Influencer Marketing Grows, Personalization In B2B, Facebook’s Shrinking Ad Size, LinkedIn’s Record Engagement & More


2019 July 26 Marketing Charts B2B Chart Image

B2B Buyers Demand Personalization Above All Else, Study Finds
B2B patrons place the very best worth on personalization, based on a newly-released report based mostly on a survey of some 1,000 B2B leaders, which additionally confirmed that 30 p.c make greater than half of their purchases utilizing digital platforms, up considerably from 15 p.c in 2017. MediaPut up

Influencer advertising spend grows 83%
Influencer advertising spending within the U.S. and Canada has seen 83 p.c year-over-year development, accompanied by second-quarter spending of $442 million, based on newly-released analysis knowledge of curiosity to entrepreneurs. The Drum

How Will Twitter’s Redesign Impact Social Media Managers?
Twitter lately up to date its desktop design to extra carefully resemble its cellular expertise, a change that has affected how and what digital entrepreneurs can do on the desktop expertise, and presenting each new alternatives and several other challenges. Social Media Today

Microsoft stories $33.7 billion in This autumn 2019 income: Azure up 64%, Surface up 14%, and LinkedIn up 25%
Microsoft reported income of $33.7 billion in its 2019 fiscal fourth quarter, together with a 25 p.c year-over-year enhance for LinkedIn (consumer), which additionally noticed document engagement and classes development of 22 p.c, the know-how large lately introduced. VentureBeat

Facebook’s News Feed advertisements are altering
Facebook cellular News Feed ads will drop from 7 to three traces of textual content with a click-to-expand possibility, together with new video facet ratios, in adjustments rolling out throughout August, probably the most notable adjustments amongst a number of advert shifts the social platform has deliberate. DigiDay

Digital advert spend: Paid search continues to dominate in 2019
A brand new Marin Software survey reveals that paid search accounts for 40 p.c of digital advert spending, with paid social slightly below 20 p.c, two of a number of findings within the survey of curiosity to digital entrepreneurs. ClickZ

2019 July 26 Statistics Image

Getting The Brand Back Together. More than half of CMOs plan to make model constructing their prime precedence this yr
Companies need to refocus on branding initiatives, with greater than half of CMOs planning to make it the highest precedence in 2019, one in every of a number of findings of curiosity to digital entrepreneurs in Forrester’s recently-released 2019 CMO Predictions report. CMO.com

How Much Are Brands Paying Influencers?
New knowledge from a number of latest surveys present that micro and niche-influencers are forging stronger target market connections and boosting long-term loyalty, whereas the usage of conventional paid influencers amongst entrepreneurs has seen rising related prices. eMarketer

Dogs on treadmills: Publishers are discovering LinkedIn isn’t only for enterprise and careers information
Publishing on LinkedIn after the standard workday ends opens up messages to a broader vary of viewers publicity, and frequent posting on the platform may carry out surprisingly nicely, based on newly-released Digiday writer survey knowledge. DigiDay

B2B Tech Marketers Get Results With In-Person Events
B2B entrepreneurs see in-person occasions, content material advertising, conventional e-mail, and paid social as the simplest B2B advertising channels, based on newly-released survey knowledge. MarketingCharts

ON THE LIGHTER SIDE:

2019 July 26 Marketoonist Comic

A lighthearted have a look at the advertising funnel by Marketoonist Tom Fishburne — Marketoonist

Watch this house: we meet Nasa’s stars of social — The Drum

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — The Guide to B2B Influencer Marketing for CMOs [Infographic] — Social Media Today
  • Caitlin Burgess — 10 Ways to Get Real Results and Move the Needle for Your Small Business — Small Business Trends
  • Joshua Nite — What’s Trending: Turn Off the Autopilot — LinkedIn (consumer)

Have you discovered your individual prime new influencer advertising or digital promoting tales from the previous week?

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