Forrester B2C commerce suites: What made the winners stand out

Forrester evaluated and scored the prime 11 B2C commerce suites in late 2018 of their Forrester Wave report. Top contenders have been commercetools, Digital River, Elastic Path Software, Episerver, IBM, Kibo Commerce, Magento, Oracle, Salesforce, SAP, and Sitecore. Of these, SAP and Salesforce led the pack. What made them pull forward of the relaxation?

Analysts checked out thirty-one standards of their scoring. The report highlights three of the most essential areas they weighed:

  • Impactful expertise, particularly pushed by search, personalization, promotions, and AI-infused analytics. The report summarizes this as “the ability to target content and products with shopper incentives across the shopper journey.”
  • Business person empowerment, contemplating not simply useful capabilities, however how effectively a platform attracts and incentivizes prospects and responds to shopper calls for.
  • Operational effectivity, taking a look at if the platform lets customers simply improve variations with no recoding and minimal regression testing.

Content produced in collaboration with SAP.

Top-rated platforms have been SAP and Salesforce

The report ranked SAP and Salesforce as “leaders” in the house.

IBM, Oracle, Magento, Kibo Commerce, and Episerver have been all “strong performers.” Contenders included Sitecore, Digital River, commercetools, and Elastic Path.

the forrester wave, b2c commerce suites Q3 2018
Image supplied by SAP

The report additionally breaks down the evaluation through a scorecard for every platform in some dozen classes spanning gross sales channel help, personalization, AI and machine studying, help companies, and product imaginative and prescient, amongst others.

On this scorecard, each Salesforce and SAP scored a (out of in AI and machine studying. SAP earned a in gross sales channel help and product imaginative and prescient as effectively, whereas Salesforce scored greater in personalization and enterprise intelligence. 

SAP gives a full-featured suite for enterprises

“SAP Commerce Cloud is a best fit for companies looking for an industrial-strength, full-function commerce platform in wide use across several industry verticals,” the report says. 

SAP’s full-featured suite has a 50/50 income break up between B2B and B2C purchasers, and “is equally adept at both,” Forrester writes.

They additionally word that the firm has invested closely in its cloud technique, and is reaping the advantages of doing so: “half of its 2017 commerce revenue came from its cloud offering,” they word.

Forrester additionally mentions SAP’s “outstanding enterprise customer references who reported seamless scaling and load management for billion-dollar GMV loads.”

According to 1 such glowing evaluation from an enterprise buyer, “We can ramp to a million transactions a day with no concerns; the platform is rock solid and enterprise-ready.”

Salesforce additionally a frontrunner however with a shared income mannequin

Salesforce B2C Commerce has lengthy been one other main participant in the retail digital commerce house, supporting over half a billion distinctive month-to-month shopper visits throughout the globe. 

The report does discover the platform isn’t with out drawbacks, although. For instance, Salesforce B2C Commerce’s coding customization is dearer than for different platforms. 

Analysts word that Salesforce’s possibility would work for retailers which are “looking for an out-of-the-box cloud solution and are willing to accept a shared revenue model.”

What might the “strong performers” do higher?

Adobe’s Magento is amongst the subsequent finest platforms, in line with Forrester’s report. It’s a “best fit for clients that are looking to customize their solution, value the open source model and its extensive ecosystem, and want an affordable alternative,” analysts word. However, a few of its options stay “substandard,” together with weak native content material administration instruments, gradual indexing, and search outcomes missing in relevance.

IBM’s commerce suite additionally ranks extremely on this report, although analysts write that its “ comprehensive, if unwieldy, solution needs to modernize more quickly.” The undeniable fact that they’ve been a presence in the enterprise commerce market since the 1990’s — and that they’ve been regularly including performance since then — has led to their platform being full-featured but additionally “large and cumbersome,” the report observes.

Oracle’s Commerce Cloud is a bit newer to the market — the platform has solely been reside for 2 years (as of Q3 2018) and “is still gaining adoption, reference customers, and stability,”  the report finds. At the similar time, Forrester remarks that the platform has sturdy potential, significantly when linked with the Oracle Data Cloud.

Kibo Commerce is one among the smaller distributors talked about on this report, with a major concentrate on the North American market. On the optimistic facet, Forrester notes that prospects “liked working with a responsive, small vendor,” and that value was a powerful promoting level. On the different hand, prospects voiced issues round stability and “rudimentary” analytics capabilities, as the platform continues to be maturing.

To learn extra evaluation on B2C Commerce Suites from The Forrester Wave, obtain the full report right here. 

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