Google: SEO Contests Are Useless and Should Be Ignored

Google: SEO Contests Are Useless and Should Be Ignored
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Google’s John Mueller sounded off on SEO contests on Wednesday, warning folks they’re a waste of time and effort.

At the behest of nobody (however probably triggered by Wix) Mueller took to Twitter to get this off his chest:

“SEO contests are fairly ineffective.

SEO contests by no means mirror actual life-performance, they generate a ton of spam that negatively impacts the entire ecosystem, they’re an enormous waste of time & effort. The good method to SEO contests is to disregard them.”

Mueller didn’t reference any SEO contest specifically, but it surely’s fairly clear he’s referring to the ‘Lovers vs. Haters” contest being run by Wix.

The contest encourages companies to hitch and compete for the very best rating of the time period “Wix SEO.” The profitable company will get $25,000.

Applications are open till June 6, so I believe the competition shall be promoted constantly all through the subsequent month.

Years in the past, Wix ran an identical SEO contest to reveal the alleged capabilities of its platform.

Participants competed utilizing any platform of their selecting to rank for the time period “SEO Hero.”

It was a controversial idea then, and it’s inflicting controversy once more now.

It appears that SEO contests aren’t going away any time quickly. Should you tempted to enter one, Mueller has some recommendation for you.

Mueller provides that anybody contemplating taking part in an SEO contest ought to as a substitute put their time and effort towards one thing extra productive.

“If you’re thinking of running or taking part in one, consider just improving your services overall, making the websites you work on stronger & better for the long run, instead of trying to play useless, short-term games.”

By their very nature, SEO contests encourage the deliberate manipulation of search rankings.

So it’s fascinating Mueller didn’t point out something about contests being a violation of Google’s webmaster pointers.

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