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Google has responded to a Wall Street Journal investigation claiming Maps is house to thousands and thousands of pretend enterprise listings.
The article goes into nice element to study the difficulty of pretend listings in Google Maps. Here’s an instance of what The Journal present in one space of New York City:
“A search for plumbers in a swath of New York City found 13 false addresses out of the top 20 Google search results. Only two of the 20 are located where they say and accept customers at their listed addresses, requirements for pushpin listings on Google Maps.”
While some pretend listings solely direct clients to phantom companies, others exist to rip-off clients out of important sums of cash.
In different circumstances, pretend listings are arrange by opponents to misdirect clients. This is strictly forbidden by Google, however the Wall Street Journal says the coverage will not be effectively enforced.
According to WSJ’s sources, a whole lot of 1000’s of pretend listings are popping up every month:
“Hundreds of thousands of false listings sprout on Google Maps each month, according to experts. Google says it catches many others before they appear.”
Shortly after the Wall Street Journal’s article began to unfold, Google printed an article on its weblog titled “How we fight fake business profiles on Google Maps.”
Google acknowledges there’s an issue with pretend enterprise listings, though it was cautious not to reveal any particular particulars:
“It’s a constant balancing act and we’re continually working on new and better ways to fight these scams using a variety of ever-evolving manual and automated systems. But we can’t share too many details about these efforts without running the risk of actually helping scammers find new ways to beat our systems—which defeats the purpose of all the work we do.”
Google says it took down over three million pretend enterprise profiles final 12 months – 90% had been eliminated earlier than a person might even see the profile.
Google’s inner programs had been answerable for 85% of these removals, whereas roughly 250,000 of the pretend enterprise profiles had been reported by customers.
So it feels like there may be important progress being made with respect to stopping dangerous actors in Google Maps earlier than they’ll rip-off clients.
Google acknowledges there may be nonetheless extra work to be performed and says it’s dedicated to doing higher.