LinkedIn is including three new methods for entrepreneurs to obtain their promoting targets.
Using Campaign Manager, entrepreneurs can now optimize their LinkedIn advertising and marketing campaigns for the next targets:
- Brand consciousness: Increase share-of-voice by way of prime of funnel campaigns that cost by impressions.
- Website conversions: Optimize campaigns for particular web site actions, like purchases or occasion registrations.
- Job candidates: Ads can now be created to drive job functions.
In an announcement, the corporate says:
“These new offerings are designed to continue to make it easier to improve key results and better align with your campaign objectives. Early results show it’s working, we’ve seen a 67% lift in customer satisfaction compared to our legacy Campaign Manager experience.”
Along with this replace, LinkedIn is optimizing its click on pricing to align with the chosen goal.
If web site visits are the target, for instance, then entrepreneurs will solely be charged for clicks that go to a touchdown web page on their web site.