LinkedIn’s Lookalike Launch, B2B’s Social Responsibility, & Twitter’s B2B Crackdown

2019 March 29 LinkedIn Chart

LinkedIn Announces New Data Partnership with Adobe to Improve Ad Targeting
LinkedIn introduced a brand new partnership with Adobe that can convey a higher number of LinkedIn’s (shopper) account-based advertising options to customers of Adobe Experience Cloud, and broaden advert concentrating on with Marketo Engage and Microsoft Dynamics 365 for Sales. Social Media Today

The Colossal Amount of Time Spent Consuming Media May Finally Be Flatlining, According to Nielsen Report
U.S. adults are nonetheless spending a median of 10 and a half hours consuming media — the identical as in 2017 and 2018 — a sign that consumption time has plateaued, in line with newly-released report information from Nielsen. Adweek

Pressure to take a stand on values extends to B2B firms, research finds
B2B firms aren’t exempt from taking a stand on values, with 80 % of enterprise leaders saying they might finish a enterprise relationship with distributors that didn’t tackle such high-stakes communications points as wage gaps and information safety, in line with newly-released research information. Marketing Dive

LinkedIn brings lookalike audiences to B2B advertising
LinkedIn (shopper) has launched lookalike viewers capabilities for greatly-expanded B2B concentrating on, and the agency additionally unveiled new viewers templates and interest-based advert product integration with Bing. The Drum

Amazon’s advert enterprise progress outpaces Google’s globally, e-tailer dominates voice
Amazon’s promoting enterprise is anticipated to see quicker progress in 2019 than Google, whereas the 2 giants collectively will broaden to regulate 61.four % of world digital advert spend, in line with new report information from WARC of curiosity to digital entrepreneurs. Marketing Dive

State of the Internet Marketing Agency in 2019
89 % of businesses anticipate progress in spending in 2019, with 45 % anticipating to see will increase of greater than 25 % from 2018 spend, considered one of a number of findings outlined in a brand new trade report from WordStream. Business 2 Community

2019 March 29 Statistics Image

Twitter cracks down on API abuse, will cost B2B devs
Twitter would require sure heavy B2B API customers to enter into business licensing agreements primarily based on utilization, a transfer the social media platform stated is meant to assist improve security, because it introduced a three-month timeframe earlier than the brand new restrictions start being enforced. TechCrunch

Ad Opportunities Are Aplenty With Digital Audio Consumption Up
25 % of U.S. shoppers plan to commit extra time over the subsequent yr to listening to podcasts and different types of digital audio, representing an expending marketplace for data-driven audio promoting, in line with new analysis survey information of curiosity to digital entrepreneurs. CMO

Data Managers Feel Overwhelmed by Abundance of Tools {Survey]
40 % of world information managers and IT determination makers discover it a every day problem to make use of what they are saying are too many information administration instruments, with the same quantity additionally discovering the quantity of knowledge sources overwhelming, in line with new survey information. eMarketer

Bing Ads Custom Audiences now out there in most markets
Bing has given extra international Bing Ads product customers entry to its expanded Custom Audiences capabilities, with re-marketing choices additionally out there by way of the Bing Ads API, the agency introduced just lately. Search Engine Land


2019 March 29 Marketoonist Comic

A lighthearted have a look at social media ROI by Marketoonist Tom Fishburne — Marketoonist

How Nickelodeon Capitalizes on Social Media to Stay on Top of Kids’ Campaigns — Variety


  • Lee Odden — The Growing Trend of B2B Influencer Marketing: 10 Brands Doing it Right — Digital Marketing Institute
  • Debbie Friez and Dell — Dell and the Power of Influencing Influencers — Chin-Fah Heoh
  • Lee Odden — What’s Trending: Taming the Madness of March — LinkedIn (shopper)
  • Lee Odden — 20 Websites to Visit if You Want to Be a Better Content Marketer — Get Found Online

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