HubSpot’s Email Lead Capture Report, Adobe’s Content Survey, Facebook & Google Tops for Mobile Ads


2019 February 22 Backlinko Report Chart

We Analyzed 912 Million Blog Posts. Here’s What We Learned About Content Marketing
The efficiency of key parts in weblog posts was the topic of a latest research by Backlinko and BuzzSumo, pulling statistics from 912 million posts and sharing findings related to many digital entrepreneurs. Backlinko

Influencers and Instagram Stories: A Perfect Marriage?
Influencer entrepreneurs have more and more turned to Instagram Stories, with 34 % of content material containing the #advert hashtag on the service being posted within the story format, one among a number of findings of curiosity to digital entrepreneurs in a brand new research. eMarketer

Aiming To Reward Your Best Customers? Amazon Wants To Get Involved. For B2B entrepreneurs
Amazon launched a B2B advertising service, Moments, a reward and loyalty-based program backed by the net market big trying to get a good bigger share of the $27 billion annual success enterprise. MediaPost

Twitter Is Tinkering With How Users Share Photos and Videos
Twitter has begun testing new strategies for sharing photos and movies with the rollout of a News Camera characteristic, permitting customers so as to add shade overlays and placement data, the social agency lately introduced. AdvertWeek

5 Consumer Trends That Are Shaping Digital Content Consumption
Consumer digital content material preferences present a seamless rise in consumption habits, whereas persistence for poor on-line buyer experiences has fallen, simply two of many statistics and tendencies of curiosity to entrepreneurs outlined in a brand new Adobe research. CMO

What B2B Firms Get Wrong About Thought-Leadership Content
Thought management digital content material is in excessive demand and stays exhausting to seek out, presenting a chance hole, based on latest analysis knowledge from a joint report from Edelman and LinkedIn (consumer). MarketingProfs

2019 February 22 Statistics Image

Forms Aren’t Dead: The State of Email Lead Capture in 2019
Email lead capturing and the instruments, methods, and outcomes that entrepreneurs are utilizing and getting are the main focus of a brand new HubSpot survey, providing a lot of useful lead seize insights related to B2B entrepreneurs. HubSpot

Instagram, Twitch, and different platforms helped creators make almost $7 billion, research says
Independent Twitch and Instagram creators achieved the most important improve in annual income, and among the many high 9 social platforms some 17 million U.S. residents earned a mixed $6.eight billion, based on new report knowledge. Mashable

Business Owners Can Now Reply To Reviews On Google Maps Desktop
Google has made it simpler for entrepreneurs and enterprise house owners to answer to critiques left on Google Maps, taking out the previous have to reply from inside a Google My Business account, the search big lately introduced. website positioning Roundtable

Facebook and Google nonetheless supply the very best worth for cellular advertisers (Singular report)
Google and Facebook ship the very best return-on-investment (ROI) efficiency for cellular advertisers, whereas Snapchat and Twitter additionally made beneficial properties, based on new report knowledge launched by Singular. TechCrunch

ON THE LIGHTER SIDE:

2019 February 22 Marketoonist Cartoon

A lighthearted have a look at the 7 forms of advertising personas by Marketoonist Tom Fishburne — Marketoonist

The Reese’s Piece – How a sequence of inventive adverts helped Reese’s peanut butter cups—and later, candy-coated peanut butter candies—conquer the world. — Tedium

Emoji are displaying up in courtroom circumstances exponentially, and courts aren’t ready — The Verge

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Agency Perspective: How to Choose Your Agency’s Service Offerings — GradeUs
  • Joshua Nite — 5 Ways to Improve Your Content Marketing Efforts for 2019 — Foleon
  • Lee Odden — The Sessions The #B2BMX Team Can’t Wait To Attend – B2B Marketing Exchange — B2B Marketing Exchange
  • Lee Odden — The Ultimate Guide To Celebrate Your Customers – Actionable Marketing Guide — Heidi Cohen

Do you could have your personal favourite new content material advertising or influencer advertising information objects for the week?

Thanks for becoming a member of us, and we hope you’ll return once more subsequent week for extra of essentially the most related digital advertising business information, and within the meantime you may observe us at @toprank on Twitter for much more well timed day by day information. Also, don’t miss the total video abstract on our TopRank Marketing TV YouTube Channel.



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