Facebook is modifying its insurance policies associated to promoting blockchain, cryptocurrency, and monetary services and products.
Some modifications make the advert insurance policies extra restrictive, whereas others make the insurance policies extra lenient.
Relaxing the insurance policies on written approval
Facebook up to date its promoting insurance policies final summer season to require written approval earlier than selling cryptocurrency services and products.
The course of entails considering licenses an advertiser has obtained, whether or not they’re traded on a public inventory change (or are a subsidiary of a public firm) and different related public background on their enterprise.
Advertisers will nonetheless want to be pre-approved to run adverts selling cryptocurrency. Prior approval won’t be required for selling entry to info.
As of now, written approval is not required for adverts associated to blockchain know-how, business information, training, or occasions associated to cryptocurrency
Prohibiting adverts for contracts for distinction (CFDs)
A coverage change being applied on June 5 will prohibit advertisers from selling contracts for distinction (CFDs).
Facebook describes CFDs as:
“… complex financial products that are often associated with predatory behavior. These products, due to their complexity, often mislead people.”
Facebook notes that it’ll proceed to ban adverts for preliminary coin choices (ICOs) and adverts for binary choices.
Further, touchdown pages should adjust to Facebook’s promoting insurance policies as effectively. If an advert directs to a touchdown web page that includes a restricted product then will probably be rejected through the overview course of.