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Google is now surfacing podcast episodes that may be performed instantly in search outcomes.
Playable podcast episodes might be displayed in addition to common search outcomes when customers are particularly trying to find podcasts.
“Starting today, when you’re searching for a podcast about a topic on Google, such as “podcasts about Awkwafina” or “Instant Pot recipe podcasts,” we’ll present you playable episodes in Search outcomes alongside internet pages, information, pictures and movies.”
Google says it’ll floor podcasts primarily based on its understanding what what’s being mentioned in an episode.
Earlier this yr, we reported that Google was robotically transcribing podcast episodes, which made them searchable in the Google Podcasts app.
That explains how Google can perceive what’s being talked about in particular person episodes.
Eventually, Google says,customers gained’t want to make use of the time period “podcast” to see episodes in search outcomes. That means podcasts will quickly be surfaced like another content material when a subject is looked for.
This performance may even be coming to Google Assistant and Google Podcasts for the online later this yr.
As a part of this replace, Google will quickly give publishers the flexibility to specify the place individuals can take heed to their podcasts, similar to different apps or web sites.
So if a writer has sure episodes which can be obtainable by subscription solely, they will guarantee these episodes aren’t surfaced in internet searches.
These new options can be found beginning at this time, starting with individuals utilizing English in the U.S.