Google’s John Mueller cautions ecommerce website house owners about including pointless textual content to class pages.
This subject got here up immediately throughout a Twitter chat about ecommerce websites.
There was a dialogue about bettering pages and whether or not or not including extra textual content is taken into account an enchancment.
Mueller was tagged within the chat and chimed in saying website house owners ought to take into account the aim of a web page and the consumer intent of those that land on the web page.
Adding unneeded textual content to a class web page might detract from the consumer intent, which is to browse and purchase merchandise. In that means, it’s not an enchancment.
Here’s Mueller’s full assertion:
“Another thing to consider is the purpose of your page; what’s the user-intent you’re trying to cover? If you’re adding random information to a category page, is it still an ecommerce page for users with “shopping” intents? Make up your thoughts, focus, don’t blindly stuff textual content.”
So, what ought to website house owners do as an alternative?
Alternatives to Adding More Text
There are a number of methods to enhance an ecommerce class web page with out including extra textual content.
Links to prime sub-categories, showcasing trending merchandise, or perhaps providing a number of matching equipment are all methods so as to add related non-text-based content material.
Twitter consumer Dawn Anderson added a number of good items of recommendation to the chat:
“Too a lot blah blah textual content on ecommerce pages is simply horrific. Plenty of how so as to add content material with out being phrases…
Also have discovered that you just don’t want a ton of content material for website positioning on class pages if in case you have large volumes of related informationally wealthy content material in different areas cross-linking for the reason that context is evident…
A little bit of textual content is helpful however swatches simply pushes down the CTA or product. Seen an enormous uplift on a challenge by really taking this content material out.”
In abstract, when bettering class pages (or any web page), don’t resort to including extra textual content by default. Think about why customers are there within the first place and construct round that.