Google Indexing Podcasts, Unity’s Rising Marketing Value, Facebook’s Flashy Slideshows & More


2019 August 16 Marketing Charts Chart

US digital advert spend up 18% YoY, new IAB report says
Digital promoting expenditures within the U.S. elevated by 18 p.c year-over-over from the primary quarter of 2018, hitting $28.four billion, with paid search comprising some 40%, in accordance with new report knowledge from the Interactive Advertising Bureau (IAB). ClickZ

B2B Buyers Prefer Email, But That’s Only One Of Their Demands, Study Finds
41 p.c of B2B consumers take into account e-mail as their most popular channel, with some 57 p.c preferring quotes to come back through the channel, whereas 33 p.c select distributors based mostly on reference critiques, in accordance with newly-released survey knowledge. MediaPublish

Report: Instagram Story advert share doubles whereas total advert development ranges out
Instagram Story advert spending doubled from 9 p.c to 18 p.c year-over-year from the second quarter of 2018, reaching ranges that are actually just like these of Facebook, in accordance with newly-released report knowledge from Kenshoo. Marketing Land

Just 22% Of Consumers Trust ‘Native’ Ads, Study Finds
Sponsored content material promoting is trusted by solely 22 p.c of customers, with various ranges of engagement and belief in native adverts relying on age, in accordance with latest research knowledge that examines how varied demographics work together with and belief sponsored digital content material. MediaPublish

Millennials worth unity greater than variety, research finds
79 p.c of millennials need adverts that showcase variety, whereas additionally passionately in search of unity, in accordance with newly-released research findings. 85 p.c of millennials additionally choose that manufacturers carry messages that everybody can get pleasure from, with 81 p.c liking when manufacturers give a voice to underrepresented teams, the research discovered. Campaign US

72% Notice In-App Mobile Ads That Match Their General Interests
72 p.c of customers are extra apt to note commercials that mesh with their basic pursuits, whereas temper, present actions, location, and app themes all additionally enhance attraction, in accordance with newly-released research knowledge of curiosity to digital entrepreneurs. MediaPublish

2019 August 16 Statistics Image

Google Indexing Content of two Million Podcasts, Lets Users Stream Directly From Search Pages
Google has listed over two million podcasts and integrated them in related search outcomes, and has additionally begun rolling out podcast episodes which might be playable instantly from inside search consequence pages, the search large not too long ago introduced. Variety

Five Charts: Gauging Gen X’s Digital Device Usage and Attitudes Towards Advertising
Some 17 p.c of Gen X sensible speaker house owners have requested for product suggestions on their sensible audio system, and at 16 p.c almost as many have browsed merchandise utilizing the digital gadgets, two on many findings in latest survey knowledge analyzing the promoting attitudes of Internet customers between 35 and 53. eMarketer

Facebook Adds New Slideshow Option to Facebook Stories to Boost Usage
Facebook has launched a brand new slideshow characteristic for customers of its Facebook Stories format, permitting a neater manner so as to add a stream of photographs inside Story frames, and Social Media Today takes a glance. Social Media Today

Is Your B2B Marketing Strategy Like Stale Potato Chips? [Infographic]
80 p.c of B2B consumers now anticipate a B2C-like expertise, whereas 47 p.c learn between three and 5 items of content material earlier than initiating gross sales contact communication, simply two of a number of latest statistics of curiosity to digital entrepreneurs launched in infographic format. Webbiquity

ON THE LIGHTER SIDE:

2019 August 16 Marketoonist Comic

A lighthearted take a look at cost-cutting and zero-based budgeting by Marketoonist Tom Fishburne — Marketoonist

How a ‘NULL’ License Plate Landed One Hacker in Ticket Hell — Wired

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden and TopRank Marketing — Top 10 Influencer Marketing Agencies — NeoReach
  • Joshua Nite — Market Online Like a Pro with These 10 Tips — Small Business Trends

Have you discovered your personal prime new B2B content material advertising or digital promoting tales from the previous week?

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