h3_html = ‘
cta = ‘
atext = ‘
scdetails = scheader.getElementsByClassName( ‘scdetails’ );
sappendHtml( scdetails, h3_html );
sappendHtml( scdetails, atext );
sappendHtml( scdetails, cta );
sappendHtml( scheader, “http://www.searchenginejournal.com/” );
sc_logo = scheader.getElementsByClassName( ‘sc-logo’ );
logo_html = ‘‘;
sappendHtml( sc_logo, logo_html );
sappendHtml( scheader, ‘
} // endif cat_head_params.sponsor_logo
Google confirmed it’s operating a check which entails displaying zero search outcomes for queries when no related outcomes are discovered.
Instead, Google returns a message stating “Hmm… the results for your search don’t seem very relevant.”
The message is adopted by a immediate to “see results anyway.”
Multiple customers have reported seeing this anomaly throughout the previous 24 hours. It wasn’t till SEMRush tweeted about it that Google lastly responded.
We’ve noticed the weird method how #Google highlights that the search outcomes could also be irrelevant, has anybody seen this earlier than?@rustybrick @sejournal @sengineland @TheSEMPost ❓
Interesting that there’s nonetheless an advert end result on the #SERP, however no natural outcomes in any respect 🤔 pic.twitter.com/C0xDnsMJLh
— SEMrush (@semrush) May 7, 2019
In response, Google’s Danny Sullivan confirmed it is a restricted experiment which occurs to be “overtriggering” in the mean time.
Sullivan additionally mentions it wasn’t Google’s intention for advertisements to be displayed on that display.
“This is a narrow experiment focused on times when our systems detect there is little relevant content available on the web for the given query. It appears to be overtriggering. We will investigate and adjust, including ensuring ads don’t show by default. That wasn’t intended.”
It can be fascinating to see a operating record of queries that set off this experiment. I can’t recall many instances the place I’ve looked for one thing and didn’t see at the least one related end result.
If you run into this experiment, maybe you discover a approach to take benefit by creating related content material for queries the place there isn’t any.