How I Learned to Balance My Clients’ Social Media & My Own (and the Struggles Along the Way)

I procrastinated writing this text. Not as a result of I am a procrastinator (though, an excellent deadline by no means hurts my output), however as a result of I wasn’t certain of what I was going to say.


Because typically, I nonetheless battle with what I’m about to speak by. Sometimes I battle with balancing my private social media use with my work in the discipline every day.

My Social Media Story

Social media grew to become a big a part of my life towards the finish of my collegiate profession. Instagram had simply launched, and with it got here an entire new world of fairly faces and locations.

As an promoting / PR main in the hunt for a post-grad full-time job, private branding was a essential part of my life. I grew to become obsessive about my model – altering my social media bios and profile images over, and over, and over once more.

On high of all of that, I additionally labored as a social media supervisor for the college I attended, the place I managed just a few social accounts that spoke to the pupil physique as an entire.

My life started to revolve round branding and social media as I was fortunate sufficient to achieve social media internship after internship at advertising businesses and in-house gigs prior to graduating.

And this was all good and properly. I was ready to safe a job prior to commencement, I constructed my resume, and, to be trustworthy, I grew to become actually good at what I do in the social media and branding house.

However, with these experiences got here a variety of obsession.

With these experiences got here a variety of me, as an adolescent determining my life path and who I was, placing extra consideration to the digital model of myself than the actual one.

Suddenly, I was deciding my worth primarily based on my “likes,” my following, and my model, quite than my life and the approach I lived it away from the display.

Why did this occur?

Because it was my work.

My work was about engagement, strategic posts, and branding for my shoppers. I forgot.

I forgot that my images didn’t want to have elevated month over month metrics. I forgot that my life wasn’t a enterprise.

I merely forgot.

And, due to the addictive qualities of social media – that was what my life grew to become about.

I was linked. I was strategic. I was, all the time, well timed and attentive… for my shoppers, and for myself.

OK, OK, it is a little dramatic.

To say my life was purely social media can be a lie, nevertheless it was a big a part of it.

I was continually evaluating myself to others as a result of all I was doing was gazing others’ “perfect” lives on a display. I was treating my social media – my life – as a model with a method.

Things crossed my thoughts like, “I should go on a hike here, because that photo would really do well this week.”

It sounds loopy studying it again, however I’ve heard from many individuals, each social media managers and people outdoors of the advertising world, that it is a fact many people face in immediately’s linked world.

We do issues for our social media or digital selves, quite than for our actual ones.

As a social media supervisor and marketer, this subject, at the least for me, was amplified. And it was exhausting. It was exhausting to continually be on-line, anxious about lacking the subsequent factor, and on my sport in the digital world.

And to be utterly trustworthy, typically it nonetheless is.

I don’t have all the solutions and I nonetheless battle each as soon as and some time – however all through my years of constant to work in social media for shoppers and for my very own private causes, I have realized that:

It is potential to have each worlds, it is potential to take away (most) exhaustion, it is potential to stay a bit extra free, and it is potential to nonetheless kill it to your shoppers and in your social media profession.

But so as to do that, we now have to work for it.

Strategies for Managing Social Media Use

Let’s check out just a few methods I’ve tried to accomplish this.

1. Schedule Designated (Personal) Social Media Times

I awoke in the future realizing that I was residing a variety of my life by a social media lens. I didn’t prefer it.

While I love doing social media each for my shoppers and for myself, I knew one thing wanted to change. That’s when I launched (private) social media-free weekdays.

For a few months, I avoided posting tales or ideas on social media till the weekend when I might get in there and play. On Sunday evening, I vowed to chorus from utilizing them once more.

My life acquired an entire lot extra productive and an entire lot much less pushed by the comparability sport throughout this time.

This was the shift I wanted to take away myself a bit from these platforms – to do not forget that I am not “one with my social media platforms,” however that they’re a useful, further device for my shoppers and myself.

