Find Competitive Keywords, Ranking Distributions, & Common Questions: 3 Workflows for Smarter Keyword Research


What key phrases do your high rivals each rank for that you just’re lacking out on? How are you aware how a lot high actual property your URL or web page owns within the SERPs? How are you able to uncover solutions to your searchers’ most typical questions and beef up that FAQ web page?

We can reply all of these questions with some super-simple workflows utilizing Keyword Explorer. In our final publish on this collection, we lined learn how to discover rating key phrases, uncover new alternatives, verify rankings, and extra. This time round, we’re diving into three extra fast and straightforward workflows you should utilize to bolster your key phrase analysis and work smarter, not more durable.

Ready to get began? Follow alongside within the device with Britney Muller as she shares her very favourite Keyword Explorer options:

Follow alongside in Keyword Explorer

And bear in mind, you probably have a Moz Community account that you just use to thumbs-up and touch upon Moz Blog posts, you have already got free entry to Keyword Explorer — let’s present you learn how to use it!


1. How to find aggressive key phrase alternatives

This is my favourite function of all in Keyword Explorer and let me clarify why. Let’s say that you just’re this web site, pimylifeup.com. They create tasks and tutorials on Raspberry Pis. The two competing web sites for Raspberry Pi, which is a mini pc, are raspberrypi.org and canakit.com.

If that is your website, we may paste that in right here, choose Root Domain, and do a search. Then we’ll seize these different two websites. We’re going to repeat their URLs and enter them in these extra website areas. 

This is basically going to take a look at the rating key phrases for your aggressive websites that your website does not rank for. So it is a actually nice, high-level overview of what these key phrases are.

Pi My Life Up is fairly good. Then you possibly can view the Domain Authority for the websites. Where it will get actually thrilling is over in Ranking Keywords. Here you possibly can see that is raspberrypi.org, and that is the quantity of key phrases that they rank for. This blue circle is Pi My Life Up, after which the yellow is CanaKit.

What you wish to have a look at are the key phrases that each CanaKit and raspberrypi.org proper right here rank for that you do not. So you click on on the competing overlap key phrases, and they’re going to populate right here beneath. You can export all of them, which is nice.

Or you might filter by numerous issues, like search quantity or issue in rating. What I counsel doing goes by way of a few of these by hand and deciding on the key phrases that you just suppose is perhaps alternatives for your website.

From right here, what you are able to do is, after you choose and click on round to those that you really want, you possibly can add them to a key phrase record. So you possibly can preserve monitor of all of those key phrases. Let’s do Pi Opportunities. I’ve already saved these in an inventory over right here that is populated.

From a high-level overview, you possibly can see what the favored SERP options are. There are a lot of pictures for these competing key phrases. If I wish to be aggressive in these key phrase areas, I do know I have to create content material that has pictures. There are additionally a lot of associated questions.

Then from right here, I can filter by SERP options or natural click-through charges. Maybe most apparently I can add a URL. Let’s say we’ll enter Pi My Life Up, and once more we’re not seeing any rankings right here as a result of this was that overlap that Pi My Life Up did not rank for however the two aggressive websites do.

This is confirming that we do not at the moment rank for any of those key phrases, however we are able to work on that. What’s so nice about these saved lists is that you could come again after a few weeks or a few months and you may choose all the key phrases and refresh the info.

You would possibly wish to come again to this key phrase record, refresh it, enter in your URL, after which filter by rank and see the place you are beginning to pop up for these key phrase phrases. It’s a extremely thrilling approach to dig into the aggressive key phrase area. There’s tons you are able to do with this, however this was the high-level overview of discovering these key phrases that your rivals at the moment rank for that you do not.

2. How to find a URL or a precise web page’s rating distribution of key phrases

You can simply paste within the URL or a precise web page into Keyword Explorer. Let’s simply use webmd.com. From right here, you get the Overview web page. But should you scroll right down to the very backside, you see the rating distribution.

You can see what number of key phrases are at the moment in positions 1 to 3 versus four to 10, all the way in which right down to 41 to 50.

3. How to find widespread key phrase questions

This is one in every of my favourite options that we provide with Keyword Explorer. Just put in your key phrase. Click Search, and from right here you possibly can navigate over to Keyword Suggestions. In this view, you possibly can filter show key phrase options which can be questions.



Here you will see all the outcomes which can be questions, and you may type by numerous issues. You can add all of those to an inventory, incorporate them into an FAQ web page, no matter your finish objective is.


Discover something new or particularly helpful? Let us know on Twitter or right here within the feedback, and preserve a watch out for extra methods to make use of your on a regular basis search engine marketing instruments to stage up your workflows.

Try out some new methods in Keyword Explorer



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