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An Ex-Googler who was product supervisor of Blogger from 2003-2006 revealed that Google tolerated spam on it’s community. He stated that assets have been dedicated to combat spam on the Search aspect however not for Blogger spam.
According to tweets by the ex-Googler, spam was tolerated as a way to develop engagement metrics at Blogger.com. The feedback have been tweeted within the context of criticism of Google’s dealing with of low high quality obscene and violent content material on YouTube.
Google Has Been Rumored to Tolerate Spam
In the early days of AdSense, WebmasterWorld Forum members famous an excessive amount of spam websites participated within the Google AdSense program. WebmasterWorld members referred to as these spam websites MFAs, an acronym for Made for AdSense Sites.
Googlers are on document stating that there’s a wall between AdWords and the Search workforce to forestall manipulation that may skew natural search outcomes to favor the Pay Per Click aspect.
What I heard on the time was that there was no such wall between the AdSense and the Search departments. I don’t know if that is true. I’m simply relating what I heard on the time.
Thus, the rumor went, Google might admit spam websites into the AdSense program whereas the Search aspect might benefit from AdSense knowledge to maintain these spammers out of Google Search.
According to the rumors, the objective for admitting spam websites into the AdSense program was to extend engagement metrics but in addition to pollute Microsoft’s Bing search engine.
Again, I’m not saying that is true. I’m documenting what I heard as a result of the tweet by the ex-Googler appears to partially verify the rumor.
According to the ex-Googler, Google has a historical past of permitting spam on their community of websites for the aim of accelerating engagement whereas focusing their spam preventing assets on the search aspect.
YouTube Allegedly Allowed Low Quality Content
A Bloomberg article asserted that YouTube executives ignored warnings about troubles with YouTube content material as a way to pursue development in engagement metrics.
That concentrate on development on engagement metrics echoed what the ex-Googler tweeted.
According to Bloomberg:
“The company spent years chasing one business goal above others: “Engagement,” a measure of the views, time spent and interactions with on-line movies.
Conversations with over twenty individuals who work at, or lately left, YouTube reveal a company management unable or unwilling to behave on these inner alarms for worry of throttling engagement.”
What the Ex-Googler Tweeted
The ex-Googler tweeted throughout the context of a dialogue of YouTube’s points with problematic content material. He affirmed that Google’s dedication was to rising the platforms:
“Platforms believe that more use of their products makes the world a better place. As a consequence abuse is under resourced. Only in the financial world, like PayPal, did you see fraud prevention built in as a competitive advantage rather than a tax to be minimized.”
Google engineer Paul Haahr tweeted a counterargument based mostly on his private expertise:
“I’d argue that web search engines have considered spam-fighting a core competency (and competitive advantage) since the early days.”
The ex-Googler agreed that Google devoted assets to the Search aspect.
Then he asserted that Google didn’t dedicate sufficient assets to the non-search platform aspect.
“This is a good point but if the difference between how Google dealt with off network Search spam and on network Blogger spam is also illustrative. In the case of Blogger the spam was allowed to flourish bc the fundamental goal was just to get more people to use the product.”
The Google engineer responded:
“I think my only knowledge of Blogger was from that first meeting we had after you folks were acquired, so I’ll defer to you on that. Does seem like a mistake. (We certainly cared about spam on Blogspot inside search.)”
To which the ex-Googler tweeted:
“Yah and that was the call – we can deal with it on the search side but let the pharma spam go on blogspot. To be clear I supported that call and it was embraced all the way up. But yah a mistake.”
Spam Embraced By Google Management
The surprising a part of these tweets is that they revealed that the Blogger.com spam was recognized and accepted by Google all the best way up the chain of authority:
“it was embraced all the way up.”
These collection of tweets seem to to provide extra credence to the rumors that Google knew about spam within the AdSense program and tolerated it. The assertion additionally provides a peek into the mindset at Google with reference to spam on the search aspect versus on it’s content material platform web site. It hints at potential motives for not adequately policing YouTube for worry of slowing engagement metrics.
Read the tweets right here.
Images by Shutterstock, Modified by Author
Screenshots by Author, Modified by Author