Google Ads Begins Reporting on Shopping Campaign Landing Pages


Google Ads Begins Reporting on Shopping Campaign Landing Pages
‘ );

h3_html = ‘

‘+cat_head_params.sponsor.headline+’

‘;

cta = ‘‘+cat_head_params.cta_text.textual content+’
atext = ‘

‘+cat_head_params.sponsor_text+’

‘;
scdetails = scheader.getElementsByClassName( ‘scdetails’ );
sappendHtml( scdetails[0], h3_html );
sappendHtml( scdetails[0], atext );
sappendHtml( scdetails[0], cta );
// brand
sappendHtml( scheader, “http://www.searchenginejournal.com/” );
sc_logo = scheader.getElementsByClassName( ‘sc-logo’ );
logo_html = ‘http://www.searchenginejournal.com/‘;
sappendHtml( sc_logo[0], logo_html );

sappendHtml( scheader, ‘

ADVERTISEMENT

‘ );

if(“undefined”!=typeof __gaTracker)
} // endif cat_head_params.sponsor_logo

Google Ads will now report on touchdown web page efficiency from purchasing campaigns. Data will likely be included within the “Landing pages” web page.

The following knowledge factors will likely be recorded:

  • Clicks
  • Impressions
  • CTR
  • Average CPC
  • Cost
  • Conversion charge
  • Conversions

Google Ads Begins Reporting on Shopping Campaign Landing Pages

On the “Landing pages” web page, you can too do the next:

  • See the expanded touchdown pages related to every of your touchdown pages
  • Identify which of your pages might present a greater expertise on cell units
  • Check a web page’s mobile-friendliness or, if the web page masses as a sound Accelerated Mobile Page (AMP)

With this knowledge obtainable, advertisers can see which touchdown pages from Shopping campaigns are boosting gross sales and which can have to be optimized additional.

“For instance, let’s say you’re a bicycle store proprietor and also you discover that your top-selling bike is not changing. When you test the “Landing pages” web page, you see that the product touchdown web page has been damaged since final week. With this perception, you may work along with your webmaster to repair the touchdown web page and get your conversions again up.”

This change is now obtainable to all Google Ads customers.



Source hyperlink search engine marketing

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