While I’m not at the moment practising social media-free weekdays immediately, that is one thing I plan to come again to when I’m feeling slightly too uncontrolled with my relationship with this expertise.

At work, I now block off half an hour every day the place I can go on my platforms, analysis trade information, and get entangled in conversations with different like-minded, sensible digital advertising professionals.

Do I typically take part greater than this half an hour when issues come up?


But placing this on the calendar permits me to chill out into my workday and get into the deep focus and “flow” required to accomplish bigger tasks and strategic social media duties for my shoppers quite than worrying about what algorithm shift occurred that day.

Another technique I have applied is organising a Feedly account which screens trade information in the advertising house in addition to the industries of my shoppers. This helps me to monitor developments with out feeling overwhelmed or like I am continually lacking one thing.

You can sustain with the developments with out being immersed the entirety of your day.

2. Manage Your Accessibility

Now that we’ve lined essential time constraints, let’s discuss bodily ones.

Not everybody can implement all of those methods, myself included.

However, beneath are some things you are able to do to take away slightly little bit of distraction out of your daily.

Remove Social Media Apps from Your Phone

A author I observe launched me to this one, in addition to the subsequent bullet level.

If you possibly can, I’d extremely recommend eradicating social media apps out of your cellphone or gadget.

Do I have mine eliminated all the time? Of course not.

But each as soon as and some time, I apply this to give myself a mini-detox.

Turn off Notifications

I have all notifications except for receiving cellphone calls faraway from my cellphone.

It took me years to notice that all the things might be going to be OK in case you take 30 seconds longer to reply.

There are instances in fact when this isn’t potential, for instance, throughout an occasion or essential information launch for a consumer, however for the most half, eradicating notifications has solely made my life and profession extra productive.

Take Days off the Grid

You can thank Ron Swanson for this one.

I not too long ago went to an island off of Rhode Island for a weekend. I determined to (gasp) put my cellphone in my bag and go away it at the home.

To be trustworthy, I was slightly uncomfortable in my very own pores and skin with out it at first… “what do I do with my hands?!” However, inside an hour or so, I realized how superb life is with out holding on to your gadget.

It’s essential to take the time to do not forget that. So take a day or two, and even an hour every month, and put the cellphone away.

Another technique I’ve seen as efficient is taking social media sabbaticals or deactivating your accounts.

While I admittedly have by no means taken a break for an prolonged time frame, it’s definitely on my radar as one thing to (ultimately) attempt.

three. Take Control of the Content You Consume

I not too long ago learn the e book “Digital Minimalism,” by Cal Newport. The bulk of the e book offers the reader with actionable methods to take management of our digital lives.

I’ve put just a few issues into motion since studying the e book (OK, I listened to the audio model… the irony shouldn’t be misplaced on me).

While just a few of the issues I’ve already talked about reminiscent of time-blocking digital use had been re-affirmed with me as I learn the e book, one thing else stood out as essential: take management of the content material you eat.

I had began practising placing time and bodily constraints on my private social media use, however I hadn’t thought of taking a aware method to what content material I’m truly .

After studying the e book, I did two essential issues:

I ‘Unfollowed’ Accounts

I realized that after years of following completely different accounts throughout platforms, I was swimming in a sea of content material each single day that didn’t essentially serve me.

I took a protracted (and I imply lengthy… this was not a brief course of), arduous have a look at who I was following throughout platforms and I “unfollowed” accounts that weren’t bringing worth to my life.

I’ve carried out this just a few instances since this primary sweep as, simply with materials issues, we appear to gather accounts we’re following very simply nowadays.

Doing this digital detox has helped me to management what and who I am seeing, and preserve the content material I am consuming academic, inspirational, and entertaining.

I Bookmarked Facebook Birthdays

This is one other tip taken from Cal Newport’s e book. Checking Facebook every morning to see who’s birthday it’s one thing I have grown to treasure and depend on.

