Fresh Features & Functionalities: A Six Month Look back at What’s New in Moz Pro

If you’re something like me, you is likely to be questioning how on earth it is already August — the place did the primary half of the 12 months go? 

As we transfer into the final months of 2019, it’s a good time to mirror on what we’ve completed to this point this 12 months. And right here at Moz, we’ve been laborious at work getting a bunch of cool options out the door.

We’ve made these enhancements with you in thoughts, to assist your day-to-day workflows and make your expertise in our instruments simpler and extra environment friendly. Ready for a fast look back at the brand new functionalities we’ve rolled out? Let’s do it!

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Domain Authority

Gauging the power of an internet site is usually a difficult activity. Moz’s Domain Authority (DA) metric has served the web optimization trade for years as one such technique of measurement. In March, we up to date the algorithm that powers DA — to maintain tempo with the various search engines and predict rating capacity higher than ever earlier than. You can use DA to determine the expansion of your personal website over time, perceive the power of your web site in opposition to opponents, decide the issue to rank on a selected SERP, and way more.

Pro tip: Always use DA as a relative metric in comparability to your opponents’ websites, somewhat than as an absolute metric in isolation.

Want to know the way others are utilizing Moz Pro to get the aggressive edge? See how TopSpot elevated their natural site visitors by 29 p.c inside 90 days of switching domains by leveraging Link Explorer, Page Authority, and DA.  

Read the Case Study

Keyword Clustering

Keyword clusters are teams of closely-related key phrases — and monitoring key phrases as clusters (somewhat than as particular person phrases) permits you to extra precisely monitor your rating, perceive your search visibility, and keep forward of your opponents. In June, we launched contemporary performance in Campaign setup that helps clustering of semantically-related key phrases. We’ll even show you how to get began by mechanically suggesting potential clusters and key phrases you may need to monitor as a part of these teams!

As you arrange a Campaign to start monitoring a website, you’ll have the chance to group key phrases into completely different clusters. Once you’ve bought your Campaign arrange, the Search Visibility graph in the Rankings part will mean you can examine a number of clusters to one another. To see a key phrase cluster’s efficiency, use the filter. Click the plus signal, and kind in the names of the clusters you’d like to match. This will provide you with a visible illustration for a way every key phrase cluster is performing – together with that are your strongest matters, and that are your weakest, to determine what areas want extra consideration.

Pro tip: Consider constructing separate clusters for every of the product sorts you supply, the varieties of companies your small business supplies, or associated question sorts that you just hope to rank for.

Bulk add key phrases by CSV

Speaking of labels and key phrase clusters, we’ve made considered one of your most-requested contains a actuality and added the choice to bulk add key phrases to a Campaign. Rather than including key phrases manually, use a CSV to shortly and simply add key phrases, with labels and places tied to them. In your Tracked Keywords Overview, merely click on Add Keywords and toggle to the Upload CSV tab.

Filter by SERP Feature in Keyword Lists

Having hassle prioritizing key phrases? Identify alternatives for featured snippets and different SERP options sooner than ever. If you have already got a key phrase record in Keyword Explorer, merely hop into the record and refresh all key phrases. Once the record is refreshed, you’ll be capable to shortly view, filter, and export SERP Feature knowledge in your key phrases.

Don’t have an inventory but? Just add key phrases from Keyword Explorer into an inventory, and also you’ll be off and operating!

Pro tip: Want the within scoop on which content material is more than likely to win you a selected characteristic snippet sort on a SERP? Use this filter to get a glimpse into which phrases have already got featured snippets; then apply what you’ve realized to drive your personal content material creation.

Advanced filtering in Keyword Suggestions

Keyword analysis can take even the savviest web optimization fairly a little bit of time to navigate. Advanced filtering in Keyword Explorer lets you preserve your key phrase analysis laser-focused and saves you main effort and time. Filter your key phrase solutions to incorporate a selected time period that’s necessary to you— or exclude a time period that you do not want mucking up your solutions record. Stack up your “includes” and “excludes” to refine your solutions record and make sure you’re seeing the varieties of key phrases that meet your wants.

Pro tip: Try excluding branded phrases (your personal, or your opponents’ branded phrases) to maintain key phrase solutions brand-agnostic.

Format annotations in Custom Reports

Custom Reports mean you can share your laborious work and web optimization efforts with stakeholders, offering the chance to tug in areas of your Moz Pro Campaign. Drag and drop modules out of your Campaign into your custom-ordered report, and add customizable notes to assist your readers perceive and interpret your web optimization work.

All-new formatting of these notes permits you to add in your most well-liked formatting — from headers to font formatting, to bullets, hyperlinks, pictures, and extra, utilizing Markdown. Ensure that the stakeholders studying your experiences know precisely what your work means and see the worth of the web optimization efforts you have been engaged on.

Improved Moz Pro navigation

We’ve improved navigation inside Moz Pro that can assist you shortly entry all areas of the software. In the left navigation, you’ll have the choice of toggling between Campaigns, navigating round a Campaign simply, and hopping straight into the analysis instruments.

“Make a Suggestion” button

If you’ve ever been in the Moz instruments and thought, “I wish I could tell Moz how I feel about this feature!” this one is only for you. 

When you hop right into a Campaign, you’ll discover a button on the highest of your Dashboard that claims “Make a Suggestion.” A click on of this button will provide you with the facility to inform us what you need to see. We love listening to from you and we’re at all times in search of methods to iterate and enhance our product for you in order that your job as an web optimization is as simple as attainable.

Outside of Moz Pro, different massive issues are occurring

Moz Certification

We launched the Moz Certification in April — an instructor-led, six-part course overlaying the web optimization Essentials. The Certification brings six hours of on-line content material that you would be able to take at your personal tempo and contains exams to check your data in addition to and a LinkedIn badge to share your credentials together with your community.

Client Onboarding Course

Outside of the Certification, we even have standalone programs on further matters, together with our latest addition: The Client Onboarding Course — good for whenever you’ve simply signed a brand new web optimization consumer and need to know what the following steps are. This course delves deep into inside communication processes, the right way to greatest get to know your new consumer, setting expectations—and even supplies a brand new consumer questionnaire that Moz’s web optimization consultants have developed.

New Moz Local

As native search continues to evolve, we’ve been working to evolve our toolset in a lot of methods. 

The launch of the brand new Moz Local in June introduced options like real-time profile administration and sync, knowledge cleaning, automated duplicate detection and deletion, and deep integrations with Google and Facebook. The new platform additionally supplies the possibility to handle your opinions and put up to social networks, straight from the Moz Local interface! Check out how PAPYRUS noticed a 42 p.c enhance in path requests and a 26 p.c enhance in click-to-call requests after Wpromote harnessed Moz Local to optimize their enterprise listings. This drove 90,000 extra potential in-store buyers yearly and was celebrated by the US Search Awards!  

Read the Case Study

And there’s extra to come back! 

That’s simply the tip of the iceberg. We have oodles of thrilling extra launches on the docket earlier than the top of the 12 months is thru. Stay tuned!

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