Influencer & Data-Driven Marketing Stats, B2B Social Usage, & Twitter’s New Video Analytics


2019 March 15 Headway Capital Chart

Marketers much less involved about information tech, IAB annual report finds
Digital entrepreneurs and publishers elevated data-related spending in 2018, and 78 p.c plan to spend extra subsequent yr, considered one of a number of findings within the Interactive Advertising Bureau’s newly-released annual report. MarTech Today

Podcast Growth Is Popping within the U.S., Survey Shows
The variety of U.S. podcast listeners grew on the quickest price since Edison Research started monitoring statistics in 2006, and with younger listeners additionally on the rise, podcasts could have reached a tipping level, which the New York Times explores. New York Times

Twitter debuts new analytics instruments for publishers targeted on enhancing video engagement
Twitter has launched a slew of up to date and new analytics instruments, with Media Studio additions aimed toward serving to digital entrepreneurs obtain higher video engagement charges by analyzing extra information, the agency introduced. TechCrunch

Where B2B Marketers Are Winning in Social Media
A take a look at the place B2B entrepreneurs are reaching the best social media success focuses closely on the positive aspects LinkedIn (consumer) has made by way of its expanded video and reside video choices. CMSWire

Who’s Afraid of Fake Followers? [Mediakix survey]
Influencer advertising and marketing has continued to battle to beat faux social media followers, with advertising and marketing budgets carving out extra spend to fight fraudulent accounts, considered one of a number of findings in recently-released survey information. eMarketer

Consumers Welcome AI-Driven Personalization, Report Finds
Personalized messaging from companies are considered as being extra essential, and recipients don’t thoughts corporations that use synthetic intelligence (AI) mechanisms to attain personalization, in response to current report information. MediaPut up

2019 March 15 Statistics Image

Social Video Ad Spending Will Grow 44% by 2021
By 2021 social community video promoting spend within the U.S. will account for greater than 30 p.c of complete video advert spend, and by 2023 general video advert spend is anticipated to leap over 62 p.c from 2019 figures, in response to new report information of curiosity to digital entrepreneurs. eMarketer

Why Testimonials Are B2B Companies’ Most Important Marketing Tool
Customer testimonials high the checklist of the best types of content material advertising and marketing, however individuals need them to be real, and MarketingProfs check out current information analyzing the ability of testimonials for B2B entrepreneurs. MarketingProfs

Report: 65 million US good speaker homeowners, good shows shortly gaining traction
Awareness of good audio system has grown considerably within the U.S., making speedy development within the variety of precise good speaker homeowners a powerful chance in 2019 and past, in response to a number of current reviews Marketing Land examines. Marketing Land

How to Optimize Your Site for Voice Search: A Comprehensive Guide | Infographic
Voice commerce is anticipated to high $40B by 2022, and by 2020 half of all searches can be through voice, two of quite a few findings from information in infographic kind that’s explored by MarketingProfs. MarketingProfs

ON THE LIGHTER SIDE:

2019 March 15 Marketoonist Cartoon

A lighthearted take a look at the advertising and marketing tech stack by Marketoonist Tom Fishburne — Marketoonist

For Pi Day, Calculate Pi Yourself Using Two Colliding Balls — Wired

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Top 100 Digital Marketers 2019 — Model24
  • Lee Odden — Our Top Takeaways From This Year’s B2B Marketing Exchange — Influitive
  • Ashley Zeckman — Women In Marketing: How To Beat Career Challenges For The Money — Heidi Cohen
  • Lee Odden — I’m nonetheless confused why so many manufacturers proceed to make use of gated content material — ACH Communications
  • Caitlin Burgess — 10 Expert Tips for Improving Your Existing Marketing Strategies — Small Business Trends
  • Lee Odden — Ko introvertirani strokovnjak postane najve?ji vplivnež vaše B2B-znamke — Marketing Magazin (in Polish)
  • Lee Odden — Marketing Circle of Trust: How to Improve Relationships for Social Good [Research] — Heidi Cohen
  • Lee Odden — Nine promoting and advertising and marketing traits for 2019 — Screen Africa News

Do you’ve got your personal favourite new content material advertising and marketing or influencer advertising and marketing information objects for the week?

Thanks for becoming a member of us, and we hope you’ll be part of us once more subsequent week for an additional take a look at essentially the most related digital advertising and marketing business information, and within the meantime you’ll be able to comply with us at @toprank on Twitter for much more well timed each day information. Also, don’t miss the complete video abstract on our TopRank Marketing TV YouTube Channel.



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