For no matter motive, it’s essential to me to not miss a birthday, and if I occur to miss placing a birthday in my calendar, properly then Facebook all the time has my again.

To keep away from taking place the rabbit gap of feed scrolling when logging into my private Facebook every morning, I bookmarked the “birthdays” web page of Facebook in order that I can get the data I want and transfer on with my day.

The trick? Sticking to it!

four. Put Down the Strategy

As a lot as time and bodily constraints will enable you – you gained’t find a way to make these adjustments except you’re employed on shifting your thoughts.

Now I know, I know… to you digital entrepreneurs on the market, “put down the strategy” sounds scary as the phrases algorithm shifts, outcomes, engagement, and efficiency run rampant by our minds 24/7.

There is definitely room for technique inside your private social media use, notably in case you are attempting to place your self as a thought chief or achieve connections in the trade – however it is usually essential to keep in mind to play.

Social media began as a enjoyable place for individuals to join. An enormous motive I’ve been ready to take pleasure in my social media use as the years have passed by is that I don’t overlook to get inventive with it.

In truth, utilizing your private social media is a good way to take a look at out issues to your shoppers.

Whether it’s elevated GIF use or an aesthetic change – private social media platforms, the place the efficiency stakes are a bit decrease, is definitely an essential place for social media managers to be!

On high of this, remembering to really be my genuine self on my platforms, irrespective of the algorithm or potential engagement efficiency, permits me to steadiness my strategic thoughts with my inventive thoughts – in the finish creating a greater mindset for myself and for my shoppers.

5. Be Willing to Evolve

As I talked about earlier, my private model and social media took over my life for fairly a while, and it’s one thing I nonetheless take care of immediately.

While many consumers and types evolve over time and are greater than keen to attempt new and artistic issues, we’re additionally usually confined to our shoppers’ model as we create content material and replace social media profiles in our day by day work.

It’s essential to do not forget that whereas your private model is essential and must be handled as such, it’s additionally a mirrored image of you – and you’re a reflection of your evolvement over time.

As you proceed to develop and alter in your life – be keen to let your private model do the similar.

I usually acquired myself into funks the place I advised myself I had to publish solely black, white and pink images or I had to turn out to be confined to one life path as a result of that was what my social media bio stated. This was, merely, not true.

In Brian Solis’ e book “Lifescale,” he discusses the significance of constant to create and evolve as we develop up and turn out to be locked into digital units and platforms.

Something he writes has caught with me, “reacquaint yourself with the artist you once were.”

You usually are not your Instagram bio. Your Instagram bio must be an ever-changing image of you. Don’t be afraid to attempt new issues and evolve your social media as you evolve as properly.

Final Thoughts

Balancing my profession in social media with my very own private use is a piece in progress, and one thing I should verify and be trustworthy with myself about usually.

My hope is that studying this supplied you just a few concepts to contemplate when managing your individual relationship with social media and private branding as you’re employed in the discipline day-in and day-out.

Some of those methods will give you the results you want and a few gained’t. I gained’t sit right here and say I implement each single one in every of these all the time as a result of I don’t. It is a course of.

Much like your shoppers’ methods, your social media, your private model, and also you – this course of is ever-evolving.

So, why do I undergo these steps?

Why don’t I simply give it up utterly if it appears to take over from time to time?

The reply is that I adore it.

Branding, social media, connecting with individuals, and getting shoppers in entrance of their goal audiences is what I love to do – it’s what I’m good at.

It is feasible to love social media and branding, whereas additionally loving your freedom and time away.

It is feasible to be good at social media and branding, whereas additionally not changing into all-consumed.

I’ve realized extra time that implementing alternative ways to steadiness my connectivity is essential in stopping burnout and permitting me to proceed to develop and be impressed in my profession – for myself and for my shoppers.

I hope you do, too.

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Image Credits

Featured Image: Paulo Bobita

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