Google Update November 2019 – Search Engine Journal

Google Update November 2019
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There is substantial proof that an unannounced Google Update is underway. This replace has been affecting websites throughout a variety of niches. Most of the suggestions is damaging though there are winners combined in, together with winners within the spam neighborhood.

Impact Felt Across Many Industries

Forensic search engine optimization professional Alan Bleiweiss (@AlanBleiweiss) famous in a tweet how this replace affected a plurality of industries. He tweeted:

“I monitor 47 websites

  • Mental Health Knowledge base & Directory – up 20%
  • Travel reserving – up 14%
  • Travel reserving – up 25%
  • Recipes – up 12%
  • B to C eCom – up 20%
  • Tech information – down 20%
  • Skin care affiliate – down 48%
  • Alternative well being – not impacted
  • Other Recipe websites – not impacted”

Note: The double itemizing for journey websites just isn’t a typo. It’s a reference to 2 journey websites. 

Recipe Bloggers Report Update Effects

Google doesn’t goal particular niches. The recipe blogger area of interest is a extremely organized neighborhood. Because of that when one thing huge occurs the neighborhood’s voice shall be amplified.

Thus it was that the recipe blogger neighborhood observed this replace. As of earlier immediately there was a rising listing of 47 recipe blogs that had reported losses from this replace.

Casey Markee of MediaWyse (@MediaWyse) who focuses on meals weblog search engine optimization stated this about these 47 websites that had been affected by Google’s November 2019 replace:

“All of them, huge websites, small websites, medium websites, all are exhibiting like 30%+ drops. I do know it’s robust on bloggers to see drops and factor “OMG I must make some dramatic adjustments.”

But that’s like throwing darts at a board, blindfolded, in the dead of night, whereas underwater. Definitely must WAIT for extra knowledge and till this “update” (or no matter it’s) has absolutely rolled-out.”

I agree, it’s finest to attend to listen to what Google says about this replace. I took a fast take a look at two of the recipe websites that had been misplaced site visitors and each of them had heavy use of key phrase phrases.

Travel Bloggers

One individual tweeted:

Many First Time Google Update Casualties

A curious be aware about this replace is that there are many publishers reporting that they’ve by no means been hit by a earlier replace and are shocked to have lastly been hit by the November 2019 Google replace. As a consultant instance, one writer tweeted:

Facebook-Hat Observations

A member of the non-public search engine optimization Signals Lab Facebook group had the same expertise.

As an instance, a Facebook member said that his seven yr previous website that’s been within the prime three for years all of the sudden dropped to web page two and three.

Perhaps of curiosity or perhaps not, this member reported having used content material evaluation software program to investigate the SERPs to know the form of phrases are rating for queries. Regardless if that’s a clue or not, that is one other individual out of many who reported having by no means suffered from a earlier Google replace and are actually having a troublesome time with this replace.

Another Facebook member reported a 20% change in site visitors however with little change in key phrase positions. That form of result’s typically attributable to a rise in People Also Ask, Featured Snippets, Carousels, Top Stories and different “helpful” Google options that are inclined to push natural outcomes down.

According to Moz’s Mozcast, the largest adjustments has been within the Top Stories, with a spike starting on November fifth, 2019 that peaked on Thursday November seventh, when proof of an replace was starting to surge.

Screenshot of Mozcast

Could that be inflicting among the site visitors declines? It’s onerous to say, these are the primary days of the replace and data remains to be trickling in.

In basic, there are extra folks reporting rating losses than will increase within the search engine optimization Signals Labs group. And on Twitter there are numerous reporting losses, excess of winners.

Gray Hat Update Experience

Members of the self-described “gray hat” Proper search engine optimization Facebook group are usually constructive. This group is targeted on Private Blog Network (PBN) hyperlinks. The Admin of the group posted an Accuranker graph exhibiting that every one his key phrases had been on a steep upward trajectory, with one member saying his graph resembled a hockey stick.

Another member remarked that he was having every week to week enchancment in gross sales on the order of 30%, with Friday monitoring at a 70% enchancment.

Several members famous that there have been large positive aspects in Google Local adjustments.

Overall, the grey hats are responding extra constructive than damaging.

Black Hat Update Reaction

Over on the Black Hat World boards members are discussing dramatic adjustments to their rankings. Some are reporting losses as excessive as 40%.

Just a few nevertheless are reporting enhancements from Google’s November replace.

According to at least one member:

“There must be something going on, I’ve seen 2 people on amazon affiliate forum stating that their traffic took a huge nose dive. Mine is up 30% yesterday and today.”

While in one other dialogue a black hat member commented:

“Just immediately I noticed large enhancements lastly… “

No-Hat search engine optimization Observations on Google Update

Over on WebmasterWorld Forums, members began noticing adjustments on Wednesday November sixth . One member famous on Thursday that they hadn’t seen conversions in 24 hours. Another member famous:

“I’m seeing serps full of malware and sneaky redirects from .cf .tk .ml .gq .ga domains.

Google can’t inform aside anymore a legit website and a spam website. This is severe. The anti-spam staff misplaced the battle.”

That statement appears to affirm the constructive stories seen in black hat and grey hat communities.

Member Paperchaser stated:

“Entertainment industry here, I see lot of movement on my end, lot of sites losing their ranking heavily and couple hours later everything gets back to where they were.”

Fishing Hat search engine optimization Reaction to Update

Someone requested me if I’m a white hat search engine optimization. My response was that I’m extra of a fishing hat kind of search engine optimization. In different phrases, I attempt to give attention to what Google is doing and from there construct an understanding of the way to reply.

In my 20 years working in search advertising and marketing, I’ve seen search advertising and marketing tendencies and theories come and go then come again once more.

For instance, Google has lengthy been rumored to focus on affiliate websites. But it wasn’t that Google focused affiliate websites. It was extra about affiliate websites utilizing promotional methods that stopped working as a result of how Google ranked websites advanced.

Over the previous 5 years, rating declines have extra usually been about adjustments in how Google understands search queries and decides what’s related.

There have been quite a few responses to current updates which have confirmed false as a result of they had been based mostly on poor sources of knowledge or poor reasoning.

Examples of poor observations  are:

  • The recommendation that to construct an authors web page
  • Advice to show professional accreditation on the location
  • The recommendation to enhance E-A-T (Google’s confirmed there is no such thing as a E-A-T rating issue)

That poor recommendation got here from utilizing Google’s Search Quality Raters Guidelines as a option to perceive Google’s algorithm. All of these theories have been debunked by Googlers similar to John Mueller and Gary Illyes. (For extra info, learn Google’s E-A-T: Busting 10 of the Biggest Misconception)

The Search Quality Raters Guidelines can be utilized to set objectives for what a web site might be and from these objectives one can create methods to realize these excessive requirements. 

But that doc was by no means a highway map of Google’s algorithm. It was a highway map for the way to price a web site. That’s all. Two various things.  But that doc is ineffective for making an attempt to know why a website is not rating as a result of there are not any rating secrets and techniques within the Search Quality Raters Guidelines.

Google Does Not Target Individual Niches

Google hardly ever targets an business. In the previous some SEOs promoted the concept that Google was focusing on medical websites. They had been unsuitable and now we’re caught with the ineptly  named Medic Update to remind the search engine optimization business that Google doesn’t goal particular industries.

Google Targeting Recipe/Travel Blogs?

Anyone who says that Google is focusing on the recipe or journey blogs might be mistaken. Historically, with a number of exceptions, Google updates haven’t focused particular industries. Google broad core updates give attention to points like relevance.

This replace has affected publishers from all niches. It’s a broad replace that impacts a variety of website subjects.

Takeaway About Google’s November Update

The level then is to attend till we hear from Google.

Most of the previous updates have targeted on relevance by understanding person queries higher, understanding what internet pages are about, and understanding the hyperlink sign higher.

It could possibly be that Google is rolling out a mix of adjustments associated to content material, queries and backlinks. That’s a secure guess… however at this level, however we merely don’t know. To say that Google is focusing on particular varieties of websites or kinds of content material is to skate on skinny ice.


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