On July 23, Map My Customers, a visible Customer Relationship Manager (CRM) platform designed to spice up environment friendly area gross sales, mentioned it had closed a US$2.6 million series A funding spherical, together with buyers akin to Rubicon Ventures, Los Olas Ventures, and CoFounders Capital.
Map My Customers makes use of geo-analytics and knowledge visualization to offer location intelligence to area gross sales reps, serving to them with lead technology, gross sales funnel visualization, and route optimization in order that outdoors gross sales groups can go to extra prospects in much less time.
The platform started as an app for founder and CEO Matt Sniff’s father – a gross sales rep and supervisor within the flooring trade – to assist him higher handle numerous gross sales accounts. What began as a “simple data visualization tool to help him visualize his accounts up and down the East Coast grew into a full suite of tools for the field rep and eventually the field manager.”
How does Map My Customers stand out from the gang?
A research from CSO Insights discovered that fewer than 37 p.c of gross sales reps truly make use of their firm’s CRM. Big title CRMs are sometimes constructed for desk-based staff, Sniff informed ClickZ, resulting in this lack of adoption by employees within the area.
Map My Customers goals to alter all that “by helping field sales reps quickly finding prospective customers, plan more efficient routes, and visualize which accounts need follow ups and when,” he mentioned. The platform is constructed with the workflow of a mobile-first rep in thoughts, who wants fast entry to “actionable field activities.”
The firm’s new CRM platform will assist area gross sales managers to “understand the daily activities that drive success for reps, get higher quality data back into their CRM, and allow them to easily onboard new reps with territory management features,” Sniff added.
Map My Customers’ final imaginative and prescient is to create a “a fast, on-demand sales automation tool to enable users to spend more time interacting with their customers rather than gathering data, logging activities, and focusing on repetitive tasks.”
According to Sniff, the platform syncs “much more naturally” than most related functions – akin to MapSomething (which was lately acquired by Salesforce), Badger Mapping, and Route4Me – and has integrations with extra huge title CRMs like Salesforce, Hubspot, and Dynamics, amongst others.
The platform is constructed to scale to the wants of the consumer. Unlike its opponents who can solely create round 10,000 information per prospects, Map My Customer can scale to thousands and thousands of information all saved on the one platform. It additionally has “real-time and bi-directional sync with infinite tables and custom fields/views – and all inputted relationships, associations, and custom activities sync with the corresponding table in Map My Customers.”
Making area gross sales extra environment friendly
Once a consumer enters the appliance, they will instantly see a fast snapshot of their upcoming actions, a few of which may have been routinely created for them primarily based on their most up-to-date buyer interactions.
The platform is on the market as a cellular app and most area gross sales reps use this an “on-the-go tool to connect with the right customers at the right time,” Sniff mentioned. Customized maps with an overlay of buyer areas enable customers to create optimized routes and enhance protection of their territory.
In quick, reps can see extra prospects and canopy extra floor in much less time and with better effectivity. More superior customers can even use the platform’s focused search and lead generator to establish and join with potential prospects in a selected space of their selecting.
The final piece of the puzzle is Map My Customers’ “one-click activities feature” that enables customers to rapidly schedule demos and lunches to “maximize their customer interactions.” Sales managers again on the workplace can even use the net utility to observe their groups in actual time and develop geospatial reviews.
Depending on the client, new groups of a minimum of 10 reps will be absolutely onboarded inside a pair weeks and infrequently begin seeing outcomes throughout the first month, Sniff mentioned. If there’s a CRM integration requirement, then a venture plan is put in place to satisfy their specific necessities.
Where does Map My Customers plan to go subsequent?
The firm mentioned that it plans to make use of the proceeds from its series A funding spherical to double its headcount with a specific concentrate on rising its engineering, buyer success, and gross sales groups. It additionally plans to launch a brand new product that it asserts will “better serve the needs of enterprise field sales teams everywhere with an account-based, activity-based system that syncs more naturally with the CRM.”
By the top of 2020, Map My Customers plans to introduce a number of ERP and CRM integrations in addition to clever workflow elements into the platform, and construct its platform “to sale” by permitting customers so as to add thousands and thousands of information, setup entry rights and roles for customers, and visualize huge knowledge.
Map My Customers at the moment sells three completely different plans with a SaaS-based pricing mannequin. The lowest plan is for simply particular person reps and begins at US$25 monthly, adopted by a tier for small and mid-size companies (US$40 per consumer monthly) and a tier for bigger, extra established corporations (US$65 per consumer monthly).