lead era characteristic for Messenger to all advertisers
Facebook has begun providing advertisers expanded automated lead era options for its Messenger messaging app, together with a wide range of new computerized query and reply messaging options, the agency lately introduced. Marketing Land

Where Should You Place Your Instagram Hashtags – within the Caption or within the First Comment? [Study]
Advantages and drawbacks exist relating to how manufacturers use hashtags on Instagram, and new analysis from SocialInsider examines the professionals and cons of putting hashtags in preliminary captions or the primary remark, and different perception of curiosity to digital entrepreneurs. Social Media Today

ON THE LIGHTER SIDE:

2019 September 6 Marketoonist Comic

A lighthearted take a look at methods to unsubscribe from a advertising and marketing publication by Marketoonist Tom Fishburne — Marketoonist

Breaking: The Onion Has Detected A Virus On Your Computer — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden & Ashley Zeckman — Get Live Updates of Content Marketing World 2019 in Cleveland
    — Jeremy Bednarski
  • Lee Odden — Don’t miss these 13 classes in Content Marketing World 2019 — SocialAnimal
  • Lane R. Ellis — 10 Unique Strategies and Expert Tips for Your Small Business — Small Business Trends
  • Lee Odden & Ashley Zeckman — The Top Content Marketing World Presenters You Need To See — Heidi Cohen
  • Lee Odden — Content Marketing World 2019: Social Roundup, Day 2 — SocialAnimal
  • Ashley Zeckman / TopRank Marketing — How To Build A B2B Influencer Marketing Strategy For 2020 — Demand Gen Report

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