It’s OK if Structured Data From Desktop Version is Missing from AMP

It’s OK if Structured Data From Desktop Version is Missing from AMP
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h3_html = ‘



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atext = ‘


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sappendHtml( scdetails[0], h3_html );
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sappendHtml( scheader, ‘


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} // endif cat_head_params.sponsor_logo

In a Google Webmaster Hangout, a writer requested if it was OK if the AMP model of the web site was lacking structured knowledge. Google answered that it was OK. But additionally warned that the desktop and AMP variations of the content material should be equal.

What is AMP?

AMP stands for Accelerated Mobile Pages

Accelerated cell pages are alternate variations of content material which can be designed to obtain rapidly. AMP is an internet framework designed to supply a superior consumer expertise for customers whereas additionally catering to writer’s must show promoting.

When exhibiting AMP content material it is specified that the content material between the common model of the net web page and the AMP model should be equal.

Desktop and AMP Content Should Match

It’s Google’s steerage that the desktop and AMP model of an internet web page ought to match. The concern on this query is if an internet web page can be in violation of Google’s tips ought to the structured knowledge current within the desktop model of an internet web page be lacking from the AMP model of an internet web page.

John Mueller’s reply gave an attention-grabbing perception into the division of meta content material reminiscent of structured knowledge and content material that is seen to the location customer.

AMP Structured Data Can Be Missing

This is the query that was requested:

“With the desktop version I have structured data but no AMP version. Does it violate Google’s policy because of two different versions?”

This is how Google’s John Mueller answered:

“It doesn’t violate our policies.”

Then Mueller cautioned that the content material that web site guests see ought to match between the 2 variations:

“But we actually, actually need you to have the AMP model be equal to the conventional model of your web site.

So structured knowledge is normally much less of an issue however content-wise, navigation-wise, inner linking, all of that must be equal on AMP in order that when customers go to your AMP web page they’re not served a stripped-down web page that doesn’t serve their wants.”

That is smart as a result of the structured knowledge is meta knowledge. Except for meta descriptions and titles, most meta knowledge is meant to be seen utilized by browsers and search engine bots, it’s not usually seen by customers.

Watch the Webmaster Hangout right here.

Source hyperlink search engine marketing

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