Facebook’s Top Fan Ad Targeting, B2B Customer Retention & Awareness Research, $1B Podcast Ad Forecast & More


2019 July 5 MarketingCharts Image

How Are Businesses Going About Retaining Their Customers?
A current model loyalty ways survey highlighted the variations between B2B and B2C with regards to buyer retention. More than 300 B2B and B2C enterprise leaders had been surveyed, with 97 % having made buyer retention a prime precedence. Some 68 % of B2B respondents had been assured of their corporations’ retention prioritization, with 29 % noting that they might do higher, and solely 14 % of B2B respondents noting that buyer expertise and assist was a prime precedence. MarketingCharts

The podcast trade anticipated to create $1 billion in annual income by 2021
By 2021 podcast promoting is predicted to prime $1 billion in annual income, based on newly-released forecast information. Such a powerful projection by IAB may drive much more entrepreneurs to discover podcasting choices. The Verge

Ad Execs Struggle To Harmonize Disparate Targeting Data, Default To 1st-Party
Media consumers and advertisers have confronted challenges from differing focusing on information, with some 70% having skilled conflicting promoting information, and MediaPublish takes a take a look at preliminary outcomes displaying variations between first, second, and third-party information. MediaPublish

Google Cancels Support for Robots.txt Noindex
Google has altered the best way it parses and interprets web sites’ robots.txt information, casting off the longstanding commonplace methodology of stopping website indexing and changing it with 5 separate alternate strategies, the search big lately introduced, presenting a possibility for digital entrepreneurs to make sure purchasers change to the brand new pointers. Search Engine Journal

Forrester: B2Bs Think Their Sites Build Awareness, But Most Need Work
B2B entrepreneurs see their web sites as an efficient methodology for constructing consciousness, nonetheless the websites typically fail to supply compelling content material and straight reply prime questions, based on recently-released analysis from Forrester. The greatest websites interact utilizing interactive visuals, helpful instruments, and experiences that exhibit a eager viewers understanding, the research revealed. MediaPublish

Facebook Adds ‘Top Fans’ Targeting Option for Organic Page Posts
Facebook has been rolling out new choices permitting Facebook Page’s to focus on their prime followers with natural posts, presenting digital entrepreneurs new methods to supply unique content material and particular options to thank prime followers, and Social Media Today takes a take a look at the rollout. Social Media Today

2019 July 5 Statistics Image

LinkedIn lifts the hood on its information feed algorithm to point out the way it ranks posts
More niche-and-occupation-specific conversations have been dropped at the forefront as a part of LinkedIn’s ongoing algorithmic push to construct higher consumer engagement, and Marketing Land has taken a take a look at these adjustments at LinkedIn (consumer). Marketing Land

The Kind of Authenticity Customers Will Pay More For
Harvard Business Review lately took a take a look at authenticity and the way shoppers worth two separate incarnations, with some fascinating implications for digital entrepreneurs striving to include the best type of authenticity of their marketing campaign efforts. Harvard Business Review

YouTube’s pushing augmented-reality advertisements
During Cannes movie and advertising and marketing pageant week, Google-owned YouTube introduced new augmented actuality (AR) promoting choices, which shall be accessible later this summer time by means of YouTube’s influencer advertising and marketing platform FameBit. DigiDay

The State of Instagram Marketing 2019 – Part three: Future Marketing Opportunities on Instagram
Instagram advertising and marketing alternatives and the way entrepreneurs have achieved success on the platform are examined intimately in a current joint SEMrush and Social Media Today survey. 64 % of respondents view Instagram as both extraordinarily or crucial of their broader planning efforts, certainly one of many insights the research offered. Social Media Today

ON THE LIGHTER SIDE:

2019 July 5 Marketoonist Comic

A lighthearted take a look at promoting manufacturing by Marketoonist Tom Fishburne — Marketoonist

Rolos Unveils New Cryptocurrency Exclusively For Rolos Customers — The Onion

Texas Instruments Announces New Plug-And-Play TI-83 Classic — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden / TopRank Marketing — The Top B2B Influencer Marketing Trends for 2020 [Infographic] — Social Media Today
  • Joshua Nite / TopRank Marketing — SearchChat Podcast: Your Customers are Begging for (Better) Personalization [Podcast] — Biznology

Have you discovered your individual prime new influencer advertising and marketing or digital promoting tales from the previous week?

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