“How can I increase engagement on Instagram?” is a query we obtain often from our shoppers.
There was a time (lengthy, way back) when all you had to do on Instagram was submit a half-decent picture with a brief, ideally humorous caption and that was it. Nowadays, if you need to generate engagement and be classed as an “influencer,” you’ve obtained to sharpen your sport and be certain each submit gives worth to somebody, one way or the other.
Recently, David “Rev” Ciancio joined the Social Pros podcast to chat about rising engagement on Instagram with a fine-tuned social media technique. Here’s a recap of what he shared, and the 5 issues you are able to do this week to enhance engagement on Instagram:
1. Test to Determine the Best Frequency and Time of Day
Thanks to testing and social media analytics, you may decide the very best time of day and posting frequency to submit on your Instagram account. For the Instagram accounts Rev manages, he was ready to decide the time of day and submit frequency that resulted within the highest engagement. For one account, it’s posting at 6:30am as soon as a day. For one other account, it’s posting at 6:30am, 2pm, and 11pm everday of the week.
As a marketer, you should use a instrument like SproutSocial to measure and take a look at the very best time of day and posting frequency for viewers engagement on Instagram. Before you begin testing, take into consideration viewers: what they need to see, when they need to see it, and why they might need to work together along with your content material. Come up with a couple of hypotheses, take a look at them, and begin to determine what works (and what doesn’t).
2. Vary Your Content Mix and Make Sure Your Content Matches the Experience
Our heatlhcare social media advertising and marketing analysis discovered that the social media accounts with the very best engagement diversified their content material combine (video, hyperlinks, and images), and Rev’s expertise proves the identical.
Rev recommends posting content material that communicates what is exclusive about your corporation by images and/or video. Is it images of meals, events, or your staff? If you need to drive engagement, be certain your posts are distinctive and diversified, and don’t rely on one kind of replace.
three. Test Carousels vs. Video vs. Photos
For the Instagram accounts Rev manages, carousel posts get the very best engagement. But a research by AgoraPulse discovered that carousels truly get LESS engagement than common picture posts. And then our very personal Convince & Convert research of Instagram Tourism accounts discovered that carousels get extra engagement than common picture posts.
The lesson right here? If you need to enhance engagement, you could take a look at and see what content material kind (video, carousel, or picture) performs greatest along with your viewers. What works for one model could not work for an additional and vice versa.
four. Re-share Customer Content (User-Generated Content)
Reposting your clients’ Instagram content material is vital to rising engagement. Numerous research have discovered that social media posts with user-generated content material (UGC) get the very best engagement. In reality, one research talked about by AgoraPulse discovered that Instgram posts with UGC get 6.9X extra engagement than different posts.
Also, be certain to embrace attribution to the account and provides them a shout out— this recognition encourages customers to share images about your corporation once more by primarily thanking them for the unique submit. It’s additionally required by Instagram and in their very own phrases and situations. Brands will need to have specific permission from the unique content material writer to republish into their very own social media channels. Properly crediting the unique content material creator needs to be achieved within the picture caption with a tag to the unique supply.
Instgram posts with UGC get 6.9X extra engagement than posts with out UGC. Click To Tweet
5. Optimize Your Photos with a Photo-Editing Tool
If you’re going to undergo the hassle of posting images on Instagram, be certain the standard of the images is in sync along with your model and appears nice. While there are a plethora of photo-editing instruments obtainable, Rev actually likes Snapseed for ease of use and high quality. I attempted it — and I’m a fan too.
Bonus Tip: Keep Your Instagram Bio Fresh and Up to Date
This appears apparent, but when your corporation is on Instagram, you want to be certain your bio has your contact information, handle, web site, and some different helpful tidbits. Rev says he sees a whole lot of SMBs and even a couple of enterprises that go away their Instagram bio clean.
Instagram bios are a kind of nuances that maintain Instagram distinctive and power accounts to be artistic in how they current themselves. Bios should be 150 characters or much less. Emojis can be utilized, and Instagram just lately allowed for hashtags and @mentions to be linked from a bio as effectively. One factor Instagram hasn’t relaxed is area for one clickable hyperlink within the bio.
The bio area, although solely 150 characters, is a chance to draw consideration to a present marketing campaign, vital dates and occasions, and even companion accounts.