Instagram Tests Hiding Likes, Brand Trust Priorities Report, & Facebook’s New Brand Tools


2019 November 15 MarketingCharts Chart

Instagram Will Begin Hiding Total Like Counts for US Users from Next Week
Instagram is slated to begin hiding the variety of likes that posts have acquired in a forthcoming check. In areas the place it’s already been examined, whole Instagram like counts have dropped, research knowledge has proven. Social Media Today

Female marketer management at ‘all time high,’ says ANA research
The variety of ladies holding management advertising and marketing jobs could also be at an all-time excessive, in line with recently-released research knowledge from the Association of National Advertisers. Women accounted for 52 p.c of senior-level entrepreneurs and 47 p.c of CMOs amongst ANA member corporations, the research confirmed. Campaign US

Brands are linking influencers and Instagram Checkout to drive gross sales
Instagram Checkout has confirmed widespread amongst some manufacturers utilizing influencers to drive extra seamless ecommerce experiences, and the supply of Amazon Pay can be enjoying an elevated function in current stronger Instagram Checkout outcomes. Glossy

Facebook Expands Access to Brand Collabs Manager, Adds New Insights to Creator Studio
Facebook not too long ago broadened mainstream entry to its Brand Collabs Manager influencer discovery and connection database, and has rolled out new instruments that can present if a model’s web page meets qualification minimums to make use of the expanded set of options. Social Media Today

Nielsen Will Split Into Two Companies Following Strategic Review
In 2020 main knowledge and measurement agency Nielsen will break up into two new corporations, the 96-year-old enterprise not too long ago introduced. One firm will home analytics and market analysis whereas one other will focus totally on media measurement, the agency introduced. Adweek

Mixed-Reality App Installs Forecast To Hit 10 Billion By 2024
The mixed-reality market that features immersive augmented actuality has proven swift development, with shopper app installations anticipated to leap from three billion in 2019 to 10 billion by 2024, and related advert spending forecast to climb from $2 billion in 2019 to $11 billion in 5 years, in line with newly-released knowledge from Juniper Research. MediaSubmit

2019 November 15 Statistic Image

Amazon Drives 115% Rise in Ecommerce Ad Spend During Q3
Amazon’s eCommerce success helped energy a robust 115 p.c enhance in third-quarter advert spending in comparison with final 12 months, up 51 p.c over final quarter, with search click on quantity additionally up some 14 p.c, newly-released report knowledge confirmed. MultichannelMerchant

Local cell, social advert gross sales to close $45B by 2024, forecast says
Social media and native cell account for fast digital promoting income development that has outpaced that of conventional channels, with digital advert income set to extend by 13 p.c subsequent 12 months to $66.9 billion — among the outcomes of curiosity to digital entrepreneurs in newly-released forecast knowledge. Marketing Dive

Google plans to present gradual web sites a brand new badge of disgrace in Chrome
Google is testing plans that can model sure web sites seen in its Chrome browser with a visible indication denoting slow-loading content material, part of different forthcoming options the search large not too long ago introduced at its Chrome developer occasion. The Verge

Brands Recognize That Respect for Data is Critical in Securing Customer Trust
Respecting buyer knowledge topped the checklist of brand name priorities to construct belief, new report knowledge confirmed. Personalized communication, clear and safe knowledge practices, and following by on guarantees have been the opposite high trust-building model priorities within the report, which tapped quite a lot of senior decision-makers. MarketingCharts

ON THE LIGHTER SIDE:

2019 November 15 Marketoonist Comic

A lighthearted take a look at KPI overload by Marketoonist Tom Fishburne — Marketoonist

Vinyl document has secret hidden Commodore 64 program — Geeky Gadgets

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Susan Misukanis — What’s Trending: Find Your Center & Regain Balance — LinkedIn (shopper)
  • Lee Odden — SMXL Milano 2019: un concentrato di formazione dal respiro internazionale — Web In Fermento (In Italian)
  • Lee Odden — A Training Plan For Your Content Marketing — Kristin Jones
  • TopRank Marketing — 44 Content Marketing Agencies Defined by 65 Marketers — Miles Anthony Smith
  • Lane R. Ellis — 10 Changes that can Transform your Small Business – If Done Correctly — Small Business Trends
  • Lee Odden — Content Marketing Fitness – 10 Exercises to Build Your Marketing Beach Body [Global Marketing Day Video] — SEMrush
  • Lee Odden — Blogging Media: How To Make Your Marketing Succeed [Research] — Heidi Cohen
  • Lee Odden — Getting Started with B2B Influencer Marketing? 5 Things You Should Know — Lee Odden

If you’ve your individual favourite B2B content material advertising and marketing or digital promoting tales from the previous week, please tell us within the feedback under.

Thanks for taking the time to affix us, and we hope you’ll come again once more subsequent week for extra of the most recent high digital advertising and marketing trade information. In the meantime, you may observe us at @toprank on Twitter for much more well timed every day information. Also, don’t miss the complete video abstract on our TopRank Marketing TV YouTube Channel.



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