Google Analytics is Blocked by Firefox, Mozilla Explains Why [UPDATED]

Google Analytics is Blocked by Firefox, Mozilla Explains Why [UPDATED]
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Representatives from Mozilla, father or mother firm of Firefox, have defined why the browser is now blocking Google Analytics by default.

An up to date model of the Firefox browser was launched this week which blocks all trackers together with Google Analytics.

That means visitors knowledge could also be affected when guests are utilizing the most recent model of Firefox.

Mozilla claims it’s making this alteration to be able to hold customers’ knowledge non-public.

In an alternate on Twitter between Joe Youngblood and a number of Mozilla staff, the corporate supplied an extra clarification for blocking Google Analytics.

Note that the Mozilla worker talked about he personally doesn’t like Google Analytics. If that sentiment is shared inside the firm, might their private emotions about Google Analytics be behind their determination to dam it?

Whatever the case could also be, one factor that may’t be disputed is how essential Google Analytics’ knowledge is for companies and web site house owners.

It presents a wealth of non-personally identifiable knowledge and companies shall be worse off by having diminished entry to it.

Traffic from customers on different browsers shall be tracked as standard, though this does create a slippery slope.

Now that Firefox has blocked all trackers by default, who else will observe its lead?

UPDATE: According to a Firefox developer most of Google Analytics’ knowledge shall be unaffected, which is nice information for SEOs and web site house owners.

“The analytics functionality of GA (as used to prepare reports for a site owner) is a 1st-party cookie. So users will still count toward a site’s GA stats, like users of Apple ITP.”

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