Facebook’s Video Creation Kit, New Mary Meeker & Adobe Trends Reports, Google Buys Looker, & AV Studies


2019 June 14 Bond Capital Chart

Mary Meeker’s Annual Tech Report Outlines Coming Shifts in Social Media and Digital Marketing
The highly-anticipated Internet Trends report for 2019 has been launched, together with knowledge of curiosity to digital entrepreneurs. For greater than 21 years enterprise capitalist Mary Meeker, accomplice at Kleiner Perkins, has researched and put out the report, this 12 months weighing in at 333 pages. Social Media Today

Voice Search Study: Factors Influencing Search Engine Rankings in 2019
20 p.c of Android Google App searches now come from voice, and a brand new SEMrush examine examines rating elements together with the significance of first-page placement and different aspects of voice search. SEMrush

Instagram Advertisers Can Now Promote Creators’ Organic Branded Content Posts as Ads
Instagram has begun providing a brand new branded content material advert possibility that can enable natural branded content material feed posts from creators, increasing the Facebook-owned platform’s instruments for digital entrepreneurs. The new advertisements will include “Paid Partnership,” and are a part of Instagram’s efforts at elevated advert transparency. Adweek

Facebook Video Creation Kit will get new modifying, resizing choices and ‘Save’ characteristic
Facebook has rolled out new Video Creation Kit options together with the power to create various side ratio movies, higher advert placement choices, savable unfinished video drafts, and extra templates, the agency has introduced. Marketing Land

Study reveals main variations in advert receptivity for digital audio listeners and video viewers
How shoppers really feel after they hearken to or watch digital video performs an necessary half in receptivity, with relaxed and targeted listeners some 35 p.c extra open to advertisements, one in every of a number of findings of curiosity to entrepreneurs in newly-release examine knowledge. Campaign US

LinkedIn Announces New Ad Research and Insights Series to Help Marketers
LinkedIn (shopper) has introduced a number of new initiatives to spice up entrepreneurs’ promotion efforts on the platform, together with a month-to-month sequence of skilled ideas, perception, and analysis examples, the agency lately introduced. Social Media Today

2019 June 14 Statistics Image

Google search replace goals to point out extra various outcomes from totally different domains
Google lately introduced a search replace targeted totally on area variety, by having fewer first-page outcomes that come from the identical area, and Search Engine Land takes a take a look at how the adjustments are prone to have an effect on search advertising efforts. Search Engine Land

Do Marketers Take Enough Creative Risks?
43% of entrepreneurs say that their crew does some — however not sufficient — artistic risk-taking, whereas eight p.c say their crew takes too many artistic dangers, two of a number of creativity in advertising findings from newly-released examine knowledge. MarketingProfs

“Digital-first” advertising helped firms outperform friends by >40% in 2018 enterprise objectives
Nearly 1 / 4 of entrepreneurs view data-driven advertising as 2019’s most enjoyable alternative, one in every of many take-aways from newly-released report knowledge, which additionally reveals improved buyer expertise remains to be a prime digital advertising precedence. ClickZ

Google to purchase unified knowledge platform Looker for $2.6 billion to strengthen Cloud analytics
Google has introduced that it’ll buy unified knowledge and analytics platform Looker for $2.6 billion, in an acquisition geared toward enhancing digital execution and boosting Google Cloud knowledge perception. Marketing Land

ON THE LIGHTER SIDE:

2019 June 14 Marketoonist Comic

A lighthearted take a look at the silo mentality by Marketoonist Tom Fishburne — Marketoonist

Report: More Americans Than Ever Relying on Monetized YouTube Covers of Toto’s “Africa” to Make Ends Meet — The Hard Times

Apple Shutting Down iTunes — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden & Ashley Zeckman — Onalytica – The Influential Times Episode 1 [Podcast] — Onalytica
  • Ashley Zeckman — 10 branding methods to your small enterprise to construct consciousness and loyalty — Intuit / QuickBooks
  • Alexis Hall — What’s Trending: Marketing Meets the Bottom Line — LinkedIn (shopper)
  • Lee Odden — How a Best Answer Content Strategy Drives B2B Marketing Results [BuzzSumo Webinar Video] — YouTube / BuzzSumo

Have you discovered your individual prime new influencer advertising or digital promoting tales from the previous week?

Thanks for becoming a member of us, and we hope you’ll return subsequent week for extra prime digital advertising business information, and within the meantime you’ll be able to comply with us at @toprank on Twitter for much more well timed each day information. Also, don’t miss the complete video abstract on our TopRank Marketing TV YouTube Channel.



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