There at the moment are greater than 700,000 podcasts. And it’s no surprise that’s the case, as podcast statistics present that listening (and listeners) are on the rise. A bigger potential viewers = extra exhibits, proper?
And extra exhibits = extra want for podcast friends, as a massive chunk of podcasts use an interview format (together with my present Social Pros, and its sister podcast CONEX: The Content Experience).
I’ve interviewed greater than 350 folks on Social Pros and have been a podcast visitor greater than 150 instances myself over the previous decade. That’s nearing 500 hours on the microphone in a single type or one other, and whereas that’s method in need of Gladwell’s famed (and finally, debunked) 10,000 hours, I really feel like I’ve accrued some information on the subject of excellent vs. mediocre podcast friends.
Thus, this little information to being a nice podcast visitor (with companion guidelines you may print out). I want you scintillating dialog, good audio, and no retakes!
Be a Great Podcast Guest: Before the Show
Here are 6 issues you need to do earlier than the interview commences:
Listen to at the least two full episodes
You need to have a really feel for the cadence and rhythm of the podcast.
Note any constant segments or “bits” the present makes use of
Many exhibits have a format that features a number of segments which can be the identical each week. My Social Pros podcast, for instance, asks every visitor the identical two questions to shut the present, and has finished so for almost 9 years. As a podcast visitor, you need to know what these segments are, so that you’re ready to take part.
Read the evaluations of the podcast
Go to iTunes and/or Chartable and search for the podcast and browse the evaluations. It will provide you with a higher sense for the viewers and what they like (or don’t like) concerning the present.
Write down a description of the standard listener and why he/she listens
If you perceive the viewers and their motivations for listening to THIS present amongst all others, you’ll be a far more related podcast visitor. Take the time to actually write down a persona description of that consultant listener.
Prepare at the least three tales you may unfurl at any time
The fact is that being a nice podcast visitor isn’t about answering questions, it’s about telling tales. Make certain you might have at the least three related tales you could inform each time and nevertheless.
Do the requested podcast prep
Increasingly, podcast hosts ask their friends to full a pre-show questionnaire to present data and insights earlier than the recording. This is similar system utilized by speak present hosts within the “pre-interview” with producers. At Social Pros, we have now our friends full this survey earlier than every episode.
Be a Great Podcast Guest: During the Show
Six issues you need to do in the course of the interview itself:
Have the very best audio set-up
Nothing kills a podcast like unhealthy audio, and it’s made geometrically harder in multi-host and multi-guest conditions the place everyone seems to be in numerous places, calling in through the Web. Pay consideration to the background noise (even air con or heating hum), get your self a good microphone (I take advantage of a BLUE Yeti), and do a fast dry run earlier than the present to be sure you have it attached accurately. To reduce audio points, we ship a USB headset/microphone to all of our friends at Social Pros, with our compliments. We’d moderately spend $100 per episode than have the audio be horrible.
Also, as a result of extra exhibits are utilizing video snippets as promotional property, podcast friends ought to at all times assume they are going to be on digital camera until particularly instructed that isn’t the case. Get your self a good webcam just like the Logitech c920.
Use the host(s) title
Sounds apparent, however you’d be stunned. As a podcast visitor, you might be simply that…a visitor. Use the host(s) title(s) in a few of your solutions. Keep issues heat and conversational. This just isn’t a courtroom look!
Keep your solutions concise
Almost all podcasts have an roughly recording size they’re attempting to hit. For my present, it’s 39 minutes (we normally blow it and find yourself at 43 or 44). As a podcast visitor, you certainly need to inform good tales, however wherever doable preserve your solutions punchy and tight. This offers the host(s) air time and permits them to ask extra questions and get to their normal segments, and so forth. with out operating brief or having to rush the present.
Don’t ask for a do-over, until….
Podcasts are taped dwell, however not broadcast dwell. Consequently, it’s doable to make edits after the episode has been recorded. Some podcasts do a LOT of modifying to make each utterance good. Others — like mine — do mild modifying and principally appropriate for giant points like a dropped Internet connection, barking canine, and so forth.
As a visitor, in case you aren’t pleased with a solution to a query, you may ask to try this half once more, however make this request provided that you REALLY suppose you tousled. Every edit prices time (and cash) for the host(s). They’ll embrace a do-over when wanted, so long as it’s for a professional motive. Also, if you’d like a do-over. ask for it IMMEDIATELY. Not the subsequent day when you’ve considered it, and definitely not as soon as the present airs.
Reference prior episodes, if related
If you’ve listened to previous editions of the present, it’s a good contact to point out a number of of these exhibits, if it’s contextually related to accomplish that within the dialog.
Have a particular call-to-action for listeners
It’s widespread for host(s) to ask visitor(s). “tell the audience how to connect with you” or such. The finest method to deal with that is to create a easy touchdown web page ONLY for listeners of that present, and embrace a particular supply. For instance, when Daniel Lemin and I have been doing the podcast tour for the launch of our e book, Talk Triggers, we regularly created touchdown pages for podcasts on which we appeared.
For instance, right here is a touchdown web page we created for listeners to the favored podcast: Entrepreneurs on Fire. During the present, I requested the viewers to go to TalkTriggers.com/fireplace for a particular supply only for them.
Be a Great Podcast Guest: After the Show
Here are four issues you need to do after the interview:
Send a thanks observe
The podcast host(s) are serving to you unfold your message. Give them some love. I usually use a fast video thanks through the Vidyard GoVideo plug-in for Chrome.
Promote the episode
The host(s) need podcast friends to amplify the episode, serving to them attain a bigger potential viewers. They might present shareable graphics to promote the episode in social media. Use them. Tag the hosts wherever doable in your posts.
If different individuals who can be a nice podcast visitor for this explicit present, suggest them to the host(s). They’ll respect the referral.
Ask for referrals
By the identical token, after the present airs, ship a fast e-mail to the host(s) thanking them once more, and ask what different podcasts they learn about the place you’ll be a good match as a visitor. These referrals will assist you to get within the door with different exhibits.
How to be a Great Podcast Guest Checklist