How to Make the Most of MozCon (and Stay Motivated Once it’s Over)

Show of fingers if the following situation has ever occurred to you:

You make it to a convention. You sit by three to 4 days of superb content material, community like a boss, replenish on espresso and donuts, and canopy web page after web page of notes — your wrist is dangerously shut to being identified with carpal tunnel. The vitality in the room is contagious and everybody leaves the convention with the promise of new methods, connections, and concepts which have the risk to rework the method you consider enterprise.

Photo credit score: Turk Photos

At least, that’s the dream. The actuality? Once the convention is over, you are again to the grind, not surrounded by that vibrant “we can do anything” vitality that had you so impressed and hyped simply days earlier than. The buzz is now a uninteresting hum. Your pocket book is full of scribbles which you could not decipher, and you’ve got a frightening to-do listing to make amends for when you nurse a sugar hangover from consuming three-days price of donuts.

You’ve misplaced the hearth. The convention motivation is gone. You, my buddy, have the post-conference scaries.

With MozCon quick approaching, the pleasure is constructing. But so is the anxiousness: you realize there’s going to be a ton of insightful talks and takeaways to write dwelling about — how do you retain all that goodness going after MozCon?

We’ve all been there! And we would like to ensure you’re arrange for achievement. So myself and our Subject Matter Experts whipped up an intensive and efficient information to guarantee you may put all the goodness you’ve absorbed at MozCon to work right away. Read on to see what Britney MullerRob Bucci, Cyrus ShepardDr. Pete, and Miriam Ellis have to supply!

Get your tickets earlier than they’re gone!

Before you head to MozCon, although, ensure you do this stuff first

We know this isn’t your first rodeo. But on the off probability that it’s, or in case you want a reminder earlier than you set foot in MozCon, make like the Boy Scouts of America: Be ready.

Because I’m a keener (remind me to let you know about the time I waited for 24 hours to be first in line for The Fellowship of the Ring film) with a bent to overprepare (remind me additionally to let you know about my first day of faculty the place I packed all my favourite Nancy Drews, my finest pencil crayons, a raincoat, and a pair of further socks), I spend fairly a bit of time making certain I’ve every little thing I want earlier than an occasion. 

You do not want to be as ready as my eight-year-old self, however right here’s a short guidelines of issues to do earlier than you pack your baggage and set sail for MozCon:

  • Study the agenda — You’ve doubtless already glanced at who’s talking. Take one other skim to get an concept of who’s talking and what matters will fulfill an academic hole. Even if a subject is not associated to your space of work, it’s nonetheless worthwhile to hear — who is aware of what you may uncover. 
  • Set targets for what you’d like to be taught — Whatever your sport plan appears like, flesh it out to flesh out. Show up prepared to be taught.
  • Prepare your note-taking instruments — There isn’t any such factor as too many pens, not at a convention like MozCon. You’ll be taking a ton of notes, so put together your note-taking instruments, no matter they could be — cost your laptop computer or tablets, pack a spare pocket book and a few well-inked pens, or apply your telepathy in case you plan on sending takeaways to your group by way of your thoughts.
  • Subscribe to the Moz weblog — We have oodles of content material for you to sink your tooth into and there’s one thing for everybody, from primary website positioning to native search to the nitty-gritty technical. Plus, we’ll be doing convention recaps after every day, so even in case you could not make it this yr, you may get all the juicy particulars straight to your inbox once you subscribe.
  • Make connections — There is ample alternative at MozCon to community and meet new folks nevertheless it by no means hurts to get a lay of the digital land earlier than you step foot in Seattle. Follow the hashtag #mozcon on Twitter to keep up to date with MozCon goers and ask vital questions of our audio system, like this:

You may be part of the Facebook group to discover out when persons are arriving and pop in on conversations to get your title and face on the market. If you realize of folks you need to reconnect that will likely be attending, now’s a good suggestion to attain out and reconnect. Set up a time to chat over a espresso or perhaps make plans to sit collectively at our Birds of Feather desk.

At the convention

It’s Day One of MozCon and you’ve got efficiently discovered the espresso. Now what?

Attend each session…

And we imply each. Single. Session. 

The wonderful thing about MozCon is that it’s a single monitor session, so you do not have to choose one speak over one other. That additionally means, although, that the temptation may be excessive for skipping one or two. 

“It may be tempting to sleep in on a morning session, but so much magic happens when you aren’t there. You never know what nuggets of insight you’ll miss.” — Cyrus Shepard

“I often find I have some of my best ideas at conferences, even if they’re not related to anything the speaker is talking about. Capture those ideas, too, and add them to your action plan.” — Dr. Pete

…But do not be afraid to mingle in-between classes

“Take breaks if you feel like it and spend some time meeting people out in the lobby. New MozCon friends can help hold each other accountable after the conference. I’ve met some of my closest industry friends in the lobby of conferences during a session — hi, Cyrus!” — Britney Muller

Remember what you be taught

There’s so much of data to digest and likelihood is that your hurried note-taking is not going to make a ton of sense as soon as the MozCon excessive is over. To make deciphering your notes simpler when you’re again at the workplace, add three key takeaways or any comply with up you need to do on the matter after every session.

You may create a web page devoted to takeaways that you just suppose are worthy. While I’m positively taking notes throughout every session, I reserve a separate web page for any concepts, theories, or methods that I believe are precious to discover.

Make certain you are retaining your targets in thoughts, too. If you had deliberate on studying new issues at MozCon, hold your ears open for any matters that piqued your curiosity.

“Write down at least one topic that grabbed your interest but that you felt could be studied further and commit to doing that study at your business and publishing your findings. Don’t forget to ping the original presenter when you do, letting them know their talk inspired your further investigation.” — Miriam Ellis

“At the end of each conference day, I also like to schedule emails to myself (a few weeks out) as reminders to attempt the things I learned about that day.” — Britney Muller

Keep tabs on dwell tweeters

MozCon has some fairly prolific dwell tweeters that know simply how to distill all the proper takeaways into 280 characters (which, IMO, is sort of a feat). Some of our previous MozCon live-tweeters have included: 

You may sustain with the convention goers by following the convention hashtag, #mozcon.

“Also, follow Cyrus Shepard on Twitter and do everything he says!” — Britney Muller

Take be aware of any free templates, instruments, or spreadsheets

Much like mother and father who need nothing however the finest from you (and in addition to typically exhibit your life successes on the household fridge), the audio system need you to excel in life after MozCon. Which is why you’re certain to discover a plethora of downloadable templates and spreadsheets throughout their speak. Take be aware of any that you just’d like to strive again at the workplace. Make certain to additionally comply with the audio system on Twitter for any updates or insider tips about how to make the most of their new sources.

Download the talks

I’m certain you already know, however on the off probability you did not know, you’ll give you the chance to obtain all the speaker’s slide decks as soon as their talks are over. So if there was one thing you missed, wished to share with the group at dwelling base, or wanted clarification on, you are able to do so with one click on of a button as soon as they’re accessible.

After the convention

Write about it

I do know the final thing you need to do proper after three days of studying and writing is to go and do extra writing. But Future You will likely be so joyful that Past You did this one factor. 

The second you are performed MozCon-ing, write every little thing down. Get all of it out of your mind and onto paper. Because in any other case, you may neglect why you underlined a phrase or phrase 3 times or the cool new mission concepts you had whereas chatting at dinner. You will not imply to, clearly. It’s only one of these unlucky details of life. Kind of like drifting off to sleep with a extremely nice concept for a band title — you may tuck it away in a pocket of your mind, sure you will not neglect about it in the morning. But you’ll. And the world won’t ever know of They Might Be Little Pigeons

So, write every little thing down the second you may.

“I’m one of those people who takes notes like, “Cheese fritters + website positioning = YES!” and am very excited about it and have no idea what it meant a week later. So: Re-copy your notes or write a summary, ASAP, while it’s still fresh in your mind— even if it’s on the flight home.” — Dr. Pete

Schedule pondering time

The first week again at the workplace, block out a while in your calendar to percolate over what you realized at MozCon. I can’t stress this one sufficient: When we get again into the actual world, we dive proper into our listing of to-dos, at dwelling and at work. And the longer we delay the pondering and brainstorming course of, the greater the probability we’ll lose motivation or get slowed down by extra initiatives. 

Carve out some pondering time for your self in your calendar the second you’re again at your desk to ask your self some questions:

  • What actually stood out for me?
  • What do I would like to apply straight away?
  • What goes to be efficient brief time period vs. long run?

I like to ideate to-do lists from these questions — perhaps that’s a follow-up e-mail with the speaker or a job to learn additional sources from their speak. Or perhaps it’s to arrange a gathering with my group to check out a brand new technique. The level is: if I take this time now to marinate, the higher probability I’ve of serving to out future me — and future me actually appreciates that.

“It’s so easy to go from hundreds of ideas to doing nothing concrete, and as soon as you return to your desk, you’re going to be buried in emails and requests. Commit to something actionable before you open up your inbox.” — Dr. Pete

Review your motion objects

Now that you just’ve performed your huge pondering, it’s time to flip these takeaways and actions objects into, properly, motion. 

Think again to the targets you outlined earlier than you set foot inside MozCon — did you meet any of them? How properly did the matters tackle your questions? And how will you apply your motion objects? When I’m trying over my notes for any new concepts we are able to execute on, I like to make a desk with two columns: 1) Things that we don’t do however could and a pair of) Things we’re at the moment doing however could possibly be doing higher.

Got so much of motion objects and really feel a tad overwhelmed? Just keep in mind: If you apply only one motion merchandise per week, even when it’s small, that is nonetheless fifty small adjustments you’ve got made in a single yr. And they will all add up to one huge change.

You’ll need to prioritize them like so:

  • Strategic initiatives to implement straight away
  • Processes you may enhance
  • Areas for future studying

“Every week after the convention, evaluation your “action items” — both by your self or along with your group. Prepare a presentation for the high belongings you realized and share with any group members that did not attend.” — Cyrus Shepard

“Pin yourself down to three specific to-dos for the month after the conference.” — Dr. Pete

Stay impressed

Remember that something in life price having (relationships, bangs, product launches, puzzles) requires extra than simply an concept — it takes time and work. Rather than let all that enthusiasm you had at MozCon fade away, hold the momentum going by studying and studying new issues. place to begin is by subscribing to day by day trade reads that may gas your inspiration. Here is simply a sampling to get you began: 

“Having a go-to list of daily industry reads is a really good way to keep the sense of inspiration up.” — Rob Bucci

Use your connections

What good was all that networking in case you don’t put it to use — particularly if, like me, you are a Level-12 Introvert?

Make certain all these hard-earned connections do not go to waste. Chances are, in case you noticed them at MozCon, you’ll be seeing them at the identical tracks and conferences, so it might be good to set some type of basis

All it takes is a LinkedIn message or an e-mail. And they will respect you following up — bonus factors in case you make it private. I’ve made a number of comply with up emails after conferences and virtually all blossomed into profitable working relationships thanks largely to emails that started as if we had been persevering with the dialog we had at MozCon. It does not have to be the identical as “Hi, how’s your dog, is she still afraid of traffic cones?,” however a pleasant “Hi, how is life after MozCon — are you settling back into the 9-5, yet?” goes a good distance.

“It’s great to collect business cards, but it’s better to form life-long relationships. If you haven’t connected with those you met at MozCon, now is the time to do so. At a minimum, email everyone you enjoyed meeting with and let them know that you can be a resource for them.” — Cyrus Shepard


MozCon solely comes every year — like International Pancake Day or 7-11’s Free Slurpee Day — so ensure you’re ready so you may hold that MozCon hearth burning all yr spherical.

Grab my MozCon ticket now!